Writing Content for Usability

WRITING CONTENTFOR USABILITY

Another UIE seminar you will love.Steph Hay ---> @steph_hay

YOU KICK ASSYOU WANT TO CONVEY TO USERS THAT

http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/

FocusCredibilityConsistency

3 ELEMENTS OF COMPELLING CONTENT

FOCUSIN WHICH AREAS CAN

BE DEMONSTRATED?

AudienceMediumNetwork

FOCUSED CONTENT CONSIDERS...

CREDIBILITYIN WHICH WAYS CAN

BE CONVEYED?

MeaningfulHelpfulResults-OrientedConfident

CREDIBLE CONTENT IS...

CONSISTENCYIN WHICH AREAS CAN

BEST BE ACHIEVED?

StructureVoiceStyle

CONTENT IS CONSISTENT IN ITS...

HOW YOU CAN DO IT NOW

USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.