World Market Digital Strategy

Digital Strategy

“We bring the beauty and excitement of global bazaars to

you”

“Discovering extraordinary finds from all over the

world and making them accessible to

all”

TARGET AUDIENCE- Value ease of installation and low prices- More interested in style then in quality of product - Marketing towards them will focus on a fuss-free home makeover on a budget.

- Value affordability and quality- Looking to build a home together - Marketing materials towards them will

focus on customizability and ease of installation

- Interested in style and remaking the look of their home

- Marketing materials towards them will focus on large selection and unique pieces

“Where did you get that?”

$25 off your purchase of $100 or more in-store! Show your cashier that you follow @worldmarket

Retweet for a chance to win a free bottle of wine every month for a YEAR! Must be following @worldmarket

Tweet us a picture of your favorite World Market home purchase! Best 5 will win $50 gift card

Consumer Engagement

!

World Market

Summer deals are here! 15% OFF Outdoor and FREE Shipping!

World Market | 10% Off Lighting www.worldmarket.com

Google AdWords Facebook Sidebar

Keywords: Unique, Authentic, Affordable

15% OFF SPRING TABLE ACCESSORIES!

Freshen up your table for spring! Like this photo and show your cashier to receive 15% off table accessories! #spring #worldmarket #table #dining

- Increase consumer engagement

- Link online content to in store sales

- Encourage new followers

Digital Marketing Budget$5 Million for year-long campaign

Key Performance Indicators