Page 1 Growth alex schultz Page 2 WHAT MATTERS MOST? Page 3 Reten2on days from acquisi2on % ac2ve (m onthly) 30 # of users Page 4 Figure it out hBp://www.tableausoHware.com/blog/visual-‐analysis-‐zeroth-‐kind-‐geoffrey-‐taylor-‐and-‐bomb Page 5 OPERATING FOR GROWTH Page 6 Focus • hBp://apod.nasa.gov/apod/ap991006.html Page 7 Marginal user/Magic Moment Page 8 TACTICS Page 9 Page 10 i18n Source: hBp://www.internetworldstats.com/stats7.htm Page 11 More tac2cs • Virality • SEO • ESPN • SEM • Affiliates/referral programs • … Page 12 Reading list Page 13 aschultz@\.com