Www.axis.com Ten Reasons to Buy a Network Camera or what your analog camera vendor wont tell you.

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Ten Reasons to Buy a Network Camera

or what your analog camera vendor won’t tell you

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Focus

10 of the most important

functional differences

between analogand network cameras

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1 – End to interlace problems

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1 – End to interlace problems

> Interlaced scan

> Each image formed from two interlace fields

> Blurriness from capturing moving objects, even when connected to a DVR

> Benefits – Superior image quality– Full image details– Precise, accurate information

Crystal clearimages evenwith a high

degree of motionin the scene

Entire imagecaptured at

one timeProgressive scan

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1 – End to interlace problems

En komplett bildruta med progressiv scan

One complete frame using progressive scan

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1 – End to interlace problems

Interlaced scan Interlaced scan Progressive scan Progressive scan

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2 – Power over Ethernet increasessavings and reliability

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2 – Power over Ethernet

> Benefits– Cost savings– Reliability with centralized power backup– Simple installation

> Not available

No need forpower outlet

at cameralocation

Industry standard

IEEE802.3af

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2 – Power over Ethernet

Both network cameras with andwithout built-in support for PoE

can take advantage of a UPS device

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3 – Megapixel resolution

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3 – Megapixel resolution

> Stuck with NTSC/PAL resolution

> 0.4 Megapixel at 4CIF and 0.1 at CIF

> Limited image details

Many resolutions Different aspect ratios

1 megapixel is 10x theresolution of CIF,

2 megapixel is 20x!Digital PTZ

> Benefits– More details, easy identification – Digital PTZ, higher reliability and

simultaneous pan/tilt

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MegapixelCIF

3 – Megapixel resolution

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3 – Megapixel resolution

Resolution comparisons Aspect ratios

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4 – Intelligence at the camera level

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4 – Intelligence at the camera level

> Not available

Intelligent video Purpose-built, highlyintegrated hardware

Intelligent features: Built-inVMD, Alarm management,

Image enhancement

Intelligent algorithms:Number plate recognition,

People counting

> Benefits– More details, easy identification – More productive and effective means of surveillance– Event-driven– Scalable systems

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4 – Intelligence at the camera level

HallwayDoor

Excluded

Excluded

Included

Included

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5 – Integrated PTZinput/output control

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5 – Integrated PTZ input/output control

> Cabling separate from the video signal

> Costly and cumbersome

> Benefits– Less cabling, cost savings, increased functionality

and integration potential

Integrated I/O can trigger

anything and be triggered by anything

PTZ commandssent over theIP network

PTZ control overthe same network

that transportsthe video

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5 – Integrated PTZ input/output control

Example: Typical I/O use –integration with alarm

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6 – Integrated audio

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6 – Integrated audio

Audio captured atthe camera

Synchronized withthe video

Can be integrated intothe same video stream

Two-way audio (duplex, half duplex, simplex)

> Benefits– Many possibilities: simplex, half duplex, full duplex– Synchronized audio and video– Easy to install, cost savings

> Only possible with separate audio lines to the DVR

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6 – Integrated audio

> Entrance control

– Remote dialog and gate/door control

> Listen in on remote sounds

– Audio surveillance

> Provide audio feedback to surveillance scenes

Example: Communicate andopen a door remotely

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7 – Secure communication

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7 – Secure communication

> No encryption

> No authentication

> Anyone can tap into the video or replace the signal from a camera with another video signal

Video encryptionAuthentication usingencrypted certificates

Authorization: to verify and approve the identity

of the devicePrivacy

> Benefits– Secure image capture– Secure transmission– Evidence trail secured

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7 – Secure communication

> Examples of achieving privacy

– VPN

– SSL/TLS (HTTPS)

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8 – Flexible, cost-effective infrastructure choices

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> Benefits– Image quality, flexibility, scalability, future-proof– Resulting costs comparatively low

> Expensive coax, proprietary fiber, wireless

> Distance affects image quality

> Adding power, I/O and audio further complicates this situation

8 – Flexible, cost-effective infrastructure choices

IP = established,standardized,interoperable

Digital images =no quality reduction

Many streamstransmitted

over the same line

A single network wire =hundreds of simultaneous

full frame rate video streams

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8 – Flexible, cost-effective infrastructure choices

IT – Securityconvergence

IP in

Indu

stria

l

Solut

ions

IP insecurity

IP in Voice

Over IP

IP in Building

Management

SystemsTheIP way

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9 – True digital solution

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9 – True digital solution

> With every conversion image quality is lost:– Analog signal digitized in camera’s DSP– Digital signal converted back to analog for

transport over coax– Signal once again digitized at the DVR for

recording

> Benefits– Superior image quality

Images digitalized once Stay digital

No unnecessaryconversions

No image degradation

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9 – True digital solution

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10 – Lower total cost of ownership

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10 – Lower total cost of ownership

COMPARE

> The cost per channel

> Flexibility and performance

CONSIDER

> Back end applications and storage

> Industry standard, open-system based servers vs. proprietary hardware like a DVR

> Infrastructure used

– Can it be leveraged for other applications?

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Conclusion

The future belongs tonetwork cameras

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The future belongs to network cameras

> Market reports

> Remote accessibility

> Easy, future-proof integration

> Scalability and flexibility

> Cost-effectiveness

> Distributed intelligence

> Proven technology

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This is Axis

> Worldwide #1 in network video

> The world’s leading expert

– Broadest product portfolio in the industry

– The largest installed base of network video products

> Over 20 years of networking excellence

> Worldwide presence

> Global partnerships

The best in network video!

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Invitation to Axis Communications’ Academy

> #1 in network video knowledge

> Designed to boost our partners’ expertise about Axis network video solutions

> Several training levels, from basic to advanced

> Run by Axis, executed by local trainers in native language

> Around 7,000 individuals trained as of 2007

> www.axis.com/partner

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Questions & Answers

Thank you!