Mobile Life Coach Project General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market 1 AYDIN BUYUKYILMAZ
Mobile Life Coach Project
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market
1
AYDIN BUYUKYILMAZ
An apple a day used to keep the doctor away. But today, many Americans need much more than a daily serving of fruit to earn a clean bill of health. Physical activity is a key component of overall well-being and can be increased through low or no cost lifestyle changes, such as joining a health club. Your health club has the potential to be a critical resource for getting deconditioned, sick, and inactive individuals healthy. The key to becoming a resource is developing successful relationships with the doctors in your area, so that they confidently refer patients to your club or fitness professionals. Doctors have significant power to influence the behavior of their patients; when they say, “exercise,” patients get moving. This toolkit will provide you with the knowledge, insights and resources you can use to develop positive relationships with physicians in your community, and medical wellness programs that will get a doctor’s stamp of approval. In the beginning sections, you will learn how to open the conversation and establish a line of communication between you and a local physician. You will learn what doctors are looking for, and what to say when making the case that they should refer patients to your club. Then, you will learn what makes a health club medical wellness program successful and attractive to both medical health professionals and consumers. Tips on how to track and report client/patient results, report templates and FAQ materials are included. Throughout the toolkit, you will learn from the experiences of several of the health and fitness industry’s medical- wellness pioneers. As the club operators featured in this toolkit have discovered, helping people get healthy is what will reduce medical costs, drive business productivity and most importantly, help people regain control of their lives.
Quantified Self
Mobile Life Coach
2
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
When it comes to obesity, physical inactivity, and chronic disease there is an abundance of statistics demonstrating the breadth of the health and economic aspects of these problems. However, many of these numbers are either over-used or too large to understand. For example, recent data suggests that obesity results in $152 billion in direct medical costs, or that the total estimated cost of diabetes was $245 billion as of 2012. These are large, wowing numbers, but they don’t break down the problem – or the benefits of a solution – to the individual patient. These talking points were created using a variety of health care and industry data and designed to provide some evidence of how exercising regularly at a health club or individually will ultimately benefit patients economically. However, concrete data on the health and economic benefits of exercising in health clubs or gather from individually is currently scarce, which makes tracking and documenting your members’ progress and outcomes important.
Talking Point
Mobile Life Coach
3
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Diabetes, Obesity, HR Deaseas, Healthy Aging
4
2012 Diabetes 2012
Obeity
HR
$ 152 B
Healthy Aging half of Obesity
like Diabetes
When it comes to obesity, physical inactivity, and chronic disease there is an abundance of statistics demonstrating the breadth of the health and economic aspects of these problems. However, many of these numbers are either over-used or too large to understand. For example, recent data suggests that obesity results in $152 billion in direct medical costs, or that the total estimated cost of diabetes was $245 billion as of 2012. These are large, wowing numbers, but they don’t break down the problem – or the benefits of a solution – to the individual patient. These talking points were created using a variety of health care and industry data and designed to provide some evidence of how exercising regularly at a health club or individually will ultimately benefit patients economically. However, concrete data on the health and economic benefits of exercising in health clubs or individually is currently scarce, which makes tracking and documenting your members’ progress and outcomes important.
$ 245 B
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Exercise can save patients money
5
2012 Diabetes 2012
Obeity
HR
$ 152 B
Healty Aging half of Obesity
like Diabetes
• The average cost of non-insulin prescription diabetes medication is $1,423 per year. If a patient eliminated his or her need for prescription medications like Metformin through diet and exercise, he or she would save enough money. - IHRSA 2013 Health Club Consumer Report and the American Diabetes Association report “Economic Costs of Diabetes In the U.S. in 2012.”
• Depending on the drug and dose required, a lower risk patient who needs statin drugs to lower his or her cholesterol and reduce his or her risk of heart disease can spend $12 - $153 on these drugs per month. The cost for higher risk patients can be $63 - $163 per month. There are currently health clubs that cost as little as $10 - $20 per month, and patients who use diet and exercise with the support of a health club or individually to reduce or eliminate their need for statins will see their club membership pay for itself over time. - Consumer Reports Health: Best Buy Drugs: Evaluating statin drugs to treat: High Cholesterol and Heart Disease.
