Why SendOutCards?

How to Build Your Referrals

NOW&

Attract All the Business You Want!

(for any business)

How to Build Your Referrals

NOW&

Attract All the Business You Want!

(for any business)

Danie K. BellDanie K. Bell

• Small Business owner for 20 years• Wife and Mother and Entrepreneur • Distributor with SendOutCards

• Small Business owner for 20 years• Wife and Mother and Entrepreneur • Distributor with SendOutCards

History of SendOutCards

History of SendOutCards

• CEO - Kody Bateman• CEO - Kody Bateman

Kody had a prompting to say “goodbye” to his brother, but was in a hurry to leave, he wasmoving to a new state.3 weeks later he lost his brotherin a terrible accident.That prompted Kody to find a way for people to stay in touch with one another.And then in 2004 “SendOutCards” was born.

• The personal benefits you gain are astounding:

• You create and maintain lasting relationships, personally and professionally

• You can express yourself at impromptu times and make a positive difference in others lives.

• You will motivate, encourage, uplift and show appreciation in ways that you never thought possible.

• By sending out cards, you will create a positive activity that will make you a better person in every aspect of your life. Your Relationships will be stronger, your self confidence will grow, your ability to express yourself will increase, you will change the world's pattern of negative thinking into positive thoughts and activities.

• You will be remembered as someone who remembers• As a result of all of these things, new opportunities will

surface in your life. You will meet and befriend people that will help you accomplish goals and dreams that you never thought were possible.

• The personal benefits you gain are astounding:

• You create and maintain lasting relationships, personally and professionally

• You can express yourself at impromptu times and make a positive difference in others lives.

• You will motivate, encourage, uplift and show appreciation in ways that you never thought possible.

• By sending out cards, you will create a positive activity that will make you a better person in every aspect of your life. Your Relationships will be stronger, your self confidence will grow, your ability to express yourself will increase, you will change the world's pattern of negative thinking into positive thoughts and activities.

• You will be remembered as someone who remembers• As a result of all of these things, new opportunities will

surface in your life. You will meet and befriend people that will help you accomplish goals and dreams that you never thought were possible.

What is

ONE THING --that if you did it consistently

in both your work and personal life -- would yield the

GREATEST POSITIVE RESULT?

What is

ONE THING --that if you did it consistently

in both your work and personal life -- would yield the

GREATEST POSITIVE RESULT?

EXPRESS APPRECIATION!

EXPRESS APPRECIATION!

Business:• Clients• Prospects• Colleagues• Referral partners• Employees / partners• Vendors• Service professionals

Business:• Clients• Prospects• Colleagues• Referral partners• Employees / partners• Vendors• Service professionals

"The deepest principle in human nature is the craving to be appreciated."

-William James

Personal:o Friendso Familyo Co-workerso Service Professionals

--Home & auto repair--Teachers--Day care providers--Service professionals (doctor, dentist, lawyer, CPA, etc.)

Appreciation -- the Lifeblood of your

RELATIONSHIPS!

I’ll do it when I get

AROUND TO IT!I’ll do it when I get

AROUND TO IT!

Created from the comfort of

YOUR HOME OR OFFICE!

Printed, stuffed, stamped and

TAKEN TO THE POST OFFICE FOR YOU!

Uses for SOCUses for SOC• Personal

• Business

• Income Generation (including fundraisers for your favorite

NPO)

• Personal

• Business

• Income Generation (including fundraisers for your favorite

NPO)

Relationship-Building

Relationship-Building

• I’m sorry.• I appreciate you!• You’re amazing!• Congratulations!• Just thinking of you…

• I’m sorry.• I appreciate you!• You’re amazing!• Congratulations!• Just thinking of you…

Change YOUR Life!Change YOUR Life!Begin each day

by sending a card of APPRECIATION or GRATITUDE

to someone you care about.

My story….

Begin each day by sending a card of

APPRECIATION or GRATITUDEto someone you care about.

My story….

Business UsesBusiness Uses• Business Owners & Managers:• Appreciation Marketing: create top-of-

mind awareness and attract all the business you want

• Appreciate and acknowledge employees

• Save Time & Money:• Take action when prompted• Automate regularly-timed contact• Templates save time

• Business Owners & Managers:• Appreciation Marketing: create top-of-

mind awareness and attract all the business you want

• Appreciate and acknowledge employees

• Save Time & Money:• Take action when prompted• Automate regularly-timed contact• Templates save time

Appreciation wins over

self-promotion every time!

