Web viewWord Processing (Msword) 4. ... and market logistics, ... JIT, CIM& FMS, six sigma, TQM, ISO 9000 & 14000, poka yoke, kaizen, BPR,

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HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN MBA (MASTER OF BUSINESS ADMINISTRATION) CBCS Syllabus 2011Document code : SYLLABUS MBAOO2011Revision No: 00Name of Faculty MANAGEMENTFaculty Code MGProgramme Name : MASTER OF BUSINESS ADMINISTRATIONProgramme Code : MBAOOEffective from: JUNE-2011

2

Sem

CC

Old Pape

r Code

New Paper Code

Paper Type

Paper Name

Marking schemeTotal

Credit

Remarks

External InternalThe

Pra

The

Pra

1

CC101

MBAOO101CC CC

Management Process and Organisational Behavio ur(MOB)

70 30 100

1CC102

MBAOO102CC CC

Quantitative Techniques For management(QTM)

70 30 100

1 CC103

MBAOO103CC

CC Macro & Micro Economics(MME)

70 30 100

1CC104

MBAOO104CC

CC Accounting for Managers(AFM)

70 30 100

1CC105

MBAOO105CC

CC Managerial Communication(MCC)

70 30 100

1CC106

MBAOO106CC

CC Computer Applications in Management(CAM)

70 30 100

1CC107

MBAOO107CC

CC Yoga and Health(YAH)

70 30 100

3

Sem

CC

Old Pape

r Code

New Paper Code

Paper Type

Paper Name

Marking schemeTotal

Credit

Remarks


Pra

The

Pra

2CC108

MBAOO201CC CC

Business Environment(BEC)

70 30 100

2 CC109

MBAOO202CC CC

Cost and Management Accounting(CMA)

70 30 100

2 CC110

MBAOO203CC

CC Marketing Management(MMC)

70 30 100

2 CC111

MBAOO204CC

CC Financial Management(FMC)

70 30 100

2 CC112

MBAOO205CC

CC Production and Operations Management(POM)

70 30 100

2 CC113

MBAOO206CC

CC Human Resources Management(HRM)

70 30 100

2 CC114

MBAOO207CC

CC Business Research Methodology(BRM)

70 30 100

4

Sem

CC

Old Paper

Code

New Paper Code

Paper Type

Paper Name

Marking scheme Total

Credit Remarks


Pra

The

Pra

3MBAOO301CC CC

Strategic Management(SMC)

70 30 100

3 MBAOO302CC CC Legal aspects of

Business (LAB)100

3 MBAOO303CC CC

Management Research Project(MRP)

70 30 100

3 MBAOO301FE

FE

Strategic Financial Management (SFM)

70 30 100 ony one paper from MBAOO301FE-MBAOO304FE

3 MBAOO302FE

FE

Indian Financial Systems(IFS)


3 MBAOO303FE

FE

Security Analysis & Portfolio Management(SPM)


3 MBAOO304FE

FE

Banking & Insurance(BIF)


3 MBAOO301ME

ME

Advertising And Promotion Management(APM)

70 30 100 ony one paper fromMBAOO301ME-MBAOO304ME

3 MBAOO302ME

ME

Sales And Distribution Management(SDM)


3 MBAOO303ME

ME Consumer Behaviour(CBM)

70 30 100 ony one paper fromMBAOO301ME-

5

MBAOO304ME

3 MBAOO304ME

ME

Strategic Marketing And Brand Management(SBM)


6

Sem

CC

Old Paper

Code

New Paper Code

Paper Type

Paper Name

Marking schemeTotal

Credit Remarks


Pra

The

Pra

4

MBAOO401CC

CC

Enterpreneurship And Management Of Innovations(EMI)

70 30 100

4 MBAOO402CC CC

Management Control Systems(MCS)

70 30 100

4 MBAOO403CC CC

Management Research Project (MRP)

70 30 100

4 MBAOO401ME

ME

International Financial Management(IFM)

70 30 100 ony one paper from MBAOO401ME-MBAOO402ME

4 MBAOO402ME

ME

Marketing Of Services(MFS)

70 30 100 ony one paper from MBAOO401ME-MBAOO402ME

4 MBAOO401FE

FE

International Marketing Management(IMM)


