Multiplatform Module 58213 Research and Practice
Nov 01, 2014
Multiplatform Module58213 Research and Practice
Progress
Groups
- What are you creating?
- Platforms?
Project Management
Project Management for Digital Projects
Industries - Advertising, Software development, television and film, publishing, finance... ever expanding.
The Digital Producer
The Digital Producer
Project Manager
Client Relations Creative
Tester
User ExperienceStrategist Negotiator
Business Development
Team Leader Problem Solver
Copywriter
Researcher
Manager
Analytics
Characteristics- Seek and accept responsibility
- Creative and business minded
- Attention to detail
- Solutions and results focused
- Builds relationships
- Ability to motivate people
Skills
- Understand and interpret needs of client and business
- Communicate with and manage your team
- Ability to create production artefacts - Timelines, budgets, wireframes, user journeys.
- Specific knowledge related to the industry
Production Process
• Brief
• Scoping (Creative and Technical)
• Response
• Refine Scope (Statement of Work)
• User Experience
• Design
Production Process
• Development
• Quality Assurance
• Security Assurance
• Launch
• Review
Brief- Brief from a client or internally to your company
- Define the problem
- Objectives
- Discuss Strategy
- Validate timelines and budgets suit scope
- Document
- Further define approach
- Early stage wireframes/visual reference
- Early stage budget, timeline and infrastructure requirements
- Including hardware, software and hosting requirements
- Team requirements
- Document
Scoping
Response- Confirm with client or team that this direction meets objectives, within budget and works to timeline.
- Response to initial designs or wireframes
- Get high-level feedback early
- Update
- Document
Refine Project- Full Budget and Timelines (to be signed off to proceed)
- Updated wireframes
- Functional Specification
- Technical Specification
- Statement of Work documentation including roles and responsibilities, in/out scope, requirements.
- Document
User Experience- Bigger projects will need to do full user experience testing (last week) to test the wireframes before getting into design.
- How will they test?
- Information architecture
- Use case scenario
- Sign off with team
- Document
- Photoshop
- Gathering of assets
- Templated design
- Responsive design (platforms - don’t forget mobile)
- Design Wall
- Document
Design
- Standups
- Work to the next iteration
- Team - Types of developers
- Manage changes
- There will be spanners!
- Manage time - Burn report
- Communicate and document
- Hosting
Build
Quality Assurance
- Test Plan
- Test Group: You, client, testers
- Offshore needs a good test plan
- UAT
- Document
Security Assurance
- Data encryption
- Security Certificate SSL
- Required external testing
- Plan
- Date / soft launch?
- User number?
- Training?
- Support/Uptime
- Warranty
- Moderation
Launch- Analytics
- Post Launch
- Project end date
- Next Project
- Document
Review
- Post-implementation review
- Track and Measure the KPIs
- Analytics
- Optimisation
- Document
Your Projects- IMF Development, Marketing, App, Production
- Screen NSW Development, Marketing, App, Production
- Screen Australia Development, Marketing, App, Production
- Australia Council
Attachments
Documentationhttp://www.screenaustralia.gov.au/documents/SA_publications/Transmedia-prod-bible-template.pdf
- One line / Tagline Hook
- Back story and context
- Synopsis
- Plot Points
- Audience
Timelines and Budgets
Who is in your team?
Waterfall vs Agile Methodologies
Review with experts
Add Contingency
Thanks!