Why You Should Care About Social Media. A Discussion.

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Why You Should Care About Social Media.A Discussion.

[email protected] Media Audience MarketingSAP @nathomson


Three Reasons Why You Should Care

It’s happening with or without you

What are people saying about you?

You Don’t have to do it all on your own

SAP Community Network

“TechEd” example

It could help your bottom line

“Marketing” (ouch, the bad word) yourself

“Marketing”(ouch, still hurts) brand, products & services


What Are People Saying About You?




Do you know what people are saying about your company?



“TechEd” Example


“Marketing” (ouch, the bad word) yourself



Social Networks Make Life Easier


The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)




Do you know what people are saying about your company?



“TechEd” Example


“Marketing” (ouch, the bad word) Yourself



Build Your Reputation


Promote Your Business, Products, Events…


More Details on Creating Social Media Campaigns

APPENDIX


Question to Ask Before Starting A Social Media Campaign

? What are the campaign goals & metrics? How can social media support these goals? Who is the target audience? Where to find this audience? What are the existing relevant social media channels? Are there other appropriate social media channels? What are the goals and success metrics for each channel? What resources are required to execute and what resources

do I have?