4

MBAOO402FE FE

Risk Marketing(SMM)


7

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : MBAOO Programme Name : MBACourse Code MBAOO101CC Semester : 1

Management Process and Organisational Behavio ur(MOB)Course type : Core Compulsory Total Credit : 04

Teaching time(hours) Examination Marking scheme

Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course helps students to understand essential elements omanagement. They shall be exposed to basic framework relating to functions of management. It also provides framework to the students to understand the human behaviour dynamics in work organisations through the study of the individual, the group and the organisational system. Real life case studies shall be discussed to illustrate contemporary management practices.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I INRODUCTION TO MANAGEMENT : managing and managers, the evolution of management theories; Introduction to the functions of management in brief- planning , organising ,staffing, directiong, controlling; : Inroduction to Organisational Behaviour: What is O.B.?, Responding to Global and Cul tural Diversity ; The Individual: Foundations of Individual behavior,Perception and Individual decision making, Values, Attitudes and job satisfaction, Motivation,concepts and application; The Group: Foundation of group behaviour,understnding work teams, communication, leadership, power and politics, conflict,negotiation and inter-group behaviour; The Organisation System : Foundations of organisation structure, technology, work design and stress, organisational culture;Organisational Dynamics : Organisational change and development.

8


Quantitative Techniques For management(QTM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course helps students to understand and formulate managerialsituations in a decision theoretic framework. It focuses on developing skills instructuring and analyzing problems and to inculcate the attitude of developing anexecutable solutions to the problem with the help of some advanced statisticaltechniques.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I Measures of central tendency, Dispersion, Skewness, Elements of probability theory- Bay’es Theorm, Probability Distribution – Binomial, Poisson,Normal, and Sampling Distribution, Determining sample size, Decision theorydecisionTree, decision under uncertainity, EVPI, Simple and Multiple Rregression, Time Series Analysis, Linear Programming problem- Graphical solution, simplex method, duality,Travelling salesman problems, Simulation.

9


Macro & Micro Economics(MME)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course is designed to familiarize the students with concepts,economic principles, which are useful to mangers for making firm level decisions.It further aims to crate student understanding of macro -economic concepts and principles.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I Concept of micro and macro economics; Principles of economics;Thinking like an economist; Market forces of demand and supply; Elasticity and its application; Consumers, producers and efficiency of the market; The cost of production; Monopoly, Oligopoly and Monopolistic competition; The market for the factors of production; The theory consumer choice; Measuring Nation’s income;Measuring the cost of living; Production & Growth; Saving, investment and financial system; The monetary system; Money, growth and income; Aggregatedemand & aggregate supply; The influence of monetary and fiscal policy on aggregate demand; The short-run trade off between inflation and unemployment; Contemporary issues and debates about macro economic policy.

10


Accounting for Managers(AFM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The objective of this course is to acquaint students with various concepts of accounting and highlight the decision making and control focus of managerial accounting.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I Basic understanding of accounting : Recording of business transactions, Trial balance, Balance sheet, Profit & Loss acco unt for corporate and non-corporate entities, Generally accepted accounting principles; Asset Valuation:Assets valuation of tangible fixed assets, Depreciation on fixed assets, Valuation of assets under financial lease and intangible assets, Valuation of inventories; Understanding of Financial Statements and reports: Understanding and constructing corporate cash flow statement, Understanding of auditors’ report and directors’ report, understanding of directors’ report; Financial Statement Analysis; Multi-step, horizontal, Vertical and trend analysis, Earning per share analysis, Ratio analysis, analysis of cash flow statement. Contemporary issues in reporting and analysis: Significant difference between IAS, Indian GAAP and US GAAP., Inflation accounting, Hu man resource accounting and responsibility accounting.

11


Managerial Communication(MCC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course will help sharpen skills of analysis, synthesis, and communication in managerial decision - making situations.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I This course integrates the learning experience of the first year students in functional areas in the context of the case method of teaching. It develops skills and abilities for situational thinking and problem solving through logical analysis of case situations, and emphasises written reports. Topics covered include defining the problem, developing the objective, use of evidence, process of making assumptions, and coherence in writing for effective communication. Emphasis is given to the knowledge of the iss ues, vigour in reasoning, organization of idea, precision of language, and presentation of the report, both under word and time constraints. Oral presentation planning, delivering presentation, developing & displaying visual aids, handling questions from the audience, use of audio-visual will also be emphasized. Students will be encouraged to understand importance of g roup discussion & interviews, meetings: ways and means of conducting meeting effectively, mock meetings and interviews. The course would also focus on enhancing the ability to write memo, letters, business reports, proposals, resume etc.

