Workshop: the mobile web and the future of your council's website #BPCW11

The Mobile WebAnd the future of your Council’s website

The mobile web is a critical new channel - an evolution of the traditional and social web.

What is an App?

An interface specific to your content

Content and tasks have not changed - but the emphasis is on tasks with mobile.

Content has to be brief. An opportunity to cut to the chase.

You can’t just load your full site on a mobile device.

Give users the option

Turn your tasks into apps and deliver them on the web.

A web only app:

A microtasking interface for your website

Pro’s Con’sMore device features Limited offline storage

100% offline use Requires 3GGreater local storage ATM limited device access

Rapid development No revenue from AppStoreLives on web server

No stores!!!

Web apps are HTML :)

A native app:Compiled code native to

the device using a development environment

Native apps have their place too.

Pro’s Con’sMore device features Need to download it

100% offline use Version managementGreater local storage Support

Can be sold! Changes are slowDevice specific

iOS, Blackberry, AndroidSteep learning curveNeed to use a store

Native apps have their place too.

“Any sufficiently advanced technology is indistinguishable from magic”.

Arthur C. Clarke, "Profiles of The Future"

JQuery mobile - not magic, but it is cool.

Just like building a website.

No budget?

Discussion:Top Mobile Tasks

Have you seen this?www.weejot.com

Christina Fowler“Designing for your mobile users"

Session at 4.15pm