Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh Business Advantage Private limited of Nepal & Windmill.

Introduction toWindmill Advantage Pvt. Ltd.

Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh

Business Advantage Private limited of Nepal & Windmill Advertising limited of Bangladesh came together to form Windmill Advantage Private Limited in 2011.

Who are we?

Who are we?

Started in 1998 with a mission to produce creative advertisements that are more perceptive, more innovative, and fun

too…

….but, mostly effective in enhancing clients’ brands, image building and

selling their product/service

“Business Advantage Private

Limited”

Public Relation: The agency is in constant and daily touch with all major media in Nepal

Event/BTL: The agency’s overall services also include conceptualizing, organizing and executing (with event partners) various events and below the line activities that reaches the target market directly and cost effectively.

Exhibitions: To help clients put their best foot forward, the agency often works in organizing an effective presence for the client in various exhibitions and trade fairs.

Expertise

Advertising: Conceptualization of cutting-edge ad campaigns based on objectives, budgets and brand requirements

Design: Corporate Identities, Company Profiles, Brochures and various POS Materials are also conceptualized and produced to dovetail with various client needs and activities.

Documentary/Corporate Videos: We also conceptualize, script and produce videos on a variety of subjects Market Research: To identify important issues and understand the market scenario, we also work in coordination with various research agencies in conducting effective market research studies

Born in 1999,

Now, the Largest BTL agency in Bangladesh

Head office at Dhaka and 2 regional offices at Chittagong & Khulna, and 11,000 Brand Promoters across the country (permanent + Contractual)

“Windmill Advertising

Limited”

Print & Production Road shows BP & Usher Support Trade Promotion Door to Door Promotion In shop activities &

merchandising Special Channel

Activation Haat Activity Public Relations Rural Awareness

Program Celebrity Management Event Planning,

Management & campaign

Outreach campaign Brand Audit Database Collection &

Maintenance Sales base activation

Expertise

management training soft skill training leadership, BC, time management

financial training HR & operational training IFC certification Business Edge

Windmill Education Services(Business Edge)

Windmill Advantage (P) Ltd.Radio City Tower, 2nd Floor

Gahanapokhari, Handigaun, KathmanduPhone: 01- 44 23 796

Email: [email protected] Web: www.windmilladvantage.com

Find Us at

Trade Promotion & Sales Promotion Print and Production Door to door Promotion Celebrity Management Event Planning, Management and

Campaign Sales-base Activation Database collection and Maintenance Rural Awareness Program/Haat

Activity/VDC Activity Outreach Campaign Brand Audit In shop Activities/Merchandising Outlet Branding Guerilla Marketing HR training and capacity building & many More….

Windmill Advantage Services

Key Persons at WAPL

Director – Windmill Advantage Pvt. Ltd

Executive Director - Business Advantage (P) Ltd.

Brands Handled Automobiles: BMW, Hyundai, Cosmic Yingang Motorcycles, Toyota, Yamaha, Mazda Electronics: Philips, Sony, Spice Mobiles Airlines: Buddha Air, Cosmic Air, Necon Air, Mountain Air, Nepal Airlines

Sramanendra (Subu) B. Shrestha

Banks: Laxmi Bank, Nepal Bank of Ceylon, Cosmic Merchant Bank, Himalayan Bank, Vibor Bikas Bank, United Finance Ltd. Govt./Semi Govt. bodies: Nepal Tourism Board, UNICEF, DANIDA – ESPS, PSI (IUCD), The Election Commission.

Other FMCG: Unilever (Pepsodent, Fair & Lovely, Wheel, Clinic, Surf, Lifebuoy, Liril), Nebico Biscuits

Telecom: Nepal Telecom, Nepal Satellite Telecom, Spice Nepal (P) Ltd., Ncell (P) Ltd.

Sramanendra (Subu) B. Shrestha

Executive Director - Business Advantage (P) Ltd. 1998 – Till Date Advertising and CommunicationsDept – Finance, Business Development and Client Service

Director - Windmill Advantage (P) Ltd. 2011 – Till DateBTL Events, Promotions and Activation AgencyDept. – Finance and Business Development

Deependra Tandon

Director – Windmill Advantage Pvt. Ltd.