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

12

Programme code : MBAOO Programme Name : MBACourse Code MBAOO106CC Semester : 1

Computer Applications in Management(CAM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course will expose students to developments in computer technology and understand the working of a computer system. It will familiarize office automation software packages and will bulid skills in using electronic spreadsheets to support the processes in decision making. It helps to build skills in designing and developing computer programmes. The course also helps studetns to understand the information technology infrastructure that the firms today are using to achieve digital integration.

Unit Topic

No.

Content Hrs. Marks

W + %

Credit

I Information Systems in Global Business Today, Global E -Business: How Businesses Use Information Systems, Information Systems, Organizations, and Strategy, Ethical and Social Issues in Information Systems, IT Infrastructure and Emerging Technologies, Foundations of Business Intelligence: Databases and Information Management, Telecommunica tions, the Internet, and Wireless Technology, E-Commerce: Digital Markets & Digital Goods, Reasons for successand failures of IS.The students will also learn theory and management applications of following:1. Major Dos Commands For Files Management AndP rocessing2. Major Commands For Windows Operating System3. Word Processing (Msword)4. Spread Sheet (MS EXCEL)5. Presntation Tool (MS- Power Point)6. DBMS (MS-Access)The final university examination will consist of theory and practicals. Each will carry equal weightage of 20%. The theory examinaion will have weightag of 20% and will be of 90 minutes. The practical examination will have weightage of 20% .

13


Yoga and Health(YAH)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course will help stuendents to understand importance of Yoga in daily life, in reducing stress, building strengths of a person. It will familiarize students to varios types of asanas and its benefits.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Meaning-need-importance and historical background of yoga , types of yoga -Bhakti yoga, karma yoga, Ashtang yoga. Asan, Pranayam, Shatkriya, Banths and Suryanamaskar. Effects of yoga on different system of human bod y, impact of yoga on daily life & good health, Yogaupchar - use of yoga in various diseases, Yoga and dietary principles. Students will learn various types of pranayam and asans. Pranayam: Unulom – Vilom, Surya Bhedan, Chandra Bhedan, Shitali, Bhastrika,Bhramari, Aum & Ram Shatkarma: Neti (Jalneti), Dhauti (Vaman), Kapalbhati, Tratak.SuryanamaskarBandh: Mool, Oddiyan, Jalandhar, Tribandh.Asan:

A Group Padangushatasan Vakshapadasan Dhrvasan ShvetagarutasanB Group Kukutasan Bakasan Lolasan ChakrasanC Group Pashchimottanasan Sarvangasan Halasan AshvarohasanD Group Dhanurasan Matsyasan Sarpasan BhujangasanE Group Matsyendrasan Prusthhabaddhasa

nVakrasan Prasritasan

The Internal Examination (50%) and final university examination (50%) will consist of theory and practicals. The theory examinaion will have weightag e of 20% and willbe of 60 minutes. The practical examination will have weightage of 30%. The student will perform suryanamaskar, one pranayam form the given list, one asan from each of the above mentioned group in the practival examination.

14


Business Environment(BEC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course is intended to make the students aware of the Indian Economic Environment and the policy and planning framework underlying the economic system. As a result of this course, the student should be able to meaningfully follow and interpret major e conomic and environmental trends and government policy decisions and understand their implications on industry.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Nature and Dynamics of Business Environment , Political Environment and Economic Systems, Economic Growth and Development , Anatomy of the Indian Economy, Globalisation and Business Environment, Industrial Policy,Industry Analysis: Textiles, Electronics and Automobiles , FMCG, Chemicals and Pharmaceutical, Privatisation: Problems and Prospects, Fiscal Policy, Union Budget and Taxation, Monetary Policy and Banking Sector Reforms , Technological Environment of Business, Capital Market, Stock Exchanges, and Present Scenario Legal Environment of Business, Mergers and Acquisitions , Global Recession and New Business Environment, WTO: Agreements and Current Issues,GATS & trade liberalisation, India’s Trade Policy, India’s Foreign Trade and BoP,MNCs in India (Globalization) and its impact on economy; Exim Policy 2002 -07 and Foreign Trade Currency Convertibility, ADR-GDRs and FEMA, Global Outsourcing,Multinational Companies and Foreign Direct Investment , Social Environment in India and China, Corporate Governance and Corporate Social Responsibility.

