WORLD TRADE GROUP. LLP. WORLD TRADE GROUP, LLP and Glenn Rasmussen Fogarty & Hooker, P.A. DOING BUSINESS IN CHINA Present
Dec 27, 2015
WORLD TRADE GROUP. LLP.
WORLD TRADE GROUP, LLPand
Glenn Rasmussen Fogarty & Hooker, P.A.
DOING BUSINESS IN
CHINA
Present
WORLD TRADE GROUP. LLP.
China Market Opportunities
Why China??World’s fastest growing economy and market
Why Now ??
From WTO to the Olympics and
World Expo -- A onetime window
Country & People
WORLD TRADE GROUP. LLP.
China at a Glance
Slightly smaller than the US
1.3 billion people
Population growth rate of 0.9%
23 provinces / 6 special administrative regions / 5 state-governed municipalities
Counties / Cities / Villages
WORLD TRADE GROUP. LLP.
Recent History
1949 - Formation of PRC
1968 -- cultural revolution
1972 -- Nixon’s visit
1978 -- Opening of China
1912 - Qing Dynasty replaced by republic
1992 -- Deng Xiaoping’s reforms
2002 -- WTO
WORLD TRADE GROUP. LLP.
WORLD TRADE GROUP, LLP.
WORLD TRADE GROUP. LLP.WORLD TRADE GROUP, LLP
Rogers Towers Bailey Jones & Gay
WORLD TRADE GROUP. LLP.
WORLD TRADE GROUP, LLP.
WORLD TRADE GROUP. LLP.
WORLD TRADE GROUP, LLP.
WORLD TRADE GROUP. LLP.
Chinese People
Life expectancy – 71 yrs
Infant mortality – 32/1000
Literacy rate – 85%
Education Requirement – 9 yrs min.
Ethnic groups – many … 92% Han
Language – 7 major dialects / Mandarin is official Pinyin used since 1979
Suffrage – 18 yrs. Old
WORLD TRADE GROUP. LLP.
Chinese Government
Executive
President / V.P. / State Council / Premier
29 Ministries
Legislative
National Peoples Congress
Judicial
Supreme Peoples Court
60 million communist party members
WORLD TRADE GROUP. LLP.
China’s Natural Resources
Coal
Iron ore
Crude oil
Mercury / tin / tungsten / aluminum / lead / zinc / uranium / manganese / antimony / etc.
World's largest hydropower potential
Economic Overview
WORLD TRADE GROUP. LLP.
-5
0
5
10
15
20
25
Annual G
row
th R
ate
s
GDP
CPI
Urban Income
Rural Income
China Economic Growth
WORLD TRADE GROUP. LLP.
Asia-Pacific Economic Growth
-4
-2
0
2
4
6
8
10
12
Annual G
DP
Gro
wth
1999200020012002
WORLD TRADE GROUP. LLP.
-10123456789
China Aisa-Pacific w/o
China
US World
An
nu
al G
DP
Gro
wth
(%
) 1999
2000
2001
2002
Comparative GDP Growth( 3.9% of global GDP / 15% of global growth )
WORLD TRADE GROUP. LLP.
Year 2000 Comparative Data
China India Germany Japan US
GDP
$1099 bil
GDP
$ 469 bil
GDP
$1877 bil
GDP
$4753 bil
GDP
$9963 bil
GDP pp
$ 870
GDP pp
$ 468
GDP pp
$ 22,845
GDP pp
$ 37,558
GDP pp
$ 35,352
Ext. Debt
145 bil
Ext. Debt
96 bil
Ext. Debt
0
Ext. Debt
0
Ext. Debt
0
WORLD TRADE GROUP. LLP.
Economic Growth
Policies driving growth: Adoption of “socialist market economy” Emergence of private sector “mixed
ownership” Overhaul of SOE’s Emphasis on export trading Foreign investment zones
WORLD TRADE GROUP. LLP.
Economic Growth
Market sectors driving growth Manufacturing – 35% of GDP Exports – 26% of GDP Infrastructure expansion Foreign investment Domestic consumption Capital Markets
WORLD TRADE GROUP. LLP.
Government Initiatives and Projects
SOE overhaul and privatization
Financial services Banking overhaul Insurance services Asset management Investment services
WORLD TRADE GROUP. LLP.
Government Initiatives and Projects
Agricultural modernization
Home ownership
Technology development
Developing Western provinces
Infrastructure projects (incl. new cities)
Environmental clean up
2008 Olympics
2010 World Expo
China Foreign Trade
WORLD TRADE GROUP. LLP.
Table 1: China's Trade with the World ($ billion)
1996 1997 1998 1999 2000 2001
Exports 151 182 183 194 249
Imports 138 142 140 165 225
Total 289 325 324 360 474
2001266
243
509
2002
550
WORLD TRADE GROUP. LLP.
