Www.engagingnetworks.net How we can help you get better campaign results Jonathan Purchase: Engaging Networks 2012 Community Conference.

www.engagingnetworks.net

How we can help you get better campaign resultsJonathan Purchase: Engaging Networks

2012 Community Conference

www.engagingnetworks.net

Why it’s important to personalise your campaigns•More actions taken•More engaged supporters (fewer unsubscribes / lapsed supporters)•More engaged campaign targets•Greater chance of achieving your campaign goals•Tells a better campaign story

What we’ll cover

Re-direct and filter

Reference data

Direct emails to politicians

Issue posting

Different campaign targets

Flexibility of the software

Re-direct and filter

• You can automatically present your supporters with a template message that includes content relevant to their profile or the profile of the campaign target

• You can even send supporters to a totally different action

• Customised messages lead to campaign effectiveness

Types of re-direct and filter Form field

Contact validation

Contact data

Question (supporter)

Example: Barnardo’s

Starting point

Select all the template messages in ‘message content’

Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria

If you are setting more than one redirect and filter, you’ll need to set a priority order

Standard message……

Select all the template messages in ‘message content’

Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria

If you are setting more than one redirect and filter, you’ll need to set a priority order

If they support the cause already…

Select all the template messages in ‘message content’

Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria

If you are setting more than one redirect and filter, you’ll need to set a priority order

Geographic location…to a different action

Application: key points

If you are redirecting to a different message…

•Select all the template messages in ‘message content’ •Go to ‘redirect and filter’, select the type you want to use for the relevant redirect (for example ‘form field’)•Set the criteria (for example Country = Scotland)•Insert the message content ‘tag’ into the ‘redirect location’ box…then save the page.

Application: key points

If you are redirecting to a different action…

•Set up both the main action and the action that you want to redirect some supporters to•Go to ‘redirect and filter’, select the type you want to use for the relevant redirect (for example ‘contact validation’)•Set the criteria (for example tick box by side of MPs’ names)•Select the action from the drop down list to redirect to•If the action you are redirecting to has the message on the second page, select start page = 2. It will then go straight there•Why might you use this option?

Other points to rememberSelect all the template messages in ‘message • If you are setting more than one redirect and filter, you’ll

need to set a priority order (1,2,3…)• If your starting action is in DEMO mode all actions linked by

‘redirect and filter’ will be in DEMO mode too. • When you go back to view ‘message content’ in the software

that has a redirect and filter associated with it, you will see this icon:

Reference data• The messages in your actions can include statistics

or issues that are just relevant to that area• Localising messages can lead to greater campaign

effectiveness and greater engagement for your supporters

Example: Mencap

Application: key points • Source the data • Download the relevant ‘data set’ from ‘libraries’ >

‘reference data’ and add your reference data to the file• Upload the data into your account• Insert the data using the insert tool in ‘message

content’

Can be time consuming but invaluable

The Political Exchange – email tool

Did you know that you can send emails directly to your campaign targets?

Use this as another way to engage your campaign targets

Think about timing

The Political Exchange – pledge form• You can set up a branded ‘pledge form’ to

send to your campaign targets, through the same email tool.

• You can publish any comments on your site and list those who are ‘for’ or ‘against’ the campaign

• Use can also use the ‘redirect and filter tool’ to automatically display a thank you message (via the campaign action) that your supporters will be able to send to them, if they’ve signed the pledge

• It’s a great way to connect your supporters with the campaign targets

Different databasesWestminster MPsMember of Scottish ParliamentWelsh Assembly MembersNorthern Ireland MLAsLocal Newspapers (including Welsh language papers)Local councilors – countyLocal councilors – district, borough, unitaryLocal council leadersPrimary Care Trust Chief ExecsMEPs – UK and EuropeanGerman MPs

Coming soon…

Police Commissioners, Health and Wellbeing Boards, Clinical Commissioning Groups…

And of course, your own data, single contacts, groups or webforms

Questions?

?