15


Cost and Management Accounting(CMA)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The objective of this course is to acquaint students with various concepts of costing and highlight the decision making and control focus of managerial accounting. Simple to gradually difficult case situations are taken up to illustrate concepts to the students.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Cost management & Cost Estimation: Cost and ManagementAccounting Overview, Various cost concepts; Cost Allocation & Job/Batch Costing: Cost Allocation, Activity based and Target Costing, Job & Batch Costing,Introduction to Operating Cost; Costing Methods: Operating Costing, Process Costing, Joint & By product Costing; Management Applications: Marginal andabsorption Costing, Marginal Costing & CVP Analysis, Decision involving Alternative choices and Pricing Decisions ; Planning, Control & Decision Making:Budgeting & Budgetary Control System, Standard Costing & Variance Analysis,Target Costing, Kaizen Costing, Life Cycle Costing, Cost Audit and Cost Accounting Standards, Balance Score Card (BSC).

16


Marketing Management(MMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course develops the student's basic analytical skills, conceptual abilities, and substantive knowledge in marketing through excercise in decision making in a variety of real-life marketing situations. It is intended to be a foundation for those who plan to do further work in marketing in the second year. It is also designed to serve as a terminal course for those not intending to specialise in marketing.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Understanding marketing management : Assesing market critical role in organisational framework, building customer satisfaction through quality,service, and value, winning markets through market oriented strategic planning,Analysing market opportunities : meaning marketing information and measuring market demand, scanning the market environment, analysing c onsumer markets and buying behaviour, anlysing business market and business buying behaviour,analysing industries and competitors, identifying market segments and selecting target markets Developing marketing strategies : differentiating and positioning the market offering, developing new products, managing life -cycle startegies,designing marketing strategies for market leader, challengers, followers and nichers, Designing and managing global marketing strategies, Planning marketing programs : managing product lines, brands and packaging, managing service businesses and product support services, designing pricing strategies and programs, selecting and managing marketing channels, managing retailing,wholesaling, and market logistics, designing and managin g integrated marketing communications, manageing advertising, sales promotion and public relations,managing sales force, managing direct and online marketing, Managing the marketing effort : organising, implementing, evaluating and controlling marketing activities. Students’ Seminar on Contemporary Issue in Marketing Management.

17


Financial Management(FMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision making situations.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Nature of financial management, Valuation: concept of value and return, valuation of bonds and shares, Investment decisions : analysis of capital budgeting decision, determining cash flows, cost of capital, complex investment decisions, Financing and dividend decisions: financial and operating leverage,capital structure theories, capital structure planning and policy, devidend theories and policy, Working capital management principles, accounts receivables management, inventory mangement, cash management, working capital financing,Long term sources of finance: introduction to Indian capital market, sources of long term finance. Students’ Seminar on Contemporary Issue in Finance Management.

18


Production and Operations Management(POM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course attempts to help students learn operations management systems and analysis issues pertaining to management of productivity,manufacturing technology, and facilities, operations planning and contr ol and management of materials and quality.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Introduction to production function, Product design and analysis,Capacity planning & investment decision, Facility location – single facility location problem & gravity location problem, Classification of plant layout, Line of balance,Material management & inventory control, Aggregate planning – nature, strategied,transporatation method, Material requirement planning, production planning and control, Single machine scheduling – SPT, WMFT, EDD methods, minimizing number of tardy jobs, parallel processors under single machine sc heduling, Flow shop scheduling – johnson’s rule & its extension, CDS & palmer’s heuristic method, Project management – CPM, PERT, crashing of project, resource leveling and allocation techniques, Maintenance planning – objectives, types, reasons,replacement problem, simple probalistic model for items which fail completely,Modern production management tools – JIT, CIM& FMS, six sigma, TQM, ISO 9000 & 14000, poka yoke, kaizen, BPR, lean mfg,

