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Email [email protected] for complimentary samples*Results based on sample of 50 campaigns that targeted primarily active and inactive customers.
Results vary based on offers, radius and individual market factors.
22% 703 $67:1RESPONSE RATE SERVICE VISITS ROI
Holiday greetings from your Reynolds Document Services team!! In addition to 21 BRAND NEW templates, we also freshened up some holiday favorites. Check
out these pages to see new designs and fresh updates.Please note, requests for template numbers that have been updated will result in use of the
new art. If you need the old artwork used, please make sure to note that.
HW6 • p 12 HW8 • p 14 HW7 • p 14 TG13 • p 16 TG12 • p 16 TG4 • p 19 TG14 • p 20 BF9 • p 21
87% of people have at least one magnet on their refrigerator . 51%
Postcards with magnets attached are read 51% more often than other postcards .
Template NY13M: 6 x 11" Magnet Postcard
If you want to extend the life of your campaign, magnets may be the answer. Check out these stats:
WITH MAGNETS!POSTCARDSNEW
BETTER BRANDING . LONGER LASTING IMPACT .
Your logo, your contact information (phone number and website) and your offers should appear on the front of the card (the non-magnet side) so they stay visible when your customers are ready to redeem them.
The key to a fridge-worthy postcard is including valuable information that your customers will want to reference frequently, like a calendar or a sport schedule.
Ask your Reynolds Document Services Consultant about putting magnet mailers to work on your
next postcard campaign!
Use the magnet-side of the card for your amenities, awards, social media references, a map, etc.
FOR YOUR HOLIDAY GREETINGSREYNOLDS AND REYNOLDSWHY
FAST
Within 24 hours, our design team will create a mailer that meets your goals. Following approval, your mailers will be produced in three days or less.
SMART DATA
Send targeted, cost-effective mailers by using data to fine-tune your mailing list. In addition to choosing makes, models, year, and a zip code radius, Reynolds will work with you to identify top prospects.
CREATIVE DESIGN
Eye-catching design can mean the difference between your customer reading your direct mail piece or tossing it in the trash. Our creative design will get your message noticed by standing out in the mailbox.
FLEXIBLE
We will include your logo, amenities, hours, website, and phone number. If you want to change the text of the letter, we can do that. If you want a custom-designed piece, we can do that too.
GOODWILL
Holiday greetings are a great way to build goodwill with customers and show your appreciation for their business.
SIMPLE
You choose the template from one of over 50 designs, and tell us who you want to target. We do the rest!
EFFECTIVE
Customers appreciate saving a little extra during the holidays. Some might delay vehicle maintenance or repairs in lieu of holiday expenses. Offering an incentive might be just the persuasion they need. With our program, customers also love the convenience of the tear-off coupon that they can easily slip into a wallet.
All 6 1/8” x 12 1/8” holiday mailers can have a convenient, perforated wallet card at the bottom, instead of the tear off panel. Ask your Document Services Consultant for more information on this option.
Each tri-fold mailer is printed on light gloss stock. The unique size of the mailer allows it to stand out from other mail. First Class or Standard Mail postage are available.
Variable printing allows you to target different customers with different offers within one mailing. The example below illustrates how offers can be changed based on the customer’s service history. Variable printing can also be used to print variable service advisor names or salesperson names.
OFFERSVARIABLE
3 different targets | 3 different offers | 1 campaign
Target 1Current customers, who had service in the past 5 months,
received $5.00 off.
Target 2Recent inactive customers with no service in the past
6-8 months, received $10.00 off.
Target 3Longer-term inactive
customers, with no service in the past 9-12 months, and customers who purchased a car in the last 6-12 months
READY TO GET STARTED? Contact your Reynolds Document Consultant,
or email RDS@reyrey .com .
Mailers will be produced and delivered to the post office within three days of final approval of your artwork and mailing list. To allow time for standard delivery (6-9 days from production) please note the guidelines below for order approval dates. Some deadlines are extended because heavy mail volumes can impact delivery time.
SCHEDULING SUGGESTIONS2019
HOLIDAY LAST DATE TO FINALIZE ORDER FOR DELIVERY BEFORE HOLIDAY
The text inside each template is completely customizable. If your mailing includes multiple segments, the inside text can vary to fit each one, at no additional charge.
ACTIVE CUSTOMERS:
• Warmest holiday wishes! As we celebrate this joyous season, we wanted to let you know how much we appreciate your business. May your holidays bring you many happy memories. (G1)
• In the spirit of the holiday season, we would like to thank valued customers like you who have been an important part of our success. We have attached a special holiday gift to let you know how much your loyalty is appreciated. We wish you all the best this holiday season. (G2)
• Happy Holidays! It’s the perfect time of year to show our appreciation for customers like you, who have supported our business throughout the year. To show our appreciation, please enjoy the special savings below on your next service. We look forward to seeing you soon! From all of us, we wish you and yours a safe and jolly holiday season. (G3)
• From our <Dealership Name> Family to yours, we hope your holidays bring happy memories and that your new year is excellent. We’re always here to help ensure that your travels are safe, and we’ve included extra special savings below to show our appreciation for your business. We look forward to seeing you soon. (G4)
• Happy Holidays from everyone at <Dealership Name>! May your holidays provide many great memories, and may your new year be one of the best yet. We’ve included special savings below to show our appreciation for your continued business. (G5)
• From the entire <Dealership Name> family to yours, best wishes for the happiest of holidays and a prosperous new year. We have included special savings below to show our appreciation for your continued business. We look forward to seeing you soon! (G6)
INACTIVE CUSTOMERS: • Happy Holidays from our service team! We noticed that you haven’t been in recently and we
wanted to extend a special offer to welcome you back. Just bring the certificate below in to save on your next service. We look forward to seeing you soon! (G7)
POTENTIAL CUSTOMERS:
• Happy Holidays! The <dealership name> service team invites you to “test drive” our service department. Use the certificate below to save xx off your first service with us. We look forward to seeing you soon! (G8)
REALRESULTSThroughout this book, ROI results are shown for previous customers who ran a campaign that utilized artwork similar to the templates shown. Each customer’s results will vary based on the offers, mailing list criteria, radius, and individual market factors.
Consumers love convenience, so be sure to include amenities like shuttle service, service without an appointment, late service hours, etc., that make your service drive the easy choice.
Many consumers respond to direct mail by going online. In addition to including your website on your mailing, share your social media accounts, too, and leverage a strong Google rating by mentioning it on your mailing, like this: Check out our 4.5 star rating on Google!
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WANT TO SEE A SAMPLE?
Contact your Reynolds Document Consultant, or email
100% FLEXIBLE DESIGNAll of the images, text, and colors you see can be changed to suit your needs. Here are a few examples of ways dealers customized our holiday campaigns to make them more personal:
Add pictures of the dealership, or pictures of the service or sales teams.
Write your own holiday greeting
Include a local charity in an offer, like offering $10.00 off with a canned food donation or toy for Toys for Tots
On behalf of the Reynolds Document Services team across the US and Canada, we extend our sincere gratitude to the customers we are privileged to work with every day.
Best wishes to you and yours for a wonderful holiday season and a fantastic 2020!