Purpose Builds Confidence Purpose and Confidence Drive Investment Purpose Fosters Strong Bonds Purpose Keeps Us Alive Purpose Makes Us Happy and Healthy According to the Deloitte Core Beliefs and Culture survey, organizations with a strong sense of purpose are more confident in the future than organizations without a strong sense of purpose. Why Care About Purpose? 82% of respondents were confident their company would grow this year, vs. 48% 83% of respondents were confident their company would stay ahead of industry disruptions, vs. 42% 79% of respondents were optimistic that their firm would outperform their competition in the long term, vs. 47% “Respondents who work for an organization with a strong sense of purpose are consistently more likely to say their organization will increase investments year over year, especially in areas such as:” New Technologies: 38% vs. 19% Expanding to New Markets: 31% vs. 21% Developing New Products: 27% vs. 17% Employee Development: 25% vs. 11% Organizations with a strong sense of purpose are more innovative, have more engaged employees and are better positioned to take advantage of new opportunities. Employees at firms with a strong sense of purpose are 50% more engaged in their work. “If we feel a greater sense of purpose than the average person, then we reduce our risk of dying by 15% over the next 14 years (Hill & Turiano, 2014. Purpose in Life as a Predictor of Mortality Across Adulthood. Psychological Science)” “Hedonic happiness is the elevated mood we experience after an external life event, like buying a new home,” while eudaimonic happiness “is our sense of purpose and direction in life, our involvement in something bigger than ourselves.” Of the two, eudaimonic happiness in particular is associated with a better- functioning immune system, according to Cole. Source: A functional genomic perspective on human well-being - Excerpt from The Atlantic Monday, May 11, 15