Www.latitude-gallimard.com CONTACT Info: Christoph Maier /[email protected] +33 (0) 4 79 71 50 16/[email protected] Production:

www.latitude-gallimard.com

CONTACT

Info: Christoph Maier /[email protected] +33 (0) 4 79 71 50 16

Production: Juliette Leygues / [email protected] / +33 (0)6 60 63 67 24

E-tourisme – a tool for the visibility of territories

The goal : Upgrade of European “territoires”

What is EU-Latitude?

County, village or region

High quality online publishers

Gallimard, El Pais Viajero, Atlas, Touring Editore.

Scope: European Discoverers

Short stays , looking for à la recherche de l’authenticity

Multimedia content

Web sites, contents for PC or cell phones)

e-TEN: market orientated A public private partnership between publishers

and Tourist Authorities

Le territoire au centre

The demand of authenticityThe offer of originality

Built heritage, history, natural sites, territorial “ambassadors” ,

hospitality, activities: territorial originality.

To value resources of territorial diversity

EU-Latitude: visibility for authentic

territories

Search of diversity, discovery, authentic

experience

The starting point: Latitude Gallimard

www.latitude-gallimard.com

EU Latitude, before the guide

How it works:

EU Latitude sites describe and help to prepare the stay. Thus they are complementary to the paper guides used on the site.

The lure of diversity

Territorial diversity is the raw material for discovery EU Latitude: update

Local tourist authorities are involved into the publisher’s platform. Your contents can be updated in real time.

3/ The search of synergies

Collaboration with the Tourist Authorities

The search of Synergies between territory and expectations in order to optimize the communication

about the territory.

1/ the needs of the territory

Everything depends on the Tourist Authorities’ intimate

knowledge and specific strategy

4/cooperation with Publishers in order to choose and to promote territorial resources

2/ A strategic guidanceThe publishers give recommendations based on the expectancies of the community of discoverers.

5/ implementation by information

professionelsOur on site staff are

multimedia journalists. They colaborate with the publishing

committe and the TA’s.

a publishing committee in order to select the themes and key aspects

Homepages

Example “Nuggets”

Exemple for on-site guidance

1/ multimedia guide multimédia on Pocket PC

3/ Audio guide for mobile MP3 – free or pay version

2/ mobile phone

“Area” format -> spot on...

an offer according to your needs

A seasonal highlight on the touristic offer

A modular concept

For any territory at any scale:

urban, natural, regional, local

Nuggets – the best and the most attractive as original proposals

Thus we can propose a modular offer according to your expectations

as the 3 examples right hand.

“City” format -> DynamicAn online city magazine with an event focussed follow upMonthly update

Video and audio upgrade upon request Possible as an add-on to any format

“Region” format–> a spiritual supplementA regional webzine based on regional discoveries with publishing animation – weekly update

une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: ideas for a stay

une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: practical guide

une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: practical guide

une offre dédiée et déclinée à vos besoinsune offre dédiée et déclinée à vos besoinsFormat: adaptation of contents