Thank you for……speaking with me…meeting with me…your purchase…your business…your referral…your testimonial…considering my services…your assistance…your past patronage

Who do you do business with?

Who do you do business with?

People you

KNOW, LIKE, TRUST &

REMEMBER!

People you

KNOW, LIKE, TRUST &

REMEMBER!

Stay Top-of-Mind!Stay Top-of-Mind!

Let’s send a card!www.SendTheCards.com

Let’s send a card!www.SendTheCards.com

http://www.SendTheCards.com/

http://www.SendTheCards.com/

Why don’t customers RETURN?


62% of the reasons customers fail to

continue business with you

PERCEIVEDINDIFFERENCE

62% of the reasons customers fail to

continue business with you

PERCEIVEDINDIFFERENCE


Why don’t customers RETURN?Even if they

know, like and trust you,

THEY WILLFORGET YOU if you don’t keep in touch!

Even if they know, like and trust you,

THEY WILLFORGET YOU if you don’t keep in touch!

Case Study: Window Washer


• Did a great job – I know, like and trust him!

• Offers OTHER services I could use – roof & gutter cleaning, walkway/driveway pressure washing

• Has more work than he can handle by himself, and wants to attract more business so he can afford to hire more help.

• Have not heard from him since he cleaned windows 5 months ago!

• Did a great job – I know, like and trust him!

• Offers OTHER services I could use – roof & gutter cleaning, walkway/driveway pressure washing

• Has more work than he can handle by himself, and wants to attract more business so he can afford to hire more help.

• Have not heard from him since he cleaned windows 5 months ago!



OOPS!• How will I remember his name and how to

contact him?

• Will he get my repeat business/referrals?

OOPS!• How will I remember his name and how to

contact him?

• Will he get my repeat business/referrals?

It costs a lot more to acquire a new customer than it does to retain an existing one.

What are YOU doing to be remembered by YOUR customers, prospects and referral partners?



• Idea: Send four stay-in-touch cards a year, using automated campaign feature.• Cost: $4.24 (including postage) and a little time to set it up and click “send” ONCE.• ROI: Service visits yield $200-$500; ROI well worth $4.24

to keep me as a customer and attract referrals, too!

• Idea: Send four stay-in-touch cards a year, using automated campaign feature.• Cost: $4.24 (including postage) and a little time to set it up and click “send” ONCE.• ROI: Service visits yield $200-$500; ROI well worth $4.24

to keep me as a customer and attract referrals, too!

IDEA: Each quarter the customer receives a valuable tip that is relevant to household maintenance needed for that time of year. Examples:

Spring card: “Here’s my recipe for the cleaning solution I use for streak-free windows. If you find that you don’t have time to clean the windows yourself, I’d be delighted to assist you. Just give me a call.”

Fall card: “Here are some tips for cleaning your gutters to allow for proper drainage of winter rain and snow. Backed up drains can cause costly roof damage. If you have questions or need help, just give me a call. It would be my pleasure to assist you. ”

Increase BusinessIncrease Business

• The right tools• The right systems• The right habits

• The right tools• The right systems• The right habits

Consistently applied!

CampaignsCampaigns• Single piece goes to multiple

people at once (holiday card or invitation)

• Template campaigns – cards get sent one at a time throughout the year (referral thank you)

• Multiple piece campaign that touches the recipient at different times during the year -- creates value and top-of-mind awareness.

• Single piece goes to multiple people at once (holiday card or invitation)

• Template campaigns – cards get sent one at a time throughout the year (referral thank you)

• Multiple piece campaign that touches the recipient at different times during the year -- creates value and top-of-mind awareness.

Set it and forget it!

Law of AttractionLaw of AttractionQUARTERLY POSTCARD$0.31 postcard$0.28 stamp$0.59 x 4 = $2.36 per person/yr.

What would that kind of TOP-OF-MIND AWARENESS

be worth to you?

What you send out, comes back!

QUARTERLY GREETING CARD$0.62 card $0.44 stamp$1.06 x 4 = $4.24 per person/yr.