Managing Director – Windmill Advertising, Bangladesh

BCI certified trainer for Enterprise Training (CCIP/CBPA)

Train the trainer in call center institution from HMMIL, India.

Secretary general of Bangladesh Association of call center & Outsourcing (www.bacco.com.bd)

Member call center Management Association (www.ccma.org.uk)

Certified trainer for Hospitality & Retail Industry form Bahrain Institute of Hospitality & Retail (www.bihr.com.bh)

BPO Business expansion in regional areas & strategic planner for Asian Market.

Reazuddin Mosharaf

Director – Windmill Advantage Pvt. Ltd.

Deputy Managing Director – Windmill Advertising, Bangladesh

Year of Expertise in BTL Industry – 9 yearsExpert in

Event Management, Sales Promotion, Distribution Management, Strategic Planning for business objectives & Product Launch, Training & HR Development.

Overseeing Department : Planning & Operations.

Sabbir Rahman Tanim

Head of Operation – Windmill Advantage Pvt. Ltd.

Years of Expertise in BTL Industry – 20 years

Expert in Operational planning,

implementation and management Profit Centre Management Inventory Management HR Management Conduct training and develop team Event, Activation & Sales

Management Trade development

Oversees overall Operational Activities.

Mihir Chowdhury

Few Project Details

Title: SPICE product consultant Client: Teletalk Pvt. Ltd.Type of Campaign: Trade ActivationTarget Group: Students, working professionalsTime & Duration: January 2012, 1 monthCampaign Objective: Spice Product Consultant Communication Target: Product ConsultancyActivity Summary: A Successful activation held inside KTM with success rate of 200% achievement of the targets set.

Title: Colors product consultant Client: Teletalk Pvt. Ltd.

Type of Campaign: Trade ActivationTarget Group: Students, working professionalsTime & Duration: January 2013, 1 monthCampaign Objective: Colors Product Consultant for xfactor seriesCommunication Target: Product ConsultancyActivity Summary: A Successful activation held inside KTM with success rate of more than 100% achievement of the target set.

Title: Colors Experience Zone Client: Teletalk Pvt. Ltd.

Type of Campaign: Experience ZoneTarget Group: Corporates, Fashion LoversTime & Duration: March 2013, 4 daysCampaign Objective: To provide a zone to experience premium xfactor mobiles

Activity Summary: An experience zone set up at during TGIF fashion week to promote and launch all new xfactor andriod phones.

Title: Spice mall activation Client: Teletalk Pvt. Ltd.

Type of Campaign: ActivationTarget Group: Students, working professionalsTime & Duration: July 2012, 1 weekCampaign Objective: Spice Product ConsultantCommunication Target: Product ConsultancyActivity Summary: A Successful activation held inside Tamrakar complex.

Title: Ncell Merchandising WS Client: Ncell Type of Campaign: Workshop Time & Duration: December 2012, 2 days

Campaign Objective: Train & educate Ncell Team about Merchandising Communication Target: How to do Merchandising Campaign Activity Summary: A 2 day workshop held at Everest hotel with Expert

merchandising moderator from Bangladesh.

Title: Ncell Brand WS Client: Ncell Type of Campaign: Brand management Workshop Time & Duration: June 2012, 1 day

Campaign Objective: Brand Management WS for Ncell Team Communication Target: brand management training for Ncell team Campaign Activity Summary: A 1 day residentail workshop held at Gokarna resort

with Expert on brand management moderator from India.

Title: Ncell 5252 Client: Ncell Type of Campaign: activation

Target Group: urban & sub urban general massTime & Duration: March 2012, 2 monthCampaign Objective: Communicate about Ncell’s 5252 loyalty campaignCommunication Target: Ncell sanga sabai danga

Activity Summary: an activation based on cycle branding and human billboard activation

Title: Ncell Dai Client: Ncell Type of Campaign: Rural Direct interaction D2D.

