WTCC General Presentation 2015

2015 GENERAL PRESENTATION04.02.2015

© Eurosport Events Ltd.55 Drury Lane, London WC2B 5SQ, United KingdomT: +44 207 468 7777   F: + 44 207 468 0024Registered in England & Wales under No 4361881 ‐ VAT No: GB 792 1320 40 OFFICIAL SERIES PARTNERS

CONTENT

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3 FIA WORLD CHAMPIONSHIPS4 EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER5 EUROSPORT, A DISCOVERY COMMUNICATIONS COMPANY6 EUROSPORT : EUROPE’S LEADING SPORTS MULTIMEDIA PLATFORM7 WTCC POSITIONING8 WTCC DNA9 WTCC TV WORLD FEED10 2015 TV DISTRIBUTION PERFORMANCE11 TV AUDIENCE TREND12 PRESS, DIGITAL & SOCIAL MEDIA13 MARKETING & COMMERCIAL OPPORTUNITIES15 2015 CALENDAR16 REPRESENTED CAR BRANDS17 PARTNERS

3 Source:                                    ‐ One of the leading sports media analysts and full service provider in sports communication

FIA WORLD CHAMPIONSHIPS

4 Acrosscontinents

550.000Towards

spectators

360°Around

CommunicationPlatform650 million

Over

TV viewers

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CALENDARCalendar structureEvent agreements

CHAMPIONSHIPPROMOTER SCOPE

MANUFACTURERS & TEAMS

Team coordinationTeam agreements

TVHD production

Media distributionMedia monitoring

PROMOTION & COMMUNICATION

Official websiteSocial medias

Corporate promotion

EVENT MANAGEMENT & LOGISTICS

Timetable and paddockPasses distribution

Support racesOverseas operations

COMMERCIAL RIGHTSSponsorship

LicensingHospitality

Eurosport Events control all key areas of the championship organisation and work in the interest of the stakeholders.

EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER

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2.8 billion cumulative subscribers 

189 international HD markets

54 entertainment brands

300 millionmonthly streams online

#1 PAY‐TV PROGRAMMER IN THE WORLD

TOP BRANDS

Discovery Channel,The most widely distributed pay‐TV network in the world, reaches 441 millions subscribers worldwide.

TLC,The leading lifestyle and entertainment channel for women, reaches 356 million subscribers worldwide.

Animal Planet,The world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom, reaches 393 million subscribers worldwide.

Investigation Discovery,The leading mystery‐and‐suspense network on television, reaches 162 million subscribers worldwide.

Eurosport,The leading Pan‐European sports channel, reaches 136 million households

Science Channel,Home for the thought provocateur, reaches 157 million subscribers worldwide

EUROSPORT, A DISCOVERY COMPANY

As of May 30, 2014, Eurosport is part of Discovery Communications.

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THE No.1 PAN‐EURO CHANNEL

54 countries,136million homes,

15million viewers every day,120 different sports covered

FASTEST GROWING TV CHANNEL

51 countries,73 million homes,18 languages,

5million viewers every day

EUROPE’S No.1 SPORT WEBSITE

15worldwide sites – 5 with Yahoo!11 languages,

21million unique users per month,350,000 videos every day

STREAMING ON PC, MOBILE, TABLET, CONNECTED TV & Xbox

Available on iOS, Android & Windows PhoneLive streaming, exclusive bonus channels, catch‐up service and enhanced Live TV

53 countries, 14 languages

WORLD‐CLASS SPORTINGEVENTS MANAGEMENT

Producing 350 hours of TV programs1st ever HD production 

of WTCC & ERC

The best experience anytime, anywhere and on any device

TRUE EUROPEAN SPORT APP

11 local versions,11million app downloads,1.6million daily active users

EUROSPORT : EUROPE’S LEADING                                      SPORTS MULTIMEDIA PLATFORM

7 Source:

WTCC POSITIONING

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REAL CARSWhen street carsbecome race cars