Law of AttractionLaw of Attraction

NOVEMBER BLANKET & COAT DRIVE


DECEMBER TOYS FOR

TOTS DRIVE


Law of AttractionLaw of AttractionFEBRUARY

FOOD DRIVE

Non-Profit UsesNon-Profit Uses

Appreciate your Assets:

• Donors • Volunteers• (Underpaid) staff

Appreciate your Assets:

• Donors • Volunteers• (Underpaid) staff

Personal UsesPersonal UsesRemember important occasions:• Birthdays & special occasions• Holiday cards & gifts made easy!

Stay in touch with those you care about:• Invitations to events and parties• Thank you / appreciation• Encouragement / get well / sympathy• Congratulations (baby, wedding, promotion,

graduation, new home, reaching a goal, etc.)

Remember important occasions:• Birthdays & special occasions• Holiday cards & gifts made easy!

Stay in touch with those you care about:• Invitations to events and parties• Thank you / appreciation• Encouragement / get well / sympathy• Congratulations (baby, wedding, promotion,

graduation, new home, reaching a goal, etc.)

Send Gifts Too!!Send Gifts Too!! For Any Occasion For Any Occasion

3 Ways to Become aCard Sender

3 Ways to Become aCard Sender

1. Retail: occasional card sender

2. Wholesale: sends cards regularly or for business use

3. Entrepreneur: cover the cost of your own cards, make some extra money, or replace income

1. Retail: occasional card sender

2. Wholesale: sends cards regularly or for business use

3. Entrepreneur: cover the cost of your own cards, make some extra money, or replace income

Bonus Option:

SOCBox (basic features with upgrades

available)

#1 Full-Featured Package


$99 Retail Package:• System License• Ability to:

• Make your own custom cards using PicturePlus• Include gifts and gift cards• Send campaigns• Import contacts into Contact Manager• Send postcards and three-panel cards• Receive email reminders of important occasions

• Retail price of $0.49 per point• Monthly $24.50 auto-order of 50 points (may be

adjusted)

$99 Retail Package:• System License• Ability to:


• Retail price of $0.49 per point• Monthly $24.50 auto-order of 50 points (may be

adjusted)



$298 Wholesale Package:• System License• Ability to:


• 200 points (100 standard cards) – this would easily cost you $300-500 at the card shop, plus your gas and time!

• Your own customized font and four signatures• System training support from your sponsor• Wholesale price of $0.31 per point (35% savings)• Monthly $15.50 auto-order of 50 points (may be adjusted)

$298 Wholesale Package:• System License• Ability to:


• 200 points (100 standard cards) – this would easily cost you $300-500 at the card shop, plus your gas and time!

• Your own customized font and four signatures• System training support from your sponsor• Wholesale price of $0.31 per point (35% savings)• Monthly $15.50 auto-order of 50 points (may be adjusted)



$398 Entrepreneur Package:• Everything in the Wholesale Package,

plus…• Distributor Kit• Admission to Treat ‘em Right Personal Development

Seminar• Support from sponsor & upline to build your business• DVD program (free promotional DVDs)• Ability to earn income:

• Earn $120 coaching fee for teaching new wholesale customers and entrepreneurs how to use their account.

• Earn residual income on cards and gifts sent by your entrepreneurs and customers

$398 Entrepreneur Package:• Everything in the Wholesale Package,

plus…• Distributor Kit• Admission to Treat ‘em Right Personal Development

Seminar• Support from sponsor & upline to build your business• DVD program (free promotional DVDs)• Ability to earn income:

• Earn $120 coaching fee for teaching new wholesale customers and entrepreneurs how to use their account.

• Earn residual income on cards and gifts sent by your entrepreneurs and customers

Economy OptionEconomy OptionSOCBox comes with BASIC features:• Send a real paper greeting card from home or

office• 15,000+ greeting cards to choose from• Create your own custom cards using PicturePlus• Purchase account credit for 10 cards/stamps for

$20, as needed (no autoship required)

• Upgradable to another account type ($49 credit applied toward Wholesale and Entrepreneur upgrades)

SOCBox comes with BASIC features:• Send a real paper greeting card from home or

office• 15,000+ greeting cards to choose from• Create your own custom cards using PicturePlus• Purchase account credit for 10 cards/stamps for

$20, as needed (no autoship required)

• Upgradable to another account type ($49 credit applied toward Wholesale and Entrepreneur upgrades)$49 for software

(10 free cards & stamps included)

$25 upgrade option to Become a Retail Affiliate

Generate IncomeGenerate Income• Pay for your own cards – share this with a

few people and you’ll earn back your initial investment, plus you’ll earn monthly residual income forever on cards and gifts.

