XI International specialized exhibition “Wine & Winemaking”, February 3-5, 2011, Odessa, Ukraine

“Wine&Winemaking” exhibition:

• the only specialized exhibition of this thematic in Ukraine

• the meeting place for domestic and foreign specialists of viticulture and winemaking brunch

• it represents the whole cycle of the industrial production of wine – from nurseries up to wine houses and trade marks

International professional tasting contest“Odessa Gulf”

Objectives and targets:

• finding the best Ukrainian and foreign wines and alcohol drinks

• expert quality estimation of products and trade look• assistance to production of the competitive

products due to the world standards • customers’ informing

Exhibition’s support is provided by:

• Ministry of economy of Ukraine• Ministry of agrarian policy of Ukraine • Assembly of European winemaking regions• Odessa regional state administration • Ukrainian corporation on viticulture and

winemaking industry “Ukrvinprom” • Association “Viticulture and winemakers of

Ukraine”

Sections of the exhibition 2011:

• viticulture: nurseries, technologies of growing, facilities of mechanization and protection

• wines, cognacs• equipment for winemaking industry, winemakers-amateurs • materials for design and corking• label, package, container• transport, logistics• services on equipment of wine cellars, accessories • wine consulting, enterprises’ consulting • trade houses • specialized editions and literature

Program of the exhibition 2011:

For specialists:

• XI International professional tasting contest “Odessa Gulf”

• VI International conference “Marketing strategies in promotion of alcohol products. Cooperation with distributors”

• VI International forum of winemakers and oenologists

• fair of wine materials

• specialized exposition of investment projects.

For customers:

• public tasting

• festival of wine tours

“Wine&Winemaking” exhibition 2010:

• total sum of participants: 127

• represented countries: 9

Bulgaria, Germany, Italy, Romania, Belorussia, Moldavia, Georgia, France, Slovakia

• share of foreign exhibitors: 24,3 %

“Wine&Winemaking” exhibition 2010:

0

5

10

15

20

25

tota

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%

1participants 2010

production of w ine and w ine materials

nurseries

production of equipment, container andpackage

w holesale and distribution company

equipment for winemaking industry

Mass Media/ publishing

legal companies

scientif ic establishments

Visitors of the exhibition in 2010

“Wine&Winemaking” exhibition 2010

70%

22%

8%

Professional interest

My company is the participantof the exhibition

Personal interest

Visitors according to the company’s type

“Wine&Winemaking” exhibition 2010

36%

4%8%9%

12%

16%

11%4%

Producer

Exporter

Importer/distributor/dealer

Enterprise of wholesale trade

Enterprise of retail trade

Scientific, research andproducing organizations

Services

Mass Media/publishing

Visitors according to the sphere of activity

“Wine&Winemaking” exhibition 2010

11

15

56

12

22

17

11

8

5

3

0

5

10

15

20

25

% f

rom

to

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um

1visitors

Nursery

Viticulture

Agrarian equipment for viticulture

Facilities for plant protection

Wine materials

Wine

Equipment for winemaking industry

тара и упаковка

Container and package

HORECA (cafés, bars, restaurants)

Advertizing activity, marketing

International professional tasting contest“Odessa Gulf” 2010

• number of represented samples: 151

• represented countries:– Ukraine– Romania– Moldavia– Belorussia– Slovakia– Georgia

Cultural program of the exhibition:

• solemn reception in honor of the exhibition’s opening

Optional:• trips to winemaking enterprises of the region

• excursion tours around the city

• visits to the city cultural events

Contacts:

Address:

Off. 83, 3 Pirogovskaya Str., Odessa, 65044, Ukraineph/fax: +38 (048) 777-60-68, 728-60-68e-mail: [email protected]

Head of the project – Angelina Sovite-mail: [email protected]

Project coordinator – Ludmila Sitayloe-mail: [email protected]

Carrying out place:

Address: 6 Primorskaya Str., Odessa, Ukraine

• Concert-exhibition hall of the Sea Port (1 level)

total area 2400 sq. meters

• Commercial premises of the Sea Port (2 level)

total area 1200 sq. meters

Potential of the Odessa region

• Odessa city is the regional center with developed infrastructure

• 442 viticulture enterprises in the region

• 16 winemaking enterprises

• 22 enterprises-importers of wine and alcohol (offices are in Odessa)

• 548 enterprises of HоRеCа

• 163 forwarding transport companies (offices are in Odessa)

“Expo-Yug-Service” exhibition company, working in the event-market ofUkraine since 1997, has provided more than 100 exhibitions of differentdirections:

“Wine&Winemaking”“High Degree”“Festival of Wine” on Deribasovskaya Street“Marketing strategies in the promotion of alcoholic products. Cooperation withdistributors” International professional conference “InterAgroBusiness”“International Assembly of Tourist Business”“BoatExpo.Odessa”, “DivingExpo.Odessa” “Technologies of Beauty – XXI Century”“ColorTime” Festival of hairdressers’ art

Organizer:

Services represented by “Expo-Yug-Service” Company

In addition, “Expo-Yug-Service” Company represent the clients different complexesof advertizing and PR-services:- working out and providing of the whole cycle of the client’s advertizing campaign- working out of events, directed on the formation of the positive image of the client- organization of presentations, corporative holidays- design and printing of polygraph advertizing materials.

The company is the official representative of magazines “Enoteca” and “Vinomania” inUkraine.

Since 1998 the Department of internal and external tourism deals with reception and hotelaccommodation in Odessa, organization of trips to the International specialized exhibitions tothe countries of Europe and Asia.