19


Human Resources Management(HRM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course exposes students to the critical tasks and functions of Human Resources Management and understand the dynamics and processes of labour management relations. It helps stud ents appreciate relevant tools and techniques to internalise the critical functions of human resources management,and sensitize students to human resources development processes.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I The Personnel function - Management of work of workers -Relationship of personnel function to total organiza tion structure. Manpower planning and development : Recruitment training - performance appraisal compensation - Advancement Working conditions -wage,safety and health Legislation.Human and organizationa l conflict/Industrial Relations :Organizational & Legal disciplinary procedure -status of the labour union-Trade Unions in India/ Industrial disputes -legal framework of Industrial relations -labour participation in Industry.

20


Business Research Methodology(BRM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The objective of this course is to familiarise the students with the concepts, tools and techniques for undetaking research project in business and writing research reports in an acceptable form.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Introduction To Business Research- Research In Business, TheResearch Process, The Research Proposal, Ethics In Business Research, Design Strategies, Sampling Process, Measurement & Measurement Scale, Exploring Secondary Data, Survey Methods, Questionnaire Designing, O bservational Studies,Experimentation, Data Preparation & Description, Exploring, Displaying & Examining Data, Hypothesis Testing, Measures Of Association, Multivariate Analysis: Overview, Presenting Results: Written & Oral Report.

21


Strategic Management(SMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course conveys the concept of strategy and its usefulness by exposing students to a variety of organisation al situations. It enables students to look at organisations in their totality and appreciates the interrelationship among different functions. It will help students understand the strategy oforganisations and thereby enable them in making major deci sions, formulating policies and participate in implementation of corporate strategies .

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I The Strategic Management Process: An Overview, Establishing Company’s Direction, Industry and Competitive Analysis, Evaluating Company Resources and Competitive Capabilities, Strategy and Competitive Advantage,Strategies for Competing in Globalizing Markets, Business Models and Strategies in the Internet Era, Tailoring Strategy to Fit Specific Industry and Company Situation, Strategy and Competitive Advantage in Diversified Companies, Evaluating the Strategies of the Diversified Companies, Building Resource Strengths and Organizational Capabilities, Managing the Internal Organization to Promote better Strategy Execution, Corporate Culture and Leadership for Effective Strategy Execution and Control

22


Legal aspects of business (LAB)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The main objective of the course is to aquiant the students with rules and regulations ofthe business. It aims to aware the students about legal framework within wich business activitiesare carried out.

Unit TopicNo.

Content Hrs.

MarksW + %

Credit

I The Indian Contract Act: Establishing the contract, Offer and acceptance, Consideration,Company of parties, Free consent, legality of object, Void Agreement, Contingent Contract,Performance and discharge of Contract, Remedies for breach of contract, indemnity and guarantee, Bailment and Pledge, Agency. The Negotiable Instrument Act,1881.: Nature and kinds of negotiable instruments, Competence and liability of parties to a negotiable instrument,negotiation, Presentment of negotiable instrument, Dishonor and discharge of negotiable instrument, Miscellaneous provisions. The Companies Act, 1956: Nature and Kinds of Companies,Formation of company, Company Management, Company Meeting, Winding up of a company.Other Business Legislations: The consumer protection act, 1986.

23


Management Research Project(MRP)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The purpose of this course is to enable students to study an industry in its totality and appreciate the use of an integrated approach in understanding the environmental issues and problems.A group of three to five students are asked to study a specific industry and the major players in that industry in group. The group is required to submi t a technical report on concerned industry at the end of Semester. The group will identify the industry and the major companies in that industry for the purpose of study in the beginning of the semester and will start working on it. The detailed synopsi s of the study will be prepared by the group and approved by the faculty in the beginning. The report will be prepared by the group and it will be evaluated on the basis of written report, presentation and viva-voce. Evaluation pattern: The weightage of report shall be 60 % and the presentation shall have a weightage of 40 % .

