You and Your UX Professional · •Steward of the Insight Agile Development Lab •Passionate about the changes teams and organizations make to achieve Professional Scrum 4 Summer

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May 19, 2020

You and Your UX ProfessionalMaximize the relationship with your agile team

Summer Lawrence & Adam Deardurff

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Quick Guidelines

• Your microphones will be muted throughout• Please ask questions!

• Type questions into the webinar questions box:

• Type comments into the webinar comments box:


• Professional Scrum Trainer, Agile Coach

• Steward of the Insight Agile Development Lab• Passionate about the changes teams and

organizations make to achieve Professional Scrum

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Summer [email protected]

• User Experience Consultant & Agile Coach

• Inclusive Design Advocate• Passionate about seeing UX play a larger,

more effective role in enterprise Agile teams

Adam [email protected]

mailto:[email protected]



Let's start by understanding your situation…

SURVEY TIME

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How do you work with UX Professionals today?Choose all that apply:

1. As a member of the Scrum Team2. As a SME outside of the Scrum team3. No UX


What is UX and why should we

care?

UX IS NOT

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• “We need wireframes of some screens.”• “Can you make sure this is on-brand?”• “We just need a design for this screen.”• “We want some usability testing of this.”• “Can you give us some personas?

UX Encompasses all aspects of the user’s interaction with and perceptions of your company, its product, and its services.- Don Norman & Jakob Nielsen


Why is this topic so important to

us?

I have a problem with…

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One-time research

Throw away designs

Approval barriers



us?

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Our highest priority is to satisfy the customer through early and continuous delivery

of valuable product.



us?

I have a problem with…

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Work in silos

UX spread thin

Impact of practice



us?

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Our goal is to create products that users can’t live without

and maximum business value.



us?

Professional Scrum has UX on the team

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“Development Teams are cross-functional, with all the skills as a team necessary to

create a product Increment;”

Professional Standard

UX


UX

UX

SME

UXWhy is this topic so important to

us?

We’re not all there yet…


How do we maximize the value of UX when its outside the Scrum Team?


Invest in the biggest Return on

Value

Start Here…

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1. Invest in the Product Owner & UX relationship

2. Invest in Refinement3. Invest in Team Skills4. Validate Quality5. Always create a transparent Working

Agreement and inspect and Adapt it.


1Invest in the Product Owner + UX relationship


Product Owners maximize value. Spend UX time

here.

Simplicity, maximizing the art of the work not done, is essential.

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HYPOTHESISIf you spend time defining a product vision and successful outcomes for a product, then…1. The product is more likely to be used and useful2. The Scrum team can creatively self organize for

those outcomes3. Measuring success is easier


Invest where value gets defined.

Tactical View

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Define the Product VisionWhat is valuable about this product?

Understand the Customer• User Persona’s• User Story Maps• React to user feedback• Contextual observation

Map the value stream• How do we make it more

valuable?• How do I communicate

this product’s value to the org?

Define Success• Define valuable

user outcomes• Measure user

outcomes


2Invest in Refinement


PRODUCT BACKLOG REFINEMENT noun

The act of adding detail, estimates, and order to items in the Product Backlog.

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Invest in understanding…

PRODUCT BACKLOG


How do you know it’s a GOOD idea?

Refinement as a learning journey

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Idea! Lets do it!

Is it a GOOD idea?

Is it a GOOD, Valuable idea right now?

Is it VALUABLE?


User Story Mapping

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UX Tactics for refinement

Mapping sessions that transform your backlog into a portrait of how a user would use your product.


Lean UX CanvasA framework that helps align outcomes with user needs, driving experiments and validation.

Spend refinement time testing your ideas with users…

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A cornucopia of ways to understand your users, align stakeholders and determine value.

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For example…• Design Thinking• Diary Studies• Usability Testing• Surveys• Analytics• Design Sprints

Empathize

Define

Ideate

Prototype

Test


A way to visualize and validate requirements, tech & interface before moving forward.

