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Blogging and Content Creation for WordPress By Nile Flores - http://blondish.net - @blondishnet
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Page 1: Blogging and Content Creation for WordPress

Blogging and Content Creation for WordPress

By Nile Flores - http://blondish.net - @blondishnet

Page 2: Blogging and Content Creation for WordPress

Objective❏ Basic blogging tips ❏ A little about SEO and how to keep it in mind when creating

content ❏ Some syndication and social sharing tips ❏ How to avoid that dreaded bloggers block. (I'll even give you

plenty of resources to topic ideas to take away so you never have a problem creating content ever again!)

Page 3: Blogging and Content Creation for WordPress

Blogging is NOT a dirty word

Yes, some business owners think blogging is cutesy or not serious enough of a term.

Okay, so it’s “content creation” for those of you who believe that. Pretend you heard “content creation” in place of “blogging.”

Page 4: Blogging and Content Creation for WordPress

Blogging Tips❏ Blog what you love and know❏ You’re going to mess up. So, what? ;)❏ Don’t be afraid to push the bar.❏ Have a site focus!

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Create content on as many mediums as possible to potentially reach more of your target audience.

Page 6: Blogging and Content Creation for WordPress

Mediums for Content Creation

❏ Text❏ Images❏ Audio❏ Video

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Content SEO - Keyword Research

Doesn’t matter what niche you’re in, doing a keyword search is extremely important, especially if you’re wanting to have better search results for your blog posts.

In fact- part of your website planning should be deciding your website’s core keywords.

Page 8: Blogging and Content Creation for WordPress

Keyword Research Tools

❏ Yoast Suggest - https://yoast.com/suggest/❏ Google Adwords: Keyword Planner - https://adwords.google.

com/KeywordPlanner❏ Google Trends - https://www.google.com/trends/

And make sure to check your Google Analytics to see what people are looking for on your site!

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“Doing good keyword research makes sure that you use the words your target audience uses, and therefore makes the whole effort of optimizing your website worthwhile.”

- Joost de Valk, Content SEO (ebook)

Page 10: Blogging and Content Creation for WordPress

Why Yoast SEO?

❏ Page Analysis tool❏ Ability to enter SEO title and description❏ Keyword research❏ Breadcrumbs❏ Adjust Titles & Meta templates for post types and

taxonomies❏ Generates a valid XML Sitemap❏ Open Graph and Twitter Cards

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Page 12: Blogging and Content Creation for WordPress

About SEO PluginsThey are tools. They aren’t going to magically make your posts rank better. What you write is a huge part of whether your content is awesome or just sucks.

Whatever SEO plugin you use, it’s merely a guide.

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A Couple SEO Tips for Blogging❏ Write unique, clear to understand, and eye-catching article

titles.❏ Try to put your keyword in your article title.❏ Your keyword should be mentioned a few times in your article,

depending on length of article. (Use analysis tool.)❏ Choose 1 category and utilize tags❏ Short paragraphs are easier on the eyes so stay away from long

paragraphs.

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Syndication & Social Sharing Tips❏ Do share your articles! Don’t wait for

others to do it!❏ Have a way that people can easily share

your articles❏ Do highlight articles in your newsletter❏ Try to write a good summary, rather than

auto-publishing to Facebook or G+ or other social network.

❏ Like your stuff!

Page 15: Blogging and Content Creation for WordPress

Bloggers Block

If you know your niche well, you shouldn’t have this problem, but in case you do suffer Bloggers block, there are some solutions to eliminate this.

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Bloggers Block Solutions

❏ Research what you don’t know

❏ Look at what you’re currently writing, and make a list of areas you feel you’re missing

❏ Relax, step back, and experience life

Page 17: Blogging and Content Creation for WordPress

Ultimate List of Blog Ideas

http://blondish.net/the-ultimate-list-of-blog-ideas/

This list is growing, but now you have plenty of ideas. Many of them listed, you can generate countless topics too!

Page 18: Blogging and Content Creation for WordPress

More Useful & Related Resources❏ WordPress SEO: Getting Back to the Basics -

http://bit.ly/1ADkAaA❏ Avoiding Bloggers Block- http://bit.ly/1q7JSfU❏ How Blogging Can Benefit Your Business - http:

//bit.ly/1zyrEV5❏ Podcasting for WordPress - http://bit.

ly/1wEHa4P❏ How to Make the Most Out of Yoast SEO - http:

//bit.ly/1Tufx77

Page 19: Blogging and Content Creation for WordPress

Thank you!My site: http://blondish.net(Don’t forget to subscribe to my newsletter for weekly tips!)

Twitter: @blondishnetSlideshare: http://slideshare.net/blondishnetLinkedIn: http://linkedin.com/in/blondishnetFacebook: http://facebook.com/blondishnet