Wise Elephant: Marketing Strategy for Creative Professionals 2 Parts: - The Basics (what is…) - Strategy (case studies)
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Wise Elephant:Marketing Strategy forCreative Professionals2 Parts:- The Basics (what is…)- Strategy (case studies)
Goddess Durga
- Contacts - Relationships- Gigs
The Quest: Online Marketing
- Blogs - Networks- Email (sites)
The Tools: Online Marketing
Blogs = radio Sites = billboards
The Basics: Blogs
Photo Blog: Chase
Illus Blog: Doret
Blogs = active Sites = passive
The Basics: Blogs
NOTE:- 9% of adults blog- 39% read blogs
The Basics: Blogs
NOTE:- Stats! Are you reading them! Start!
The Basics: Stats
Workbook portfolio
�The Basics: Stats Workbook
The Basics: Networks
- Facebook = all- Twitter = talk
�Facebook screen shot
The Basics: Networks
Facebook:- Friends- Stay connected- Immediacy
�Twitter screen shot
The Basics: Networks
Twitter:- Transient- Listen/Share- Social Capital
- activity/current-cy- please, no blankets- tea leaves (data)- MUST follow-up
The Basics: Email
The Hump
Goddess Durga
- Identity/Brand- Funnel- Routine- Practice/Tweak
Strategy: Recipe
It’s you! Sort-of…- Consistency- Relevancy- Current-cy
Strategy: Identity
- Message should relate to the outside world
“I ate a tuna sandwich”=
“Eating this tuna sandwich reminds me of this great artist I saw at the Tate Modern…”
Strategy: Relevancy
-Have to communicate often (month/week/daily)
- Is my topic current?- Using relevancy can I
make it current?
Strategy: Current-cy
Email > Links > Stats > Website (Stats) > Workbook Port. (stats) > Action > (New Email? Call?)
Strategy: Funnel
3 Emails> Stats > New Email to new list > New Stats > Call Clicks
Strategy: FunnelStats Please
Workbook portfolio
�Strategy: Stats Workbook
�Strategy: FunnelJay P
Initial stats:- 9% clicks
Preferred image:- 19% clicks
Strategy: Stats
Case Study:- Illustrator, Michael Doret
Strategy: FunnelType of Email
�Strategy: Doret Old Email
�Strategy: Doret Site
�Strategy: Doret new email
�Strategy: Doret Blog
“new works” gained:- 7% open rate
“newsletter” gained:- 25% open rate
Strategy: Funnel
The Hump
Blog posts > Update Facebook > Weekly email > Email to Clicks > Email to Opens > Call Clicks
Strategy: FunnelSocial Media angle
Case Study:- Photographer
Shawn Roche
Strategy: FunnelSocial Media angle
�Facebook screen shot
�Strategy: Soc.Med.
Case Study:- Photographer
Shawn Roche
�Strategy: Soc.Med.
�Strategy: Soc.Med.
Strategy: Soc.Med.“…it has reconnected me with a lot of art directors I haven't talked to in a while. It's strange to actually have these guys commenting on images as I post them. I send monthly email campaigns and get no response as far as direct comments from these same people.”
Strategy: Soc.Med.
“Not new business, yet, but it has allowed me to get in front of some art buyers we were having trouble accessing.”
The Hump
- Identity/Brand- Funnel- Routine- Practice/Tweak
Strategy: Recipe
YES! It takes time!- Make time- Start with 1 hour/day
Strategy: Routine
- 20 minutes “read”- 20 minutes “respond”- 20 minutes “write”
Strategy: Routine3 steps…
- Try it for one week- Then tweak
Strategy: Practice
Goddess Durga
Thank you very much for the opportunity to speak with you all!
Contact me anytime:[email protected]: Jason Moribertwitter: jason_elephantphone: 317.259.9201
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