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For example…• Wireframes• Design concepts/mockups• Prototypes• Wizard of Oz Testing


Its always been about balancing

knowing with doing.

Work Horses not Show Horses

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Welcome changing requirements, even late in development. Agile

processes harness change for the customer’s competitive advantage.


How do you know it’s a GOOD idea?

Where do they fit in your refinement learning journey?

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Idea! Lets do it!

Is it a GOOD idea?

Is it a GOOD, Valuable idea right now?

Is it VALUABLE?


3Invest in Team Skills


User Experience is a discipline

with many skills

The best architectures, requirements, and designs emerge from self-organizing teams.

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That’s great and I believe it.IF you have the appropriate skills on your team.

If you don’t have UX skills or a UX professional on your Scrum team you can’t make the BEST design because you don’t know what you don’t know!


User Experience is a discipline

with many skills

Get some skills

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• User Story mapping skills• Conducting interviews• How to write surveys• How to follow a style guide• How to test for accessibility• Design fundamentals • (try mouseless Mondays)

Shift maturity and growth to the team


4Validate Quality


Users care about quality.

Your quality standards should include User Experience

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• Pairing with developers for• Functional testing• User Experience cohesion• Accessibility testing

• Design systems• Definition of Done• Sprint Review


Boundaries are important. They let Scrum Teams

self-organize.

User Experience should be part of quality

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Definition of Done• Aligns with a style guide• Aligns with a design system• Meets accessibility requirements• Usage metrics in place• Customer feedback mechanisms in place• User tested


Boundaries are important. They let Scrum Teams

self-organize.

User Experience should be part of quality

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Sprint Review• Are users using it?• Are we having successful outcomes?• What are users saying about it?


5Establish a Working Agreement


WORKING AGREEMENT noun

A living artifact that makes our expectations of each other transparent.

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Empiricism needs something to Inspect and Adapt


Working Agreement Quick Start

Answer these questions together• Why are your working together?• What do you expect from each

other?• When can you expect it?• How will you go about adjusting

expectations?

Inspect & Adapt• Put it in a transparent place• Check for understanding• Replace subjective words with

clear words• Setup an Inspect & Adapt cycle

for the Working Agreement.


What do we expect from each other?• Collaboration• UX SME will prioritize their time to work

with PO and attend refinement as needed.• UX Designers will collaborate on

refinement and create visual and functional guidance inside the relevant PBI’s.

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Example Working Agreement

When should we expect it?• Each team will have a primary &

secondary UX designer assigned• Scrum Team will actively pull UX SME’s

when something significant changes or is learned.

• Designers will be available during working hour or contact UX Guild via Teams

• Tasks and PBIs w UX work will be tagged #UXguild

Why are we working together?We want to maximize the value of the product to our users by building the right thing and exceeding their functional & visual expectations.


How do we maximize the value of UX when its outside the Scrum Team?


Invest in the biggest Return on

Value

In summary…

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1. Invest in the Product Owner & UX relationship

2. Invest in Refinement3. Invest in Team Skills4. Validate Quality

Regardless, create a working agreement with your UX SME, make it transparent and inspect and adapt it.


Scrum & UX are better together

Q&A Time! [email protected]

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Adam [email protected] manager for a team of product strategy and user experience coaches, many with experience working with agile teams.

Summer [email protected] coach focused on resolving strategic and portfolio challenges with applying Professional Scrum.





Scrum & UX are better together

Need help? [email protected]

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Professional Scrum for UX

UX & Scrum in Harmony 4-Part Workshop

Coaching & Teams

For Scrum Teams that want to incorporate user experience into

their teams

Establish a common approach to UX in

Scrum for your organization’s products

and agile teams.

Practical application and guidance in the

trenches for• User Experience• Business Agility• Technical Agility



Thank you! Summer [email protected]

Adam [email protected]



You and Your UX Professional · •Steward of the Insight Agile Development Lab •Passionate about the changes teams and organizations make to achieve Professional Scrum 4 Summer

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