Table 5: China's Trade with the United States ($ billion)
1996 1997 1998 1999 2000 2001
US Exports 12.0 12.8 14.3 13.1 16.3
US Imports 51.5 62.5 71.2 81.8 100.1
Total 63.5 75.3 85.4 94.9 116.4
2002
19.1
102.2
121.3
WORLD TRADE GROUP. LLP.
Major Exports - 2001
Apparel, clothing & footwear
Machinery, parts & transportation equip.
Textiles & yarn
Chemical industrial products
Furniture, housewares, toys, handicrafts
Food stuffs
Electrical equipment & parts
WORLD TRADE GROUP. LLP.
Major Imports - 2001
Electrical equipment & parts
Machinery, parts & transportation equip.
Crude oil and fuels
Plastics and plastic articles
WORLD TRADE GROUP. LLP.
China’s Leading Markets
US
HK
JAPAN
EU
OTHER
WORLD TRADE GROUP. LLP.
US
TAIWAN
JAPAN
EU
OTHER
China’s Major Suppliers
WORLD TRADE GROUP, LLP.
WORLD TRADE GROUP. LLP.
New Milestones -- 2002
8% GDP growth – largest globally
#1 in foreign investment - $52 billion
24% increase in domestic investment
#1 in cell phone users – 200 million
#2 in Internet users – 59 million
2010 World Trade Fair
Foreign investment in stock markets
WORLD TRADE GROUP. LLP.
WTO -- What and Why
180+ member nations
Purposes: Establish agreements on tariffs, duties, quotas Prevent trade abuses Promote certainty and transparency in trade
and investment Resolution of trade disputes Assist developing nations Promote world peace through trade
WORLD TRADE GROUP. LLP.
WTO and China
Major changes during next 2-5 years
Legal changes now
Challenges
WORLD TRADE GROUP. LLP.
Major WTO – Related Changes for China
Tariffs
Quotas and other non-tariff barriers
Anti-dumping / overproduction
Enhanced IP protection and enforcement
Transparency rules and systems
Accelerated Clean up of banking and securities markets
“Looking glass” effect
Opening up service industries
WORLD TRADE GROUP. LLP.
Services Opening up with WTO
Sales and distribution
3rd party Logistics
Telecom
Banking and finance
Insurance
Construction and development
Project consulting
Engineering
Architecture
Environmental
Legal services
Education / training
Travel services
Employment agencies
Franchising
WORLD TRADE GROUP. LLP.
Chinese Legal Changes
Over 200 new or changed laws Joint ventures and wholly-owned subsidiaries Patent, trademark and copyright laws Foreign investment Import / export, distribution, franchising Stock markets
Thousands of implementing regulations
Training of attorneys and judges
WORLD TRADE GROUP. LLP.
Challenges for China
Local resistance to WTO changes
Industry confusion as to WTO requirements
Transition -- economic impact
Enforcement Open markets Anti-dumping
Legal system overload
WORLD TRADE GROUP. LLP.
Impact on Regional Neighbors
Migration of manufacturing
Greater competition for exports
Greater competition for foreign investment
Overproduction and lower prices
BUT…More investment regionally
Lower consumer prices regionally
Gradual redistribution of resources
WORLD TRADE GROUP. LLP.
2001 Sales of Electronic Exports
25
-8.8
-12.4
-20
-10
0
10
20
30
China
South
Kor
ea
Taiwan
Example – Electronic Exports
WORLD TRADE GROUP, LLP.
WORLD TRADE GROUP. LLP.
Impact on Other Developing Countries
Competition in manufacturing
Competition for foreign investment
Pressure on wages and prices
Low-priced imports
WORLD TRADE GROUP. LLP.
Manufacturing Wages: China vs. Latin America (USD)
780
1802
2658
3738
7338
7607
0 2000 4000 6000 8000
China
Guatemala
Honduras
Uruguay
Argentina
Mexico
WORLD TRADE GROUP. LLP.
Impact on US
Access to China markets Sale of US Goods Sale of Services
More open access to investment in China
Greater transparency of Chinese businesses
Increased IP protection
WORLD TRADE GROUP. LLP.
01020304050607080
Ta
riff
Ra
tes Prior Rate
WTO Rate
WTO Industry Tariff Reductions
WORLD TRADE GROUP. LLP.
0102030405060708090
Tar
iff
Rat
es Prior Rate
WTO Rate
WTO Industry Tariff Reductions
WORLD TRADE GROUP. LLP.
0
10
20
30
40
50
60
Tari
ff R
ate
s
Prior RateWTO rate
WTO Agriculture Tariff Reductions
WORLD TRADE GROUP. LLP.
010203040506070
Tari
ff R
ate
s
Prior RateWTO rate
WTO Agriculture Tariff Reductions
WORLD TRADE GROUP. LLP.