REAL RACINGNo pit stopbumper to bumper

ACCESSIBLEAffordable for teams & fans

MADE FOR LIVE TVSprint race format2x30’ race / weekend

GLOBALWTCC calendar covers70% of global car sales

WTCC DNA

SATURDAYQUALIFYING ROUND 15:00‐16:00

SUNDAYQUALIFYING REPLAY 08:00‐09:00RACE 1 11:45‐12:45RACE 2 15:15‐16:15

MONDAYREPLAY 09:00‐09:30

TUESDAYFIA INSIDE WTCC MAGAZINE 26’ 23:00‐23:30

SATURDAYQUALIFYING ROUND ‐ 1h program

NEWS FEED ‐ 2.5min program

SUNDAYRACE 1 ‐ 1h program

RACE 2 ‐ 1h program

NEWS FEED ‐ 2.5min program

HIGHLIGHTS ‐ 24min program

STANDARD EUROSPORT TV SCHEDULE ON

“WORLD FEED“ DISTRIBUTED AT EACH OF THE 12 EVENTS BY 

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Take over of the World 

Feed from all other TV channels

WTCC TV WORLD FEED

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Source:

STRONG DOMESTIC COVERAGE 

FOR EACH EVENT

2015 TV DISTRIBUTION PERFORMANCE

AFRICA Broadcast Time:

50 hoursCumulated Audience:

105,0 million

AMERICASBroadcast Time:

270 hoursCumulated Audience:

11,64 million

EUROPEBroadcast Time:

677 hoursCumulated Audience:

425,59 millionASIA

Broadcast Time:

619 hoursCumulated Audience:

106,99 million

AZSTRALIA & NEW ZEALANDBroadcast Time:

54 hoursCumulated Audience:

0,48 million78%

OTHER CHANNELS

22%EUROSPORTCHANNELS

1673 hours / 649.7 millions viewers / 148 TV channels

non-exhaustive list

11 Source:

CUMULATED AUDIENCE (million by season)

2012

512,07

2013

649,22

+ 9%

TV AUDIENCE TREND

MEN 14+78%

FAMILY83%

UP MARKET58%

557,56

2014

+16%

2012

1081:33

2013

1673:30

1175:54

2014

TOTAL BROADCAST TIME (HH:MM)

+42,3%

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45 000+FOLLOWERSTWITTER ACCOUNT @FIA_WTCC

430 000+ FANS+ 379,69% YoY8% commitment rateFACEBOOK PAGE

FIA WTCC DEDICATED SECTION ON EUROSPORT.COM

OFFICIAL WTCCWEBSITEFIAWTCC.COM in 6 languages+ iPHONE / iPAD APP+ ANDROID APP

120 000+SUBSCRIBERSEUROSPORT PLAYER 

PRESS WORLDWIDEA4 PAGES 700+ CIRCULATION 41 MILLIONPRESS VALUE 0.77M€

WEB WORLDWIDEUNIQUE VISITORS 70 MILLIONWEB VALUE 11.5M€

8 400 000+ FANSFACEBOOK WTCC COMMUNITY PAGE

PRESS, DIGITAL & SOCIAL MEDIA

32 073 downloadsince january 2014

+140,50% YoY23 332 Retweet

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ABOVE THE LINETVPrintOut of HomeOn‐line

BELOW THE LINEDirect marketingCustomer Relationship MarketingThemed trade fair executions

EXPERIENTIAL / EVENTIn public spaceOn‐event

SPONSORSHIPOn‐carOn‐eventOn‐air

MARKETING & COMMERCIAL OPPORTUNITIES

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MARKETING & COMMERCIAL OPPORTUNITIES

CONTENT CREATION Branded TV programs Branded on‐line programs Social media contentMobile content

PUBLIC RELATIONS EventsMedia hospitality Brand ambassadors

MERCHANDISE Apparel Give away

HOSPITALITY VIP hospitality program Employee programBranded hospitality venues Branded hospitality event

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12 EVENTS ON 4 CONTINENTS, FROM MARCH UNTIL NOVEMBER

Street Race

Street Race

2015 CALENDAR

Night Race

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REPRESENTED CAR BRANDS

OFFICIAL SERIES PARTNERS PARTNERS PROVIDERS MEDIA PARTNERS

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PARTNERS