WORDPRESS & BLOGGING ANSON ZONG-LISCUM JOHN PHERSON CALEB ANTHONY
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WORDPRESS & BLOGGING
ANSON ZONG-LISCUM JOHN PHERSON
CALEB ANTHONY
Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
What is Blogging?
http://www.merriam-webster.com/dictionary/blog
31 million bloggers in the united states
60% men, 40% woman
48% Caucasian 38% African American 4% Latin American
Who’s Blogging?
Companies with blogs have 55% more website visitors.
Currently 152,000,000 blogs on the Internet
B2C companies that use blogs generate 88% more leads
B2B companies 67% more leads
Morning most busy blogging period, 10 am
Blogging Stats
http://blog.lewispr.com/2011/09/eloqua-creative-content.html
Upwards of 81% of Bloggers never make over $100 dollars from blogging.
Only 8% earn enough money to support a family
Only 9% make enough to support their lifestyle (blogging 4-6 hours a day)
Only 2% make above 150k blogging 1 – 2 hours a day
Blogger’s Income
60% of businesses have company blogs
35% actively blog once a month
65% haven’t updated their blog in more than a year.
Business Blogging
At first it was seen this way…
Now social media and blogs perform different but vital functions in the digital world
Social Media threat to blogging?
CMS – Content Management System◦ 2 Versions: Wordpress and Wordpress.com
Open source◦ Based on PHP, MySQL code
Most popular blogging system◦ 72.8 million users worldwide (March 2012)◦ Manages 22% all new websites
Wordpress cont.
http://yoast.com/wordpress-stats/
• SEO Oriented• 48% of Top 100 Blogs• Over 37 million searches done monthly link to Wordpress managed blogs• Avg. 352 million people view more
than 2.5 million pages/month•Easily integrated with many social media sites•Avg. 500,000 new posts/day
Notable Sites based on Wordpress
SEO - search engine optimization - refers to how well. Blog ranks when someone searches for keywords relevant to your blog
Permalink - specific link for a blog post or article
Favicon - 16 x 16 pixel icon in your URL address bar
Tag - short phrase or word attached to blog post that makes blog post more convenient to find, known well within your blogs index and can be cataloged easier
Troll - commenter who leaves harmful or rude comments in others blog
Key Terms
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
Key Terms Cont. Plugins - A plugin is a collection of files that either change
the way WordPress functions, or adds/removes functionality.
Widgets - Widgets are placeholders or user interface elements that present data or an user interface to the user.
Meta Title - The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO.
http://www.blogher.com/important-blogging-terms
Strengths of Wordpress Open source
◦ Free, many features Main CMS platform
◦ Popular and growing Easily indexed by search
engine robots Extremely customizable
◦ Plugins and Widgets Easily Integrated with
other applications
Weaknesses of Wordpress Complicated
navigation system compared to other CMS software
Basic HTML &CSS Security system flaws Themes have been
prone to malware
JetPack
Google Analytics
Custom Plugins
Unique visitors Page Views Visit Duration Visitor location Referral Sites Page Link Clicks Top Key Searches
Analytics, Progress, Results
http://mashable.com/2008/09/03/wordpress-stats-tracking-tools/
Customize your blog Keep everything
organized Download security
plugins (Askimet) Become accustomed
to plugins Download Share
Widgets (Digg Digg)
Optimize for SEO (All in One SEO)
Add a RSS Feed/ Subscribe Button
Setup Analytics Stay Busy! Buy a custom
domain
Tips for making a great Wordpress blog
Setting up your Wordpress
http://www.youtube.com/watch?v=c3sNNLUq1Mg
Social media sites and blogs reach 80% of all U.S. internet users.
25% of businesses rate their blog as “critical” to business. 56% additionally considered them important.
The 2% of bloggers who make a decent income write about how to blog.
Crazy Facts and Figures
http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/
Social Media “Shareability” Navigation and Speed Regular New Content Visuals Provocative Questions and Responses
‘The Fold’
Engagement
Hello Bar Yoast’s SEO Plugin Digg Digg Akismet
Feedburner Analytics
Quality Theme
Essential Tools
Pete Cashmore: Mashable◦ http://www.guardian.co.uk/media/2012/mar/12/m
ashable-pete-cashmore-cnn Julian Hearn: Promotional Codes
◦ http://mixergy.com/julian-hearn-promotional-codes-interview/
Ramit Sethi: Car Advice◦ http://www.iwillteachyoutoberich.com/about/abou
t-ramit/ Timothy Sykes: Timothy Sykes
◦ http://www.huffingtonpost.com/eric-kuhn/from-bar-mitzvah-thousand_b_100061.html
Johns Wu: Bankaholic◦ http://www.mo.com/johns-wu-founder-developer-s
ole-employee-and-eventual-seller-of-bankaholic-com/
Success Stories
http://www.pcworld.com/article/260497/how_to_get_started_with_wordpress.html?page=2
http://www.famousbloggers.net/43-blogger-tips-installing-wordpress.html
http://www.dailyblogtips.com/blog-setup-40-practical-tips/
http://www.glosonblog.com/17-important-things-to-do-after-starting-your-wordpress-blog/
http://www.entrepreneur.com/article/224613
http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics-your-company-should-monitor/
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
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