• Earn extra income for that dream vacation, college fund, down payment for a new home, car, boat, etc.

• Replace income - quit a job you don’t enjoy or retire!

• Pay for your own cards – share this with a few people and you’ll earn back your initial investment, plus you’ll earn monthly residual income forever on cards and gifts.

• Earn extra income for that dream vacation, college fund, down payment for a new home, car, boat, etc.

• Replace income - quit a job you don’t enjoy or retire!

Generate IncomeGenerate Income• Entrepreneurs, professionals & executives who

understand the value of leveraging their valuable time

• Stay-at-home moms - earn money from home

• Military spouses - earn income from anywhere in the world

• Unemployed or under-employed – no layoffs here!

• Persons with disabilities - work from home, set your own hours!

• Non-profit organizations looking for an easy and profitable way to raise money for an important cause!

• Entrepreneurs, professionals & executives who understand the value of leveraging their valuable time

• Stay-at-home moms - earn money from home

• Military spouses - earn income from anywhere in the world

• Unemployed or under-employed – no layoffs here!

• Persons with disabilities - work from home, set your own hours!

• Non-profit organizations looking for an easy and profitable way to raise money for an important cause!

Two Ways to Earn $$

Two Ways to Earn $$Retail Affiliate (RA)* - $25

* (must also have a SOCBox account)

• Earn $24 retail profit on each SOCBox you sell• Earn $100 bonus each time your customers activate 10

SOCBoxes within 30 days of each other ($340 per 10 SOCBoxes sold!)

• Entrepreneur (Distributor) - $398 ($349 if you upgrade from a SOCBox account -- $49 credit applied)

• Sponsor other distributors and RA’s and collect coaching bonuses

• Earn commission on the volume of cards and gifts sent by you, your team, and customers

Retail Affiliate (RA)* - $25 * (must also have a SOCBox account)

• Earn $24 retail profit on each SOCBox you sell• Earn $100 bonus each time your customers activate 10

SOCBoxes within 30 days of each other ($340 per 10 SOCBoxes sold!)

• Entrepreneur (Distributor) - $398 ($349 if you upgrade from a SOCBox account -- $49 credit applied)

• Sponsor other distributors and RA’s and collect coaching bonuses

• Earn commission on the volume of cards and gifts sent by you, your team, and customers

*Retail Affiliates can only make the RETAIL PROFIT on the sale of SOCBOXES and do not earn a residual. Those interested in earning

RESIDUAL INCOME must purchase the $398 ENTREPRENEUR PACKAGE.

SOCBox is a GREAT FUNDRAISER

SOCBox is a GREAT FUNDRAISER• PTA fundraisers• Church youth group fundraisers• Special causes / special projects• High School Sports Teams• Private Schools• Service Clubs• Fundraisers for 501(c)3 organizations

• PTA fundraisers• Church youth group fundraisers• Special causes / special projects• High School Sports Teams• Private Schools• Service Clubs• Fundraisers for 501(c)3 organizations

Sell something people actually WANT and USE!

FUNDRAISER EXAMPLE

FUNDRAISER EXAMPLEPrivate school with 1000 students becomes a Retail Affiliate for $74. Parents

and students sell 500 SOCBoxes in 20 days.

*When you activate 10 SOCBox accounts within 30 days of each other, you get a $100 bonus for every 10 boxes.

500 x $24 profit per box = $12,00050 x $100 bonus* = $5,000

TOTAL PROFIT IN 20 DAYS:

$17,000

Thank you forParticipating!!

Let’s get together after the

Presentation and Send a

Free card today.

Thank you forParticipating!!

Let’s get together after the

Presentation and Send a

Free card today.

Why SendOutCards?

Business

business owners managers

personal life

express appreciation

bell small business

appreciation marketing

positive thoughts

positive difference

positive activity