Strategies for winning in the breakfast daypart for limited-service foodservice operators CuTTS
Winning strategies in limited-service breakfast - PF and CuTTS
Jan 18, 2015
With introductions of an A.M. Crunchwrap, Waffle Taco and Cinnabon Delights, the Taco Bell chain is going no-holds-barred into breakfast business, while McDonald’s U.S. business continues to post sales declines─1.7% down in its most recent quarter along with a 1.7% operating profit dip. Breakfast is about 25% of the McDonald’s business.
Let’s take a look at some highly-relevant strategies foodservice operators can adopt in the limited-service breakfast game:
Breakfast winning strategies
• Bread redux and baked goods resiliency
• Coffee reigns supreme, but don’t lose sight of juice
• International flavors appeal to dynamics of food excitement
• Portability and speed of service can make or break
Bread redux and baked goods resiliency
Breads are seeing a return closer to the center plate. Breads on menus have been increasing. “Chefs across all segments are exploring a variety of artisan breads—many are even baking them in-house—and using them to elevate sandwiches and entrées, and even serving them as a standalone course,”
The Culinary Trend Tracking Series helps customers:
Identify future opportunities in menu offerings and packaged foods & beverages
Leverage the long-term drivers that are truly propelling food industry trends
Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
Match emerging trends to your organization’s ongoing menu and product development
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Eighty-three percent of the Fortune 500 companies have purchased research from MarketResearch.com. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com.
Let’s take a look at some highly-relevant strategies foodservice operators can adopt in the limited-service breakfast game:
Breakfast winning strategies
• Bread redux and baked goods resiliency
• Coffee reigns supreme, but don’t lose sight of juice
• International flavors appeal to dynamics of food excitement
• Portability and speed of service can make or break
Bread redux and baked goods resiliency
Breads are seeing a return closer to the center plate. Breads on menus have been increasing. “Chefs across all segments are exploring a variety of artisan breads—many are even baking them in-house—and using them to elevate sandwiches and entrées, and even serving them as a standalone course,”
The Culinary Trend Tracking Series helps customers:
Identify future opportunities in menu offerings and packaged foods & beverages
Leverage the long-term drivers that are truly propelling food industry trends
Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
Match emerging trends to your organization’s ongoing menu and product development
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Eighty-three percent of the Fortune 500 companies have purchased research from MarketResearch.com. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com.
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Strategies for winning in the breakfast daypart for limited-service foodservice operators
CuTTS
2
This “Trends in Motion: Winning in Limited-Service Breakfast” slideshare is co-presented by CuTTS (Culinary Trend Tracking Series) and PF (Packaged Facts), a division of MarketResearch.com
Winning in Limited-Service Breakfast
© MarketResearch.com
3
First, note additional resources here:•Winning in LSR Breakfast Blog•Foodservice Breakfast Trends Research Report •CuTTS South American Flavors
Ready? Let’s start!
© MarketResearch.co
m
4
Winning with
breakfast
Bread, Baked Goods
Innovation
Coffee Reigns
Supreme
International Flavors
Appeal
Portability and Speed of Service
© MarketResearch.com
5
Trends in Motion: Winning in Limited-Service Breakfast
39% of breakfast foodservice menus are baked goods
Sandwiches are differentiated by bread carrier
Bread innovation in media demonstrates pretzel and brioche power
Variety of baked goods is key
© MarketResearch.com
Make quality
consistent
Upscale breads
Diversify baked goods
Bread makes
the sandwic
h
Bread redux and baked goods resiliency
6
Trends in Motion: Winning in Limited-Service Breakfast
64% of breakfast foodservice customers get coffee with breakfast
Consistent quality and additional coffee varieties can take you far
C-stores savvy with new coffee introductions
12% of breakfast menu belongs to juice
© MarketResearch.com
Lighter and flavored coffee
varieties
Taste and time of day most
influential for away-from home
coffee
Juice is the next battleground
Watch desire for health & wellness
Coffee reigns supreme, watch juice
7
Trends in Motion: Winning in Limited-Service Breakfast
Breakfast burritos grow, room for empanadas
Is the breakfast torta, bolon or torreja not far behind?
More than half of consumers seek out bold flavors in foodservice and grocery buying
© MarketResearch.com
Breakfast burritos as launching
point
20% of consumers
desire foreign foods
Think global within
portable
Watch desire for health & wellness
International flavors appeal
8
Trends in Motion: Winning in Limited-Service Breakfast
DON’T ignore global flavors in
demand ignore rise of interest
in lean diets & cuisine discount Hispanic
consumers, who currently make up nearly 1 in 5 Americans (U.S. Census)
neglect investment in portable, global food options
© MarketResearch.com
DO introduce foods with
global flair Mexico: burritos,
torta sandwiches South America:
bolon, pan roseta, torreja, quinoa
Pan-Latin: empanada Mediterranean Rim:
flatbreads, including pita, hummus snack packs
9
Trends in Motion: Winning in Limited-Service Breakfast
Next to low-cost and healthy, convenience is major consumer driver for LSR breakfast
Pre-wrapped options viable for convenience, not just in C-stores
No drip, no foul: Keep sauces readily available in to-go packaging & packets
Architect as friend: customer flow optimized
© MarketResearch.com
26% of breakfast users
tell PF they would be
motivated by more
convenient locations
Portability is Key
Success in breakfast is built in granular fashion
11
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Eighty-three percent of the Fortune 500 companies have purchased research from MarketResearch.com. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com.
PF (Packaged Facts)
© MarketResearch.com
12
Culinary Trend Tracking Series (CuTTS) is the essential source for tracking culinary trends and opportunities in the restaurant, foodservice, retail prepared foods, and packaged food and beverage sectors. This new bi-monthly report series supports the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing.The Culinary Trend Tracking Series helps customers:•Identify future opportunities in menu offerings and packaged foods & beverages•Leverage the long-term drivers that are truly propelling food industry trends•Track trends in fine dining restaurants, foodservice, retail prepared foods, and packaged foods•Match emerging trends to your organization’s ongoing menu and product development
CuTTS
© MarketResearch.com
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