Wsi Reach Cast Presentation Pptx

Proud Sponsor of

we simplifythe Internet

For XYZ CompanyPresented by INSERT YOUR NAME Internet Marketing ConsultantINSERT YOUR CITY office

© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

WSI | We Simplify the Internet



You Have:

You Need: a fresh Web Presence & many ways to be found

Your Sites Local Directories Social Media Content Sites

a static website & one way to be found

More Quality Content Published in More Places = More Customers



Web Presence = More Shelf Space

Bus. A

Official Site

Bus. B

Company Site

Official Site

It’s your reputation so when people search “own” the page!



Local AdWorks Search + ReachCast = Total Coverage

• High position via paid search ads

• Immediate results for many keywords

• Optimized daily to increase ROI

• Organic search & map listings for a few keywords

• Results build over time via content marketing

• Good reputation helps improve conversion



Business creates quality content

Consumers comment, like, review & share

Consumers discover while searching, surfing & socializing

Content published & indexed across the web

Quality Content Powers Your Web Presence

Business listens and engages 1

2

3

4

5Housebreaking Your Dog

PUBLISH

Housebreaking Your Dog

Thanks for your comments. What’s worked for you?

Great advice!

I’m going to try this!

Me too!



Web Presence BenefitsMore Content. More Places. More Customers.

SearchDiscovery

Increase your discoverability in search

engines with fresh content & more pages

Reputation

Improve your reputation by monitoring the web and

engaging with consumers who are talking about you

SocialDiscovery

Increase your online word-of-mouth through quality

content that is shared across the social web

BusinessCreatesContent

ContentPublished &

Indexed

ConsumersDiscover

ConsumersComment &

Share

BusinessListens & Engages



What is Quality Content?

Content created by you

Content created by others

Sites & Blogs Directory listings Real-time updates Photos Videos

Offers Products Comments Thanks Replies

Thanks

$

Links Reviews Referrals Shares & Likes Comments

WoMSHARE

WWW



I need to run my business

repeat

Do you have the time & tools to do it all?

repeat

tools

fans

repeat

time

followers

tools

social marketing

research

repeat

passwords

reviews

SEO

analytics

repeat

time

repeat

reputation management

repeat

leads

LOAD YOUR CONTENT

POST NEW UPDATES

KEEP TRACK OF IT ALL

SEOrepeat

passwords repeat

SIGN-UP/CLAIM YOUR PAGES

MONITOR & RESPOND

CREATE CONTENT

directories



+

Introducing

Set up Create & Cast

Listen & Engage

Analyze & Report

WSI Consulting Services Web Presence Technology Platform




Listen & Engage

Analyze & Report

Conduct Web Presence strategy and objectives planning

Develop and optimize a customCast page in your brand style and link it to your website

Collect, upload and manage all your digital assets

Claim, setup and link all your pages and places across the Web

Create and link your Facebook, Twitter and YouTube pages

Update and sync your business info across 100+ local directories: Google Places, Yahoo Local, Bing & more

Set Up

Cast page

Social Media & Content Sites

Update directories

Digital assets




Listen & Engage

Analyze & Report

Custom posts & articles

Create & Cast Content

Research & write custom posts on your Cast page including: video updates, tips, offers, product features, testimonials, events & more

Optimize posts for search and social discovery with keywords, links & tags

Cast posts to Facebook, Twitter & YouTube

Socially bookmark articles & posts on key sites to improve search rank

Write custom articles and submit them to 100s of other sites to build inbound links to your Cast page

Cast to social pages

Bookmark




Listen & Engage

Analyze & Report

Listen & Engage

Radar

Monitor

Respond

Engage

Setup, tune & monitor radar to listen across the web for mentions & reviews of your business, products & competitors

Build your base of fans and followers by responding and engaging with people who are talking about you online

Build your reputation by monitoring for positive reviews then Casting them across all your pages

Provide strategies and tactical programs to drive more positive reviews

Monitor for negative reviews/mentions and propose strategies to respond

Web Presence Pro




Listen & Engage

Analyze & Report

Analyze & Report

Reports Conduct monthly review of results and

provide recommendations for content & engagement

Review and update business info across local directories and sites

Review detailed reports including:

• Cast page visitors & traffic

• Traffic sources and links

• Top rated content

• Social fans and followers

• Mentions and reviews

• Social shares

• Customer contactsWeb Presence Pro



24/7 Access to Reports on ReachCentral



Content & Engagement Drives Results

We’re building an asset that grows in value over time.

