Www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD [email protected] Rick Castro [email protected].

www.StatVis.com

Usage Number of Pages Found by Search Engines for Business Analytics

Alex Zolot, PhD [email protected]

Rick [email protected]

StatVis Consulting, San Diego

www.zolot.us www.StatVis.com 2

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Usually to get info from the Internet – 2 stage process:

1. Google to get a list of links;2. Follow the links to specific web sites for requisite information.

Directly:

1) The number of searches with the query - Google Insights

or

2) The number of pages found by a search engine - GoogMeter







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GoogMeter (www.googmeter.com)


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GoogMeter : Output


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GoogMeter : Calculation of Indexes

Totals of #Pages Found: by columns - Tot(Obj) by rows - Tot(Prop) overall - Tot

Empirical probabilities: p(Obj) = Tot(Obj) /Tot p(Prop) = Tot(Prop) /Tot

Expected number of pages: E(Obj, Prop) = Tot * p(Obj) * P(Prop)

Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)


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GoogMeter : Too variants for bubble's volumes:

1. Volume ~ ( N - E )2 / E

2. Volume ~ | ln ( Ind / 100 ) | = | ln ( N / E ) |


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Usage of Googmeter for Business Analytics. Quality of Products

Comparison of HW brands.


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Comparison of SW brands.


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Comparison of SW brands – visual. of 4 parameters.


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Usage of Googmeter for Business Analytics. Marketing

Comparison of HW brands by country


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Usage of Googmeter for Business Analytics. Marketing

Comparison of HW brands by university associations


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Time Series.

Time series for HW brands from Googmeter


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Time Series.

Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.


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Time Series.

Time series for Google Insights number of searches for “Sun Microsystems” (black solid line) and volume of stocks trade with “JAVA”(red dashed line).


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References

[1] Douwe Osinga Mapped Webhttp://douweosinga.com/projects/mappedweb

[2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas,www.sas.com/events/dmconf/abstract.html#cavaretta

www.StatVis.com





Www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD [email protected] Rick Castro [email protected].

Documents

prop slide

usage of googmeter

country slide

output slide

san diego slide

usage number of pages

smoothed googmeter

university associations