Target Group: Rural segmentTime & Duration: September 2012, 3 monthsCampaign Objective: Communicate about Ncell Products and ServicesCommunication Target: Ncell Product and Services enlightening campaignActivity Summary: an intense Rural D2D based activation held in western part of Nepal

Title: Ncell Janakpur & Sagarmatha Saugat Campaign Client: Ncell Type of Campaign: Branded Van with jingle activation Target Group: Rural segment, janakpur and sagarmatha

Time & Duration: Feb 2013, 1 monthCampaign Objective: Communicate about new Ncell Products and Services for janakpur and sagarmathaCommunication Target: Ncell Product and Services enlightening campaignActivity Summary: A branded vehicle storming campaign for Janakpur & sagarmatha saugat.

Title: Clinic plus healthy hair contest 4 Client: Unilever Nepal Type of Campaign: National Level Event & Activation

Target Group: Mother and daughter till 13 yrsTime & Duration: March 2012, 5 monthsCampaign Objective: to promote use of Clinic Plus shampoo and select the Mother & daughter duo with Best hair all over Nepal.

Activity Summary: A regional based event comprising of Audition of hair by hair experts at all regions followed by GALA event at Hyaat Regency.

Title: Pepsodent Oral Health day 2013 Client: Unilever Nepal, Pepsodent Type of Campaign: Oral health day press meet & rally

Time & Duration: March 2013, 1 dayCampaign Objective: to promote pepsodent on International oral health day

Activity Summary: A one day event comprising of press release and a rally with Dentists.

Title: Coca cola euro cup 2012 Client: Bottlers Nepal , Coca cola Type of Campaign: Euro cup based event and activations

Target Group: youths, football lover Time & Duration: May 2012, 1 month

Campaign Objective: to promote Euro cup campaign amongst all Euro cup lovers. “ Sharing Football Happiness”

Communication Target: Share Football Happiness Activity Summary: A campaign comprising of College activations, Mall Activations,

Modern trade activations and live Finals show at Jai Nepal Cinema Hall.

Title: Fanta Miss Nepal 2013 Funmandu Client: Bottlers Nepal , Fanta Type of Campaign: All Nepal College and Mall activations

Target Group: Female youths, College students Time & Duration: January 2013, 1 monthCampaign Objective: Promote Fanta Miss Nepal 2013

Communication Target: Fanta Miss Nepal 2013 & Fanta Fun Mandu “ Dherai Fanta, Dherai Masti”

Activity Summary: An activation based on Colleges and Malls focused towards ladies for Fanta Miss Nepal 2013, sharing the fun moments with TG with FANTA. “ Dherai Fanta, Dherai Masti”.

Title: Himalotsav- HimalRemit Roadshow Client: Himalayan Bank, HimalRemit Type of Campaign: All Nepal Infotainment Roadshow Target Group: General Mass Time & Duration: January 2013, 14 days

Campaign Objective: Promote HimalRemit’s product and services via infotainment (information & entertainment)

Campaign Activity Summary: An All Nepal musical event, with National level singer Sugam Pokherel, and national standup comedian Jitu Nepal in 11 different spots throughout Nepal.

• Spice Product Consultant• Color Product Consultant• Color Product Experience Zone @ TGIF• Spice Mall Activation• Color HoReCa Activation• Dabur Chyawanprash – School Activation• Real Mixology – Valentines Day Special• Ncell Retail Outlet audit• Ncell Merchandising Work Shop• Ncell Brand Work Shop• Ncell 5252 Promotional Campaign• Ncell Dai Activation• Ncell Merchandising• Ncell College Activation• Various Campaign Activation• Haat Activation for UNL• Clinic Plus – National Activation – 2012,

2013, 2014• Sunsilk Parlor Activation• Liril Fresh Face• Perfect Store Audit• Pepsodent Oral Heath Day Activation

Projects Undertaken by WAPL

• Coca Cola – Euro cup 2012 Football Happiness

• Sprite – Bato Clear Challenge• Fanta – Funmandu – Miss Nepal Activation• THT IFF 2012• Annapurna Door to Door• THT Door To Door• THT Mall Activation• THT T20 World Cup Campaign• Himal Remit Roadshow 2013 & 2014• Himal Shuttle Service 2012 & 2013

& Many More

Thank you