ui-patterns.com - [email protected] - @uipatternscom Anders Toxboe Workshop methods How to use the Persuasive Pattern cards
ui-patterns.com - [email protected] - @uipatternscomAnders Toxboe
Workshop methodsHow to use the Persuasive Pattern cards
Workshop tipsHow to use the cards
Workshop tips
A good start
Identify yourself Identify your intent Identify what you are looking for
Workshop tips
A good attitude
Non judgemental Relaxed Enjoyable
The right atmosphere
Workshop tips
A good approachLearn Analyze the information you’ve collected to identify patterns and insights.
Look Observe people to discover what they do rather than what they say they do.
Ask Enlist people’s participation to elicit information relevant to your project.
Try Create simulations to help empathize with people and to evaluate proposed designs.
Workshop tips
A good facilitationRemind Remind workshop participants of various approaches.
Focus Pull participants back into focus once straying away becomes unproductive.
Suggest Suggest and explain ways to apply principles throughout all stages of a project.
Restrain Restrain yourself from being too dominant. Only interfere when it’s absolutely needed.
Workshop tips
A good facilitationUse constraints Constrain thinking to generate volume in ideas.
New territory Use analogous situations to take you to new territory.
“Yes and…” Defer judgement and build on each other.
Selection criteria Define selection criteria up to choose the ideas you will take forward.
Workshop tips
The Medici effect"When you bring together diverse teams and perspectives, you have the ability to create an exponential increase in ideas"
- Frans Johansson
Source: The Medici Effect, Frans Johansson, 2006
How to use the cardsWorkshop goals
Concept
Sections
Components
Define what level you want to brainstorm on
Best solution is missed
Refinement Exploration
Refine from here
Many alternate solutions explored
X
X
X
X
X
X
X
Current solution
Local maxima
Local maxima & better design
Design Optimization What works best in the current model?
Design Innovation What is the best possible model?
How to use the cards
The best goals… … works for both innovation and optimization
Too narrowly defined goals Will force optimization and make innovation harder
Too broadly defined goals Will make refinement harder - any solution will do
Common design goalsAcquisition How much does it cost to acquire a new user?
Conversion Where in your flow do your users fall off as they move through a funnel
Prevention Do you want to prevent users from deactivating their account?
Activation Do you want to keep your users on your site?
How to use the cards
How to use the cardsWorkshop recipes
Recipe 1: What if…
Starting point: I’m stuck, I need to come up with a concept for my project
1. Pick random card from deck 2. Start dreaming up new features
along the card’s pattern 3. Repeat…
Force thinking
outside the box
Recipe 2: I need my users to…
Starting point: I know what I want users to do, but not how to achieve it.
1. Define outcome 2. Explore patterns to find out how outcome can be achieved
Explore behavioral goals
PATTERNHow can I use
Explore behavioral goals
to achieve GOAL
Recipe 3: Are there any other ways to…
Starting point: I’ve got an existing working solution, but have hit a dead end.
1. Define outcome 2. Remove already used patterns from deck OPTIONAL 3. Explore alternative patterns as to how outcome can be
achieved
Explore alternate solutions
Explore alternate solutions
If our existing solution is a circle,
then what if we made it a square instead?
Or what about a triangle?
Recipe 4: Force connections
Starting point: I need to innovate to a new solution
1. Define outcome 2. Pick a seemingly unrelated card 3. Force brainstorming your problem with the pattern
Forcing connections between unrelated things will force new perspectives, which might not be related to the card you drew.
Explore alternate solutions
Force thinking
outside the box
Recipe 5: Reversing the problem
Starting point: I need to innovate to a new solution rather than optimize
1. Reverse the problem“What if we were to make people spam?”
2. Explore patterns to find out how outcome can be achieved
Exploring the reverse problem can lead to new perspectives that helps you redefine your problem space.
Redefine problem space
Recipe 6: Switch it up
Starting point: Multiple teams in same workshop. One team has already gone through the whole deck and are out of ideas.
1. Define outcome 2. Explore patterns to find out how outcome can be achieved 3. Present solutions to other team 4. Switch solutions and brainstorm on to build on those ideas.
Build on each other’s ideas
TroubleshootingWhat do to when it goes wrong
Participants can’t keep focus1. Free their mind. Ask participants to have a notepad and a pen
at their hand and write everything down that isn’t related to what they are to solve.
2. Smaller teams. Divide people into smaller teams to encourage participation and accountability.
Troubleshooting
Ideas are not implementable1. Focus on how instead of what. Don't stop at meaningless
what statements like "easiest to use" or "simple". How are you going to do that? Once you have closed down on what, then work focused on how to actually create delightful experiences.
Troubleshooting
ui-patterns.com - [email protected] - @uipatternscomAnders Toxboe
Pre-order the cards at cards.ui-patterns.com