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China Motorsports Flagship1
China Touring Car Championship China Touring Car Championship
1.1 Brand concept
• China’s top one motorsports brand
• Sustainable technology development
• Sustainable vitality
• Sport charm
Sustainable technology development
Sustainable vitality
The more national, the more worldwide
Sport charm
China Motorsports Flagship
China Touring
Car Championship
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China Touring Car Championship China Touring Car Championship
1.2 The More national, The More International worldwide
• Motorsports, CTCC-oriented, has been acknowledged with tennis and golf as the most prevalent sports in China
• CTCC’s footprint which has accumulated around 50,000 kilometers has spread into East China, South China, South-West China and South-East China
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship 6
• Dominating in China, aspire to experiment with leading-edge technology
• Leading in China, aspire to adopt the international latest regulation
1.3 Sustainable Technology development
China Motorsports Flagship
China Touring Car Championship China Touring Car Championship 7
• Associate with Shanghai International Automobile City to host EVC Challenge
• Spread the theme of environment-friendly through CTCC
1.4 Sustainable vitality
Concentration on young generation
• CTCC always concentrates on Chinese young talents development
• In 2012, CTCC associated with China Karting Championship, and established the second tier car manufacturer team in CKC
China Motorsports Flagship
China Touring Car Championship China Touring Car Championship 8
1.5 Sport charm
• In 2011, WTCC launched the first time cooperation with CTCC, and staged together in Shanghai Tianma Circuit
• In 2012, WTCC and CTCC were hosted in Shanghai International Circuit.
China Motorsports Flagship
China Touring Car Championship China Touring Car Championship
1.6 Since 2004
The first round of China Circuit Champion was hosted in SIC
CCC changed the name to CTCC
China Motorsports Flagship
Yokohama became CTCC official tyresupplier
CTCC manufacturer committee established
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China Touring Car Championship China Touring Car Championship
Turbo Charge Group has been introduced into CTCC
CCTV-IMG and LSS achieved strategic cooperation on CTCC
Han Han, driving 1.6T POLO, won the champion
WTCC ad CTCC were hosted together in STC on 6th November
Ferrari Challenge Asia Pacifica, Audi R8 LMS, etc. has become CTCC support races
SinopecsLubricants Company became the title sponsor of CTCC
Kumho became the official tyre supplier of CTCC from 2013 to 2015 seasons
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.7 2013 Calendar
• 40 thrilling races in the whole year
The most significant circuit event in China
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.8 2013 CTCC Groups
• Super Production Group:
Comply with international regulations, and cars equipped
with 1.6T or 2.0L natural aspirated engine are eligible for the
race
• Changan Ford Team, SVW 333 Team, DF Yueda Kia Team, DF
Honda Team, G-Racing Team, ASR DA-Marco Team
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
• China Production Group:
Cars possessing 1.6L engine are eligible for the race. The
mission for this group is to establish a car entertainment
platform, approach to our lives, cultivate motorsports
atmosphere and grow with fans.
• Beijing Hyundai Team, Haima Family Team, GAC Toyota Yaris
Team, Saida RST Team, Star road Team
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
2004
2005
2006
2007
2008
2009
2010
2011
2012
778 Racing Team
Jiya Team
778 Racing Team
Changan Ford Racing Team
Hankook Tire Lufang Team
Changan Ford Racing Team
Changan Ford Racing Team
Changan Ford Racing Team 、SVW 333 Racing Team
Changan Ford Racing Team
SL air-condition Qushi Weihao Racing Team
Beijing Haijia -Ruisi Team
Dongfeng Nissan Qida Team
SVW 333 Racing Team
Dongfeng Nissan Jiya Team
DF Yueda Kia 778 Racing Team
Beiing Hyundai Racing Team
Haima Racing Team
Haima Racing Team
China production group Super production groupYears
1.9 Manufacturers champions
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.10 Driver champions
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.11 CTCC Car Manufacturers
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.12 Car Manufacturers Result
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
1.13 Honor Hall of Sponsors
China Motorsports Flagship
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China Touring Car Championship China Touring Car Championship
China Motorsports Flagship
Lubricants
Official
Official
Official
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China Touring Car Championship China Touring Car Championship
China Motorsports Flagship
Title sponsor
Sinopec-The Great Wall Lubricants
Official supply partner:
Official energy drink: Red Bull
Official tire supplier: Kumho tires
Official Hotel & Caterer supplier: Starwood
Official communications supplier: China Telecom
Official ECU supplier: MagnetiMarelli
Official electric vehicle partner: Shanghai International
Automobile City
Official Media partner
Official Television partner: CCTV-5
Official strategic Website partner: Tencent.com
Official strategic micro blog partner: Tencent weibo
Official Social Network Site partner:Renren
Official Online Video partner: Youku.com
The national print media partner: see CTCC’s official
website event report. 22
China Touring Car Championship China Touring Car Championship
• Manufacturers resort CTCC stage to target new
customers and award high-loyalty customers
China Motorsports Flagship
1.14 Manufacturers
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China Touring Car Championship China Touring Car Championship
• Resort CTCC national race stage, share
the social influence generated by
CTCC, the biggest domestic
motorsports event
China Motorsports Flagship
1.15 Support Races
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China Touring Car Championship China Touring Car Championship
• Audi R8 LMS Cup , Lamborghini Gallardo
SuperTrofeo , Porsche Carrera Cup Asia,
Maserati Trofeo MC2012 ,Scirocco R-
CUP ,POLO CUP , Formula Pilota China Series…
• CTCC’s support races cover all racing car
categories.
