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[WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jul 15, 2015

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Page 1: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Page 2: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

A Book

Page 3: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Market

Readers spent $29 billion on books last year.

35% bought ebooks. 65% bought printed books.

Page 4: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Problem < 2007

Page 5: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Solution < 2007

Amazon.

Page 6: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Problem >= 2007

Publish with Amazon, sell your book on...Amazon.

Page 7: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Solution >= 2007

Combine the “readers as selectors” nature of self-publishing with the distribution of a traditional publisher.

Page 8: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

Authors pitch.

Page 9: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

Readers read.

Page 10: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

Readers share.

Page 11: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

Readers pre-order.

Page 12: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

We publish.

Page 13: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Model

We produce and sell funded books.

Crowdfunds cover production costs.

Royalties are split with authors.

Page 14: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

We Edit

Girl Friday Productions edits our books.

Page 15: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

We Design

MacFadden & Thorpe (Chronicle Books spin-off) designs our books.

Page 16: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

We Print

RR Donnelley printsour books.

Page 17: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

We Distribute

Ingram Publisher Services distributesour books to book sellers.

Page 18: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

We Market

Our books have been covered in:

Page 19: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Totals March, 2014 - April 2015

29 books fully-funded.

30,319 books sold ($535,274 in total book sales).

$43,083 paid to authors.

$34,553 earned in Inkshares royalties.

Page 20: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Growth Since January, 2014

7% week-over-week user growth.

Page 21: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Growth Since January, 2014

19.8% week-over-week new project growth.

Page 22: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Goals - 2015

250,000 users

Page 23: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Goals - 2015 - Why?

1 user = $42.16 in value.

250,000 users = 406 books.

406 books = 8 best-sellers.

8 best-sellers = viable publishing model.

Page 24: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Goals - 2015 - How?

Go all-in on “dork lit.”

Page 25: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

Larry Levitsky

Chairman, Publisher

Microsoft, Real Networks,

McGraw Hill

Jeremy Thomas

CEO/Developer

Popexpert, The Active

Network, KPMG

Thad Woodman

CPO/Developer

Economic Analyst,

Reed College

Adam Gomolin

VP Business Dev,

GC

SEC, J.D. - Hastings

College

Management Team

Matt Kaye

VP Marketing

Amazon, Farrar, Straus &

Giroux

Page 26: [WMD 2015] Inkshares >> Jeremy Thomas, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

Jeremy Thomas | @jgrahamthomas

www.inkshares.com

[email protected]

angel.co/inkshares