Workshop Session: Social Media Online Identity, By: Mr.Kareem Samara

Social Media Online

Identity@KareemSamara

Professional Wrestling is FAKE

Learning How to see is essential

It’s not about Social Media

It’s about you

What is your product?

The Product is You

Value Proposition

Hedgehog Concept

Why Online?

What is your Story?

Who is your Persona?

Diffusion of innovation

What’s Missing?

it’s not the same situation

18

How to win now?

The Traditional Mental Model of Marketing (B2C)

19

First Moment of

Truth

Second Moment of

Truth

Stimulus

At shelfIn-store

Experience

The New Mental Model of Marketing

20

First Moment of

Truth

Second Moment of

Truth

Stimulus

Pre-shopping | In-store | In-home

At shelfIn-store

Experience

It’s your first step

Thanks@KareemSamara

[email protected]/SBKits