Xbox 360 and Wii. Microsoft spent a lot of money to bring this system to market They originally sold the console for ($399), less than it took to.

Game SystemsXbox 360 and Wii

Microsoft spent a lot of money to bring this system to market

They originally sold the console for ($399), less than it took to make ($470).

Used the profit from their Windows software to cover losses

Production costs went down to $375 within a year so a small profit was made

They jumped to market one year ahead of PS3 but with design problems.

Xbox 360 History

Xbox 360 Problem

Rushed to market with:

•Heat dissipation of the chipset•Seating of the DVD discs

(Laser burn – when the disc gets too close to the laser OR the disc stops spinning and the laser burns the same place for too long).

Found it’s USP in a proprietary game HALO and it’s successors (designed by

Bungie Studios) Microsoft BOUGHT Bungie Studios to ensure

that Halo didn’t get ported to other systems.

Xbox 360 Solution

Halo 3

Couldn’t compete with Sony and Microsoft so they took a different approach: “use a basic system and make the controllers awesome”.

Most advanced user interface Took apart a Game Cube, added some parts,

and turned an updated Game Cube with cool controllers into the Wii.

Wii (pronounced “We”) was named to describe who was playing)

Nintendo Wii

Little experimental technology; low cost to build; lower cost for purchase = high profit margin ($80 - $130 per console)

Proprietary feature: optical disk drive (ODD) games are delivered on optical disks instead of CD-ROM or DVD-ROM.

Wii has poor processing power & graphics compared to PS3 and Xbox 360…..

How do they sell so many then??? What is their USP??

Wii Profit

Wii USP

Wii remote senses movement and acceleration:

Movement in 3D space – up/down, left/right, forward/backward

Acceleration – the accelerometer part of the controller reads how fast the remote moves from one point to another

The actual speed & distance is sent from controller to system through bluetooth.

How it works…

Bluetooth technology relays the info from the controller via radio frequency signal into the system.

Nintendo used an “off-the-shelf technology” to save on development costs.

3ds max, Maya & AutoCAD integrated the Wii remote into their software to move 3D objects and change the view.

Can use to change car radio station, answer cell phone

Bluetooth wireless technology

A niche market is a small or narrow market of potential customers similar in characteristics, needs, and wants.

Wii’s niche market includes: Fitness Simulation gamers – the Wii is played in real

space and displayed in virtual space; experience unique to the Wii.

Drawbacks: needs lots of controllers to play different games, needs batteries.

Wii’s niche market

HD TV – very sophisticated GPUs like in game consoles

Cell phones, Personal Digital Assistants (PDAs), touch-screen phones, music players all benefit from game technology

Flash drives – use randomaccess memory flash onceused in Nintendo 64 & Playstation 2

Game Technology Transfer

Education – navigate UI in games helps in computer applications, educational games

Medical – surgical procedures through gameplay.(www.freeonlinegames.com)

Corporate – training software, Google SketchUp, learning a foreign language

Military – flight simulators, 3D Graphics on weapons systems Satellite imaging

Game Technology Transfer

Reconnaissance aircraft Airman or Airwoman sits behind a video

display watching 3D imaging from camera mounted on an actual flying plane….“Game world meets Real world.”

Unmanned Aerial Vehicle - UAV

Realistic rifle controllers and laser guided targeting simulators help soldiers prepare for war, stress and teamwork.

Used in recruiting efforts to demonstrate the teamwork needed to be successful.

FPS Simulators