More Content. More Places. More Customers.

SERPreports

Cast pagereports

Engagementreports

Traffi

c &

Engagem

ent

Social Discovery & SharingSearch Discovery

Setup

MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 & BEYOND



Custom designed & optimized Cast page indexed by search engines

Full library of all your digital assets (logos, pictures, videos, coupons, testimonials, products, etc.)

Many pages of custom content (posts, articles, video, etc.) indexed by search engines

Facebook, Twitter and YouTube pages plus lots of Fans & Followers who want to hear from you

Improved search engine rank for your website

ReachCast is Your Business Asset

More Customers

You own it all!

Professionally developed &managed Web Presence



More Content.More Places.More Customers.



Supplemental

What We Do:• Complete Set up Services….

• Build Your Cast page in your brand’s style and link it to your original website.

• Claim, setup, and link all your pages and places across the Web; including Google Places, Yahoo, Bing, YP.com and over 100 online directories

• Create (Integrate), and Link your Facebook, Twitter, and Youtube accounts.

• Setup, tune & monitor radar to listen across the web for mentions & reviews of your business, products & competitors.

• Perform Monthly Services….

• Research & write custom posts for your Cast page including: video updates, tips, offers, product features, testimonials, events & more

• Optimize posts for search and social discovery with keywords, links & tags

• Write custom articles and submit them to 100s of other sites to build inbound links to your Cast page



Brooks Stone: 1 Cast per month

• No website

• No online marketing

• No voice

• No reach

September 2009• 4289 unique visits

• #1 Google result for ”Connecticut Stonemason”

• #1 Bing result for ”bluestone paths ct”

• #1 Yahoo! result for ”ct shoreline stonework”

June 2010

I’ve gotten more projects in the first half of 2010 than all of 2009“ “

- Josh Brooks, Owner



Four Firkins: 1 Cast per day

• Static website

• Infrequent updates

• 700+ Facebook fans

• 250+ Twitter followers

August 2009• 120+ Visits/Day

• 66 Clicks on Twitter from 1 Cast

• 50,000+ visits in 9 months

• 2,326 Facebook fans (330% Increase)

• 1,113 Twitter followers (440% Increase)

• Engagement on every Cast

June 2010

50% of my store traffic comes in as a direct result of my daily cast“ “

- Jason Alvey, Owner



Cast page: Content & Conversation Hub

Search Engines

SocialSites

Directories

Blogs

Your Website

Your Cast page

1. Fresh onsite content drives search & social discovery

2. Offsite content drives links for increased search ranking

3. Cast page drives traffic & search rank to your site

4. Fresh content stream is embedded on your site*

13

4

2ArticleSites

&

*Ask how to embed your WSI ReachCast content into your website



A Cast page is:

• A hub for your real-time updates and offers that are sync’d to social pages

• A traffic source & “link juice” for your website

• Embeddable into your website*

• Optimized for discovery onsearch engines

• Optimized for display on mobile/smart phones

• Measurable with tracking of all customer contacts

Website

Cast page

Embeddable on your site




Featured offer and links to additional offers.

Multiple ways to follow you

Links to your other places on the web

Entire page optimized for search (structure, links, tags, etc.)

Contact info (phone, map and form) make it easy to reach you

Customizable to fit your brand with logo unique background, colors and description

Custom URL can be subdomain of your site or standalone

Each post enabled for easy one-click sharing to social networks

Customizable sections for products, services, events, photos and offers

Steady stream of fresh, engaging content encourages conversations with consumers

Each post pushed to Google index in real-time




+ Quality Content

More Customers=



Wsi Reach Cast Presentation Pptx

Documents

rights reserved rl3c

search content

social web

cast content research

fresh web presence

cast engagereport wsi

web update directories

social pages cast posts