24

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : MBAOO Programme Name : MBACourse Code MBAOO301FE Semester : 3

Strategic Financial Management (SFM)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course attempts to identify sources of competitive advantage and to devise financial strategies which will serve as a link between a company's financial function and theoverall goals.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Interface between Finance and Strategy, Valuation, Cost of Capital & Capital Budgeting in Strategic perspective, Financial Resource Planning & Capital Structure Decisions, Dividend Decisions, Financial Strategy and Financing through innovative Instruments, Mergers, Acquisitions and Restructuring Strategy, Working Capital Strategy, Ethical aspects of Strategic Financial Management, Special topics. Contemporary issues in Strategic Financial Management.

25


Indian Financial Systems(IFS)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To understand the intricacies of the macro aspects of Indian Financial Systems and relating it with corporate decision making .

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I The Background: Financial System and Economic Development, Indian Financial System – An Overview. Financial Markets: Functions and Organisation, Regulatory Framwork,Primary Market Organisation: Intermediaries, Primary Market Organisation: Activites, Secondary Market Organisation, Stock Market Trading, Money Market Organisation. Financial Intermediaries: Commercial Banks and Industrial Finance: The Evolving Role, Bank Credit and Working Capital Finance, Management of Insurance Services, Management of Venture capital services, Credit rating services, Factoring & Forfeiting, Management of Bank : Asset Liability Management & Performance Measurement, Non - Banking Financial Companies, Mutual Fund, Unit Trust of India, Development Finance Institutions, Financial Instruments/Assets.

26


Security Analysis & Portfolio Management(SPM)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To help students improve decision-making skills in management of financial assets through a better understanding of modern theories on portfolio management and functioning ofcapital market

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Investment media, bond valuation, equity valuation models, analysis of economy, industry and company, Technical analysis, Modern portfolio theory, efficient market hypothesis, portfolio selection, portfolio performance evaluation, Derivative securites: Option, Future & Forwardcontracts, Binomial Pricing Model, Black-Scholes Model, Swaps, Exotics, Interest Rate Derivaties. Contemporary issues in Security analysis and Portfolio Management.

27


Banking & Insurance(BIF)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives This course is divided into two parts. First part deals with the basics of baking and second part covers fundamentals of insurance and aspects related to life insurance only.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Introduction to Indian Banking System, Reserve Bank- Legal framework and mainFunctions, Different types of accounts, Banker customer relationship, customer services in banks, KYC norms and antimony laundering. Technology in banks, Payment and settlementsystem in banks- New age clearing, national gateways, international gateways, Retail banking,Treasury management, priority sector lending, History and development of Insurance, Risk management and role of insurance, Legal aspects of insurance and essentials of insurancecontracts, classification of insurance, Life insurance : traditional products, market related products,annuitiespension plans riders-business insurance, group insurance, pricing in life insurance,Claims management in life insurance, Distribution channel and intermediaries, insuranceregulation and supervision, Marketing of banking and insurance services, Contemporary issues in banking and insurance.

28

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : MBAOO Programme Name : MBACourse Code MBAOO301ME Semester : 3

Advertising and promotion management (APM)Course type : Marketing elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To acquaint the students with concepts and techniques in the application for developingand designing an effective advertising and promotional programme

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I The Role of (Integrated Marketing Communication) IMC in Marketing, Role of IMC participants, Effect of Consumer Behaviour on IMC, The Communication Process – Source,Message & Channel Factors, Objectives and Budgeting for IMC, Developing IMC Programmes –Creativity, Media Planning, Direct and Interactive Marketing, Sales Promotion, PR and Personal Selling, Monitoring, Evaluation and Control of Promotional Programmes, Contemporary issues in Advertising and Promotional Management, Regulations in Advertising, International Advertising,Advertising and Promotion: Indian Scenario.

29


Sales And Distribution Management(SDM)Course type : Marketing elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives Objective of this course is to acquaint the students with the concepts, tools and techniques of sales and distribution management in Indian context. It will also expose the students with the current practices in the field.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Sales Management : Introduction to Sales Management, Personal Selling Process,Planning and Organizing Sales Force, Staffing the Sales Force, Training the Sales Force,Directing the Sales Force, Motivating and Leading The Sales Force, Controlling and Evaluationthe Sales Force, Social, Ethical, and Legal Responsibilities, sales budget, sales quota and territory management

Distribution Management : Introduction to Distribution Management, Marketing Channels, Channel Institutions, Wholesaling, Retailing, Franchising, Non-Store Retailing and Electornic Channels, Channel Planning, Channel Management, Channel Information Systems, Market Logistics & Supply Chain Management. Discussion on current issues in sales, distribution and logistics & supply chain management.

