Michelle Carvill @michellecarvill www.carvillcreative.co.uk Founder of Carvill Creative – the online visibility experts Experienced marketer, blogger and social media trainer Marketing Director – Made Simple Group www.madesimplegroup.com Co-author – The Business of Being Social www.businesstrainingmadesimple.c o.uk @GetTrainedUK #GetTrainedUK
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You are what you share - Content Marketing Google Hangout.pptx
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Michelle Carvill@michellecarvill www.carvillcreative.co.ukFounder of Carvill Creative – the online visibility expertsExperienced marketer, blogger and social media trainer
Marketing Director – Made Simple Group www.madesimplegroup.com
• Sense check that your content is on brand and on
point
5) Content Tone of Voice & Policies
www.businesstrainingmadesimple.co.uk
@GetTrainedUK #GetTrainedUK
www.businesstrainingmadesimple.co.uk
@GetTrainedUK #GetTrainedUK
• Map out a matrix of what you are going to
share and when
• Measure effectiveness – so you know what’s
working
• What you learn steers content creation
6) Create a publishing schedule
www.businesstrainingmadesimple.co.uk
@GetTrainedUK #GetTrainedUK
What you learn steers content creation
www.businesstrainingmadesimple.co.uk
@GetTrainedUK #GetTrainedUK
Understand your content
Who – what – where – when – how – why?
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@GetTrainedUK #GetTrainedUK
• Give people a reason to engage –
• Make your content useful, purposeful, relevant, educational, informative - entertaining.
• Give people something compelling that encourages them to:
Know you - Like you - Trust you - Talk about you
1 ) Plan Your Content
3 Key Things
www.businesstrainingmadesimple.co.uk
@GetTrainedUK #GetTrainedUK
2) Understand what people want from your
content?
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@GetTrainedUK #GetTrainedUK
3) Don’t float in the ‘sea of sameness’
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@GetTrainedUK #GetTrainedUK
You are what you share
Content creation =habit
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@GetTrainedUK #GetTrainedUK
Questions
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@GetTrainedUK #GetTrainedUK
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