Why your next planner/strategist should be a traveler

WHY YOUR NEXT PLANNER/STRATEGIST

SHOULD BE A TRAVELER?

DAVID SOBRINHO

#CREATIVITY #TECHNOLOGY #ADVERTISING #MARKETING #STRATEGY #PEOPLE

#PSICOLOGY #INNOVATION #BRANDS #CULTURE #LIFESTYLE #SPORTS #DESIGN #TRAVELING #EVENTS

#ART #MUSIC #RETAIL

MY GOAL IN LIFE IS TO INSPIRE PEOPLE.AS A PLANNER / STRATEGIST I DO IT USING THE MONEY AND THE POWER OF BRANDS.

THIS STORY BEGIN 4 MONTHS AGO

I WAS TIRED TO WATCH, READ AND LISTEN ALLWAYS THE SAME

WEB STANDARDSTABLETS

SMARTPHONESRESPONSIVE DESIGN

MOBILE FIRSTWEB EXPERIENCEPERSONALIZATION

BIG DATATECH TRENDS

THE INDUSTRY IS CHANCHINGONLINE/OFFLINE

AUGMENTED REALITYGOOGLE GLASSGAMIFICATIONSOCIAL MEDIA

3D PRINTCLOUDVIRAL

BLAHBLHABLHA

Bran Ferren, CCO, Applied Minds and Former President of R&D, Walt Disney imagineering

“ TECHNOLOGY IS A WORD THAT DESCRIBES SOMETHING THAT DOESN’T WORK YET ”

* From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.

WHY WE FOCUS SO MUCH ON TECHNOLOGY?

INNOVATION ?

WHAT TECHNOLOGY WANTS FROM PLANNERS / STRATEGISTS?

STRATEGYIDEAS

TECHNOLOGY IS NOT INNOVATIONINNOVATION IS NOT TECHNOLOGY

TECHNOLOGY WANTS CHANGEINNOVATION GIVES INFLUENCE

* Image From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.

CAN WE INFLUENCE IF THE FOCUS IS NOT ON THE HUMAN BEING?

INNOVATION IS NOT STRATEGYSTRATEGY IS NOT INNOVATION

INNOVATION IS ABOUT POSSIBILITYSTRATEGY IS ABOUT DIRECTION

2013

THE FIRST INNOVATION GRAND PRIX AT CANNES LIONS WENT TO THE CODING

PLATFORM “CINDER”.

 The guiding principle for the jury was to find something greater than a campaign idea, that was something that wasn’t just “limited to what it is today, but could move other things and competitors forward.” Mr.Droga - Adage

“Innovation isn’t everything the goal should be emotions”

Masashi Kawamura

HOW CAN WE USE ALL THIS INFORMATION TO CREATE

SOMETHING THAT REALLY MATTER FOR PEOPLE?

TOO MUCH QUESTIONS????#@

$*

IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY

OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN

MARKETING|ADVERTSING|BRAND STRATEGY

STOP SHARING QUOTES ON SOCIAL MEDIA AND MOVE YOUR ASS

DAVID SOBRINHO

I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A

LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS WITH THE GOAL TO INSPIRE AND

BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.

TRAVELING VS LUXURY

TRAVEL IS THE ONLY THING THAT COSTS MONEY AND MAKES YOU RICHER

9 DIFFERENT CURRENCIES14 NIGHTS ON HOSTELS

17 FREE BEDS/COUCH2400 KM HITCHIKING

+50 DIFERENTS BEERS19 EUROPEAN CITIES

6 FRIENDS VISITED 29 NEW FRIENDS

1180 PICTURES1 PHONE LOST

3 MONTHS9 TRAINS1 PLANE5 BUSES

TOTAL COST: 2000 EUR

THE

TRIP IN N

UMBERS

PEOPLECULTURAL

DIFFERENCESPRODUCT/

BRANDSTRATEGY

INNOVATION

TECHNOLOGY

COMMUNITY

TRAVELING HELP US CLEAR OUR MIND

#1PLANNING IS ABOUT DAILY LIFE

NOT ADVERTSING

Foto: Ljubljana

#2AN INSIGHT ALWAYS CAME FROM AN HUMAN TRUTH

Foto: Barcelona

#3 PLANNERS LIKE TO SOLVE

PROBLEMS EVERYDAY

Foto: Barcelona

#4OUR JOB SHOULD BEGIN IN THE

BUSINESS MODEL OF THE PRODUCT

Foto: Montreux

#5TECHNOLOGY FACILITATE

CONEXIONS

Foto: Montenegro

UNDERSTAND TIME IS MONEY MONEY IS TIME

Foto: Serbia

#6

#7PEOPLE DONT CARE ABOUT

ADVERTISING CREATE SOMETHING USEFUL

AND/OR ENTRETAINING

Foto: Barcelona

#8WE HAVE TO RISK

KNOW HOW, WHEN AND WHERE

Foto: Belgrade

Foto: Istanbul

#9HAVE A NETWORK WITH PEOPLE

FROM ALL BACKGROUDS AND UNDERSTAND

WHAT ANNOYS/MOVES THEM

#10BELIEVE PEOPLE ARE

SMARTER THAN EVER AND LIKE TO HELP OTHERS

Foto: Prague

#11KNOW THE PLATFORMS

UNDERSTAND EACH COMMUNITY

Foto: Berlin

Foto: Vienna

#12RELATIONSHIPS

ARE NOT A QUESTION OF TIME BUT A QUESTION OF AFFINITY

#13INTERNET

IS A CONVERSATION NETWORK

Foto: Budapest

#14ONLINE YOU HAVE A

PERSONALIZED APROACH BUT IS OFFLINE WHERE

THE REAL EMOTIONS ARE

Foto: Croatia

#15

LIKE US BRANDS AREN’T BUILD BY COMMUNICATION BUT BY WHAT THEY ACTUALLY DO

Foto: Berlin

#16LOOK FOR INSPIRATION TO

FURTHER YOUR OWN CREATION IN PURSUIT OF INNOVATION

Foto: Belgrade

PEOPLE CULTURAL DIFFERENCES

PRODUCT/BRAND

TECHNOLOGY

STRATEGY

INNOVATION

COMMUNITY

FACILITATE CONNEXIONSCREATE INTEREST

TARGET TO INSPIRE

TRAVELING HELP US

CONNECT THE DOTS

“DO INTERESTING THINGS AND INTERESTING THINGS WILL HAPPEN.”

- Sir John Hegarty

THANK YOU

MORE ABOUT ME

WWW.davidsobrinho.COM

CONTACTS+351 916687604

[email protected]