WTF? or The Purchase Funnel, Exposed

WTF What the Funnel? and various musings on the nature of it’s deepest

existential meaning by the itinerant souls at Enlighten.

?

< the funnel is just a funnel >

Funnel from Forrester Research Classic “AIDA” Model

Funnel from GfK

< ugly funnel > < periwinkle funnel >

< the funnel is a path >

< the funnel is really a path >

……………… The funnel has fallen and it can’t get up ………………………………………………………….

Selection Information Gathering

Evaluation Awareness

< the funnel is a path >

< the funnel is really a cycle >

McKinsey

David Armano / Edelman Digital Harvard Business Review

McKinsey Forrester & Facebook

< but it’s not your father’s funnel >

Flip that funnel just don’t flip it off, by Joseph Jaffe

If the funnel were the rim of a cocktail glass what would it say, by Mullen

The funnel needs a plumber, by Forrester

< a funny funnel doodle >

< so WTF is the funnel anyway >

< it’s a double rainbow, of course >