[WMD 2016] Autopilot >>Michael Sharkey "Souped-up: Get big and fast with strategic partnerships"

Souped-Up!Get big and fast with strategic partnerships

Source: Harvard Business Review, “Big Companies Should Collaborate with Startups”

0.1% growthLargest 25 food companies

2.2% growthStartup driven growth

In the last 4 years…

IF I FOCUS ON ONE THING VS.

ALL THE THINGS…

CAN I GROW FASTER?

+ +

The rise of unbundled stacks & niche SaaS

If you can learn to stand on the shoulders of giants, you can get bigger, faster.

-Isaac Newton

“

5,625

11,250

16,875

22,500

0

500

1,000

1,500

2,000

2,500

Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16

Customer acquisition

What worked?

• Events for behavioral journeys

• Co-webinar with PandaDoc

• Guest blog post

Segment Slack Zapier

• Slack notifications for marketers

• VentureBeat coverage

• Co-webinar & app directory

• Connect journeys to 500+ apps

• Co-webinar: CEOs + customer

• Email announcement to 700K

How to get big, fast with partnerships

Start small

Say “no”

Stick to your core

Solve a problem

“If Autopilot is the orchestra for customer data, Slack is in the control booth, telling the mixer what levels to adjust on the fly.”

Michael Sharkey CEO & Co-founder

@michaelsharkey @autopilotus

Get in touch

autopilothq.com blog.autopilothq.com