China Motorsports Flagship
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Major Socialized Stage2
China Touring Car Championship China Touring Car Championship
Significant Economic Effects created by CTCC
Over Ten Million Chinese Spectators
Powerful Media Publicity
2.1 1.4 Billion People’s Motorsports
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Major Socialized Stage
China Touring Car Championship China Touring Car Championship Sp
ectators
VIP
sStaff
2.2 2010 – 2012 Participants Growth Rate
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Major Socialized Stage
China Touring Car Championship China Touring Car Championship
2.3 Market Value
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Major Socialized Stage
China Touring Car Championship China Touring Car Championship
Launch annual strategic cooperation with the biggest national TV station -CCTV
Build associations with the most prevalent TV satellite stations
mins yearly TV broadcasting
mins delayed broadcasting per round
mins TV program per week
Average audience rate
TV watchers
mins yearly TV broadcasting
mins delayed broadcasting per round
mins TV program per week
Average audience rate
TV watchers
2.4 TV Broadcasting
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Major Socialized Stage
China Touring Car Championship China Touring Car Championship
2.5 Print-Media Publicity
• Selected automobile, fashion, and public domestic
print-media, and carry out annual cooperation
• Compatibility with local print-media publicity
• Explore report space for media from lower-tier cities
• High-quality and multi-angled race reports
Domestic media, local media, and media from lower-tier cities
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Major Socialized Stage
China Touring Car Championship China Touring Car Championship
• Whole-day webcasting:Renren, Tencent, and Youku
• Renren, Tecent ,Sina and CTCC App release CTCC
news at the same time
• Micro-Twitter updates race news during the event
• Associate with Portal websites and Automobile sites
Release race news real-timely
Total time of webcast
Click rate of webcast
mins
units
2.6 Internet
online media cooperation
Automobile sites
local forum
online video website
webcasting site
Portal Website
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Major Socialized Stage
Powerful Publicity Stage3
China Touring Car Championship China Touring Car Championship
• CTCC is established on Car Manufacturers and
Public Companies’ Participation
• Form positive motorsports economic cycle through
event participation, on-site activities, on-site watch,
VIPs meeting, Media Publicity and interaction with
consumers
3.1 Established Marketing Platform
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• CTCC provides multi-way of participations to
partners including brand promotion,
customers experience service and major
activities.
• Meanwhile, Partners’ brand images will be
extended to every corner of the world
through motorsports
3.2 Marketing Stage
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• Create the brand image through implanting
the concept of brand to spectators by
means of cars parade in the opening
ceremony, paddock activities, large-scale
advertising, and exhibition area.
3.3 Manufacturers’ PR activity
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• Guide partners to visit the circuit and watch the race
• Invite customers to experience unique speed and
passion from motorsports
• Encourage customers to accept the sporty association
created by brands’ participation in motorsports
3.4 Experience Motorsport Culture
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• Cultivate the concept of top VIPs
• Serve VIPs with exclusive hospitality and
create private space for VIPs
• Exclusive track time, VIPs hotlaps, drive
personal owned car on tracks, and join CTCC
racing club, experience racing cars.
3.5 VIPs experience
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• The customized major activities
combined with the features of the brand
can stimulate the awareness of the brand,
enhance influence of the brand and
explore more potential customers
3.6 Major Activities
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
3.7 Event Promotion
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
3.8 Title Sponsor: Sionpec Lubricants
• Organize racing car experience camp, and provide an
opportunity for consumers to get acquaintance with its
product performance through the vehicle of racing car
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
3.9 Official Energy Beverage: Redbull
• Show brand’s unique sporty energy accompanied with the
passion from race cars
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
3.10 Official Tyres Supplier:
• YOKOHAMA(2010-2012 seasons)
KUMHO (2013-2015 seasons)
• Products performance is proved by the track performance
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
3.11 Official Communication Supplier:
China Telecom
• On-site Sales, precisely target consumers
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Powerful Publicity Stage
China Touring Car Championship China Touring Car Championship
• CTCC complying with China economic features
succeeded to establish dynamic motorsports
economic system
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Powerful Publicity Stage
All-Win Cooperation4
China Touring Car Championship China Touring Car Championship
4.1 Future Development
• To be China best sport association
• China top 10 car manufacturers are all involved
in the CTCC, and more manufacturers are ready
to get involved
• CTCC succeeded to draw five big state-owned
enterprises being official sponsors
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All-Win Cooperation
China Touring Car Championship China Touring Car Championship
4.2 Expand event’s influence
• Stimulate the spectacularity of the race, cultivate domestic
fans, expand the motorsports ’culture influence
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All-Win Cooperation
China Touring Car Championship China Touring Car Championship
4.3 Motorsports industry ecosphere
Shanghai
Volkswagen
CA Ford
DF Honda
GAC-Toyota
Kumho
MM
……
CTCC
Entertainment Industry
Red Bull
China Telecom
BRM
ZINE
……
Concert
PR Activity
TV Program
Grid Girl
Pageant
……
Culture & Politics
Race cars parade
Shanghai
Government
participate in
WTCC
SUPER RACE
Friendly
Match……
Manufacturers
Commodity
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All-Win Cooperation
THANK YOU !
Drive 1.4 billion people to enjoy racing
Federation Of Automobile Sports Of PRC China Touring Car Championship