$ 245 B
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Tracking Progress
6
Weight Loss Program ๏Weight ๏Body Mass Index (BMI) ๏Body fat percentage
Weight Loss Program Diabetes Program Active AgingHeart Disase Program
Diabetes Program ๏Body Mass Index (BMI) ๏Waist circumference
Heart Disease Program ๏Cardiorespiratory fitness ๏Waist to circumference ratio ๏Blood preaure (if able)
Active Aging ๏Body fat percentage ๏Cardiorespiratory fitness ๏Mobility, Strength, Pain
Key Information
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
7
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Global Digital SnapshotTOTAL POPULATION
7.395 BILLION
8
%79
%21
%49 %51%54%46
%69
%31
INTERNET USERS
3.419 BILLIONACTIVE SOCIAL MEDIA USERS
2.307 BILLIONUNIQUE MOBILE USERS
3.790 BILLIONACTIVE MOBILE SOCIAL USERS
3.790 BILLION
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Health App Development Industry
9
0
7,5
15
22,5
30
2014 2015 2015 2016 2017
Figures published in a paper on the mHealth app development industry estimate there are now 100,000 apps dedicated to mobile health available for Android and iOS, a figure which has doubled over the last two years. The report shows the global health and fitness mobile app market is worth about $4 billion at the moment, but this could increase to $26 billion by 2017. Google’s data indicates the rise has already begun.
Read more: http://www.digitaltrends.com/mobile/google-play-store-2014-most-downloaded-apps/#ixzz44XZqyvVS
2014 is the year of Health and Fitness Apps, says GOOGLE
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Health insurance companies are helping to drive this growth.New York-based Oscar, a new health insurance company focused on using technology to communicate
with customers, announced in February that it would be giving all of its patrons Misfit fitness trackers. Users will receive $1 each time they hit their daily goal for steps taken – up to an annual total of $240 – distributed
each month in an Amazon gift card. And consumers have been responsive.
“Twenty dollars a month? That’s awesome – that’s motivation for me,” said Heath Brockwell, an apprentice barber from New York City, one of the first recipients of a Misfit from Oscar.
Health insurance Companies
Mobile Life Coach
10
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Tracking Progress
Our App (Worfact)
11
Weight Loss Program ๏Weight ๏Body Mass Index (BMI) ๏Body fat percentage
Diabetes Program ๏ Body Mass Index (BMI) ๏ Waist circumference
Heart Disease Program ๏ Cardiorespiratory fitness ๏ Waist to circumference ratio ๏ Blood preaure (if able)
Active Aging ๏Body fat percentage ๏Cardiorespiratory fitness ๏Mobility, Strength, Pain
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Workout Management
Performance based
Our App (Worfact)
12
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Measurement Metrics
Proposal Metrics to reach the ideal
Our App (Worfact)
13
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Time Planning
for
Workout
Our App (Worfact)
14
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Completion Analysis
for
Workout
Our App (Worfact)
15
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Touchable muscle selection
for
Exercises
When you touch the any muscle you see the relational exercises and you
can create a workout block.
Our App (Worfact)
16
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Infrastructure of Worfact
17
Centralizing health data Gather Health Data
from Client
from everywhereGather health data by
gamification
App is Multilanguage
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Market Overview
18
FITNESS EQUIPMANT MANUFACTURERS
PROFESSIONAL TEAMS
PHISCAL TERAPHY CENTERS
SPECIAL FITNESS CENTERS
18-65 AGE
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue
Insurance CompanyGovernment
19
Club Name Returning Member per Year
Total Member
Mac (4) 6000 20000
Base Club 1500 4000
Sportif 1500 5500
Neo 1500 3500
Joya 1500 5000
Renewa 1500 6000
Vamos 1500 4000
Pelops 1000 3000
Most 1500 4000
United 1250 3500
Versus 1500 4000
Ankyra 1500 4000
Toplam 22500 66500
Other Clubs 14625 23275
37.125
New Member per year
89.775
Total Member
Market Overview of ANKARA Prospect Price for Worfact per Mobile Users
$ 13.00
$ 13.00 * 89.775 = $1.167.075
$ 13.00 * 37.125 = $482.625
* Total Market for ANKARA
* Prospect Annual Revenue for ANKARA
General Info Talking Point Description Saves Tracking Progress Usage Growth Worfact Infrastructure Market Revenue