Imogen Casebourne Director of Learning Why won’t they comply? How to make compliance training powerful, persuasive, effective and fun @icasebourne @epictalk #compliance
Imogen CasebourneDirector of Learning
Why won’t they comply?How to make compliance training powerful, persuasive, effective and
fun
@icasebourne@epictalk
#compliance
@icasebourne@epictalk
#compliance
The facts
@icasebourne@epictalk
#compliance
Category 1 Category 2 Category 30
102030405060708090
100
Series 1
87%
63%52%
Seek to improve their compliance with new regulations
With a completion rate of only 63%!
52% use some form of e-learning for compliance training
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#compliance
Boring
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What’s going wrong?
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Influencing behaviour
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MotivationAbility
Courses
e-learning
Multi-device learning
Persuasive technologies
Triggers
RemindersSidekicks
1 2 3
Five things that can go wrong
“Most of the course was irrelevant to me.”
‘‘The course was sooo boring. It felt like a waste of my valuable time. ”
“I did this course last year, and the year before!”
“It’s so inflexible. It makes me feel that they have no interest in me.”
5“There is so much info that it’s hard to remember and apply anything in the workplace. ”
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Doing the same course every year
“I did this course last year, and the year before!”
Solution:
Let learners show they know the material
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#compliance
@icasebourne@epictalk
#compliance
It isn’t flexible
“It’s so inflexible. It makes me feel that they have no interest in me.”
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#compliance
Solution :
Make it multi-device!
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Wading through irrelevant material
“Most of the course was irrelevant to me.”
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#compliance
Solution :
Personalise it
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Dense, text- heavy or slow narrator-driven courses‘‘The course
was sooo boring. It felt like a waste of my valuable time.”
@icasebourne@epictalk
#compliance
Solution :
Make it visual and make it fun!
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#compliance
Solution :
Make it visual and make it fun!
Screen grab here and hyperlink
Solution :
Make it visual and make it fun!
@icasebourne@epictalk
#compliance
@icasebourne@epictalk
#compliance
It’s all about ‘awareness’ ‘‘There is so
much info that it’s hard to remember and apply anything in the workplace.’’
What do you want people to do?
How will you tell they are doing it? Align training with performance @icasebourne
@epictalk#compliance
Solution :
Define clear goals
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Solution :
Offer practice opportunities
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#compliance
Solution :
Offer practice opportunities
Five things that can go right!
Diagnostics
Role-filters Engaging visuals, animation and media
Multi-device delivery putting learners in control5
Goal and performance focused courses that offer practice opportunities
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#compliance
Motivation
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Motivation: harness the power of storytelling
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Motivation: harness the power of games
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Harness the power of games
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Triggers
Triggers: use mobile technology to situate learning
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Triggers: use mobile technology to trigger action
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Tying it all together
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@icasebourne@epictalk
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Ability MotivationTriggers
Use persuasive techniques such as engaging visuals,
storytelling, games
Use mobile devices to build triggers into the
workplace
1 2 3
Free learners with multi-device
design
Define specific goals
Employ diagnostics and
role filtersUse engaging
visuals and media
@icasebourne@epictalk
#compliance
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