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

30

Programme code : MBAOO Programme Name : MBACourse Code MBAOO303ME Semester : 3

Consumer Behaviour(CBM)Course type : Marketing elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The basic objective of this course is developing an understanding about the consumerdecision making process and its application in marketing function of firms.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Consumer behaviour as a marketing discipline and its use in strategic planning. Consumer behaviour and market segmentation.Consumer as an individual : Theories of personality traits and their implications, consumer needs and motivations, consumer psychographics, consumer perception and attitudes. Theories of learning and communication. Motivational research.Consumer in their social & Cultural setting : Group dynamics, reference groups and consumer behaviour. Influence of family and social class. Relevance of cultural sub cultural and cross-cultural aspects to consumer behaviour.Decision making process : Opinion leadership and its dynamics, diffusion of innovations.Models of Buyer behaviour : Economic models, Decision process models, stochastic models, and organizational buying behaviour. Issues in consumer behaviour research. Contemporary issues in consumer behaviour.

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : MBAOO Programme Name : MBA

31

Course Code MBAOO304ME Semester : 3Strategic Marketing And Brand Management(SBM)

Course type : Marketing elective Total Credit : 04Teaching time

(hours) Examination Marking scheme

Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To have an understanding and application of marketing tools and techniques in a strategic perspective. To study different aspects of brand management.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Strategic Marketing: Introduction to Strategic Marketing, Opportunity Analysis, Formulating Marketing Strategies for New Market Entries, Growth Markets, Matured Markets,Decline Markets, Marketing Strategies for the new Economy, Organizing and Planning for EffectiveImplementation, Measuring and Delivering Marketing Performance.Brand Management: Strategic Issues in Brand Management, Brand Equity, Brand Building,Brand Loyalty, Lessons in Branding, Brand Valuation, Emerging Horizons in Branding, Myths In Branding. Contemporary Issues In Strategic Marketing & Brand Management.

32


Enterpreneurship And Management Of Innovations(EMI)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives Developing entrepreneurship abilities in the students by exposing them to the business opportunities and imparting skills and techniques of exploring these opportunities through the formulation of a bankable project. It is also aimed to study the formalities of setting up of a company and its management.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I [A] Entrepreneurial skills and Starting-off New Enterprise [70%]: Qualities of successfulentrepreneurs, Developing entrepreneurial skills, Overview of new enterprise planning, Resourceallocation framework, Generation and screening of project idea, Market and demand analysis,Technical analysis, Financial analysis, Project financing in India, Managing Business Crisis.

[B] Innovation Management & New Product Development [30 %]: Introduction to InnovationManagement, Managing Innovation within Firms, Business strategy & Organization Knowledge,New Product Strategy & Managing New Product Development, Role of Technology inManagement of Innovation, Managing for Intellectual Property Right.

33


Management Control Systems-I(MCS)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The course intends to acquint students with the control systems design and its implementation in profit as well as non profit organisations in order to achieve desired goals and objectives.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Nature of Management control systems; The management control environment :Understanding strategies, behaviour in organisations, responsibility centres- revenue and Expense centres, Profit centres, Transfer Pricing, Measuring and Controlling Assets Employed;The management control process: Strategic Planning, Budget Preparation, Analyzing FinancialPerformance Reports, Performance Measurement, Management compensation; Variations in management control: control for differentiated strategies, modern control methods, service organisations, Financial services organisations, Multinational organisations, management controlof projects.

34


Management Research Project-II(MRP)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I The purpose of this course is to enable the students to study in-depth at least one specific issue related to any of the courses of study. The group consisting of two to three students will identify the issue in the beginning of the semester and will prepare detailed synopsis of the researchproject study. The project may be based on primary data or secondary data depending upon the nature of the topic and the research design. The project will be evaluated on the basis of written report, presentation and viva-voce.Evaluation pattern: The weightage of report shall be 60 % and the presentation & Viva-Voce shall have a weightage of 40 %.