02468
101214
Perc
en
tag
e o
f F
la. E
xp
ort
s
Florida Trading Partners (yr.2000 exports)
WORLD TRADE GROUP. LLP.
0
2
4
6
8
10
12
Perc
en
tag
e G
row
th Annual GDP Growth 1990-2000
Annual GDP Growth 2000-2010
Florida Trading Partners: GDP Growth
Your China Operations
WORLD TRADE GROUP. LLP.
WHO -- Foreign Corporate Expansions in China
Walmart
Kfc / Pizza Hut
Heinz / P&G
MacDonalds
Office 1 Superstore
Home Depot
Honda / Mitsubishi / VW / GM
Intel
Microsoft
Computer Associates
DuPont
Rockwell
Toshiba
Embraer Aviation
World Trade Group
WORLD TRADE GROUP. LLP.
WHERE - China’s Big 3 Trading Centers
Beijing / Tianjin
Shanghai / Jiangsu /ZhejiangGuangdong / Shenzhen
Other
Rogers Towers Bailey Jones & Gay
WORLD TRADE GROUP. LLP.
China’s Labor Supply
1998 1999 2000 2001
Labor costUSD / hour
0.41 0.42 0.44 0.44
Recorded Unemployment*
3.10 5.50 7.0 6.0
????
* Does not include 150 mil. Underemployed in rural areas
WORLD TRADE GROUP. LLP.
China’s Work Force Allocation(percentage of work force)
0
10
20
30
40
50
60
Industry and commerce
agriculture and forestry
other
WORLD TRADE GROUP. LLP.
Labor Over-Supply
At current GDP growth rate:
8 million new jobs / yr
Current annual rate of new workers:
12 million / yr.
WORLD TRADE GROUP. LLP.
Conducting Market Analysis
Government info – MOFTEC and NBSUS Dept. Commerce - FCSUS Dept. of State – background notesPrivate consultants Analytical studies Surveys and Questionnaires Investigation & Intelligence Sampling & Taste Tests
WORLD TRADE GROUP. LLP.
Choosing an Entity Structure
JV WOFE Repres. Ofc.
OEM Agent
Manufacturing x x xIn-country sales & distribution
x x x x
Export x x x xR&D x x xProf. Svc. x x x
WORLD TRADE GROUP. LLP.
Choosing Your OEM
Quality introductions
References (western and Chinese)
Due diligence:
customers / competitors / vendors
government / chamber of commerce
Site visit
Familiarity with Western practices
WORLD TRADE GROUP. LLP.
Distributing Imported Products
Licensed Import – Export Companies
WOFE
Joint Ventures
3rd - Party Distribution
WORLD TRADE GROUP. LLP.
Distributing Domestic Products
Agents
Joint Venture
WOFE
3rd - Party Distributors
WORLD TRADE GROUP. LLP.
Due Diligence in China
OBSTACLES:
Little or no transparency
Poor record-keeping / Actg. practices
Short operating histories
Little government oversight
SOLUTIONS:
Private consultants
Friends
WORLD TRADE GROUP. LLP.
Quality Control
Who ? Manufacturer Local company employee / representative 3rd party QC service
Production samples
Payment terms
Replacement guaranty
WORLD TRADE GROUP. LLP.
Protecting Your Stuff
Legal Means
Patent & trademark registration
Licensing agreements
Confidentiality agreements
Practical Means
Selective technologies
Control staff / compartmentalize
WORLD TRADE GROUP. LLP.
Taxes in China
33 % tax on profitsBUT SEZ’s = 15 %
Open Coastal cities = 25%Inland areas = tax preferences 3-5 yr. Forgiveness for FIE
17 % VATBUT Special treatment for exported
items
WORLD TRADE GROUP. LLP.
Logistics Issues in China
International transport
Inland transport
Aggregation and warehousing
Cold-chain storage
Supply-chain management
IT solutions
Customs issues
WORLD TRADE GROUP. LLP.
Investing in Chinese Companies
Typical investment sectors: Manufacturing, real estate, power industry, trade
Some new areas opening up under WTO Banking , Asset Management, Financial Services Media distribution (content -??) Telecom
Advice: JUST DON’T !!
WORLD TRADE GROUP. LLP.
Legal Representation in China
Domestic law firms
Foreign law firms
Law firm networks and affiliates
Advice: Deal with who you know !!
WORLD TRADE GROUP. LLP.
Cultural Issues
Hosting and Protocol
Demeanor and Cordiality
Meals
Hotels
National pride / Local bias
Language differences
WORLD TRADE GROUP. LLP.
Miscellaneous Issues
Who am I really dealing with ?
Referrals to “Friends”
Who is in charge ?
Public corruption
Language translation / documentation
“Contract” = a living document
WORLD TRADE GROUP. LLP.
WORLD TRADE GROUP, LLPand
Glenn Rasmussen Fogarty & Hooker, P.A.
DOING BUSINESS IN
CHINA
Present