References 1. Cagle, Chris. "2017 Cord Cutting Statistics - Nocable.Org Tech Blog". Nocable.Org, 2016, https://nocable.org/blog/2017/cord-cutting-statistics-2017. 2. Ingram, Matthew. "Pay TV Industry: Yes, Cord-Cutting Is Accelerating, But It Could Be Worse!". Fortune.Com, 2015, http://fortune.com/2015/11/10/tv-industry-loses-subscribers-to-cord-cutting/. 3. Keenan, T. A. "Internet Use Among Midlife And Older Adults An AARP Bulletin Poll From American Association Of Retired Persons". 2009, http://assets.aarp.org/rgcenter/general/bulletin_internet_09.pdf. 4. Kim Kyungo et al. "Understanding Older Individuals’ Emotional Responses To New Technology Associated With Healthy Lifestyle Choice". Journal Of Physical Education And Sport, vol 14, no. 2, 2014, pp. 138 - 145. Physical Education And Sport Faculty, doi:10.7752/jpes.2014.02022. 5. Mail, The. "More Canadians Cutting The Cord? TV Subscriber Numbers Fall For First Time". The Globe And Mail, 2014, http://www.theglobeandmail.com/report-on-business/more-canadians-cutting-the-cord-tv-su bscriber-numbers-fall-for-first-time/article18685129/. 6. "Major TV Providers Lost A Record Number Of Customers To Cord-Cutting In 2016". CBC News, 2017, http://www.cbc.ca/news/business/tv-cord-cutting-2016-1.4027661. 7. Smith, A. Home Broadband 2010. 2010,. 8. Smith, Aaron. "Older Adults And Technology Use". Pew Research Center: Internet, Science & Tech, 2014, http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/. WILL SENIORS JOIN THE CORD CUTTING TREND? THE FUTURE OF THE TV INDUSTRY The vast majority of older adults typically avoid using new technology to improve their quality of life, and are the smallest demographic representing “cord-cutting”. In order for over-the-top (OTT) video service providers to add seniors to the record numbers of Canadians cutting the cord from their cable TV subscription, it is important for OTT providers to understand and address the real or perceived barriers that prevent this generation from adapting to new entertainment technology. 350,000 202,000 PAY TV SUBSCRIBERS LOST DURING THE 3RD QUARTER OF 2015 CANADIANS WHO CUT THE CORD IN 2016 Support Build in accessible support and training Simplify Create easy methods to access the programming Show & Sell Appeal to practical benefits, such as saving $$ THE YEAR TV SUBSCRIPTIONS BEGIN TO FALL 2014 3 Ways to Engage Seniors 48 % OF SENIORS ARE CURRENTLY USING COMPUTERS 3 2 6 5 4 4 69% OF ADULTS OVER 65 HAVE NEVER USED A HIGH SPEED INTERNET CONNECTION 7 25% 23% OF SENIORS HAVE NEVER USED A CELL PHONE OF HOMES HAVE NO LAND LINE TELEPHONE 7 6 Top 3 OTT STREAMING SERVICES: 1.NETFLIX 2.AMAZON PRIME 3. HULU 1 Sharleen Rayner