35


International Financial Management(IFM)Course type : Marketing elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The basic objective of this course is to acquaint the students with environmental,procedural, institutional and decisional aspects of International Marketing.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I International Marketing: Introduction, Challenges And Opportunities, Trade Theories And Economic Development, Trade Distortion And Market Barriers, World Market Environment: Political, Legal & Cultural, Consumer Behaviour In The International Context & Business Customs,Marketing Research In The International Context, Market Analysis And Foreign Market Entry Strategies, Product Strategies: Basic, Product Planning, Branding & Packaging Decisions,Distribution Strategies & Documentation, Promotion Strategies: Personal Selling, Publicity, Sales Promotion & Advertising, Pricing Strategies, Sources Of Financing And International Money Market, Currencies And Foreign Exchange

36


Marketing Of ServicesMarketing Of Services (MFS)Course type : Marketing elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To acquaint the students with concepts and techTo acquaint the students with concepts and techniques in the management of services marketing niques in the management of services marketing and help them learn the issues in managing unconventional challenges in service marketingand help them learn the issues in managing unconventional challenges in service marketing..

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Marketing services : Understanding the Service. Conceptual Issues in Services Management & Marketing, Role of Services in Economy. The concept of service.Characteristics of service – marketing implications, classification of service - designing of the Service, blueprinting, usingtechnology developing, human resources, Building service aspirations.

Understanding Buyer Behavior for Services: Marketing mix in service marketing: The seven ps: Differentiation in Services Marketing. Effective management of service marketing: Managing Demand-Supply: Marketing demand and supply through capacity planning and Segmentation -internal marketing of services - external versus internal Orientation of service strategy. Delivering and managing quality service: Service Management Strategies. Issues and analysis of various public and private Service Industries with respect to India. Any other application related to marketing of services.

37


International Marketing Management(IMM)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives To impart an understanding of the global corporate financial management environment with tools and techniques of financial decision making.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I International financial environment: An overview, International flow of funds, Balance of payment, Development in international monetary system, Exchange rate mechanism – Foreign Exchange Market, Market for currency options and futures-Forecasting exchange rate, Natureand measurement of foreign exposure, Foreign Exchange Exposure management- International Investment decision – Foreign direct investment, Portfolio Investment, International capital budgeting, Evaluation and management of political risk- International Financing Decision: Overview, multilateral development banks, international banking, financial swaps, management of interest rate risk- Management of Short-term funds: International working capital, Financing foreign trade, - International Accounting, International indebtedness, Contemporary issues in international financial management

38


Risk Marketing(SMM)Course type : Finance elective Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Objectives The course intends to acquaint the students with Indian Derivative market. Financial Derivatives are discussed in terms of their valuation, analysis and application for hedging,speculation and arbitrage. At the end of the course, they are expected to have learnt the mechanics, valuation and trading strategies of derivative market.

Unit

Topic

No.

Content Hrs.

MarksW + %

Credit

I Introduction to Cash & Derivative Market- An Overview: Basic Market Concepts & Mechanics of Cash Market, Various Indexes of the world & its computation, Meaning & types of Derivative Instruments, Forward, future, Option & swaps, Spot v/s Future Market, Growth of Derivative Markets in India-History & Background, ETM & OTC Markets, Types of Traders-Hedger, Arbitrageur & Speculation, Standardization of Derivative Contracts & other basicForward & Future Markets: Introduction, Mechanics of Forward & Future Market, Stock Futures & Stock Index Futures in India, Pricing of Forward & Future Markets-how to read quotes,Margins, Open interest positions etc. Cost of Carry Models & Basis-Cash Price v/s Future price,Trading Strategies-Index Arbitrage, hedging using futures, options and combination of both,Speculation, spreads etc & other advanced trading strategies.Option Markets: Types of option markets, Intrinsic Value & Time Value, Factors affecting option pricing, European & American,Arbitrage restriction on option prices, Put-call parity relationship, Put call ratio & Open Interest in relation to the price and volume, liquidating options, Option Trading Strategies- Arbitrage, hedging & Speculation, Option Pricing, Models-Black schools & Binomial Model, Option Calculator, VAR.Innovations in Indian Derivative Market: Introduction to Commodity and Currency Derivatives v/s OTC Derivatives-Foreign currency market & currency contracts in India, Purchasing power parity &covered interest Arbitrage, Currency Futures- Arbitrage, hedging & Speculation.

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