Why Do We Blog?

Why do we blog?

Why do we blog?

1,037,399 Reasons(October 2012)

OK… 1,037,400 reasons

Objection #1

Objection #1

“I’m not a writer”

The Start-up days

Today (100 employees)

Moz is more than SEO…

How it could look…

Objection #2

Objection #2

“What if they hate me?”

Ur stoopid and you smell!

"Dr Loser, Google pollutes their results pages with mostly ads,

what's the difference?”

Basically, you suck

“Proving you can do infographics without a designer :-)”

WTF?

“I dont know if you have idea or not but this Dr Pete is a super genious when it comes to SEO, and I expect

much much better stuff from him rather than such hollow post.”

Take it personally.

Objection #3

Objection #3

“Holy shit!”

Stack the deck

Mind the gap

“What nobody tells people who are beginners . . . is that all of us who

do creative work, we get into it because we have good taste. But

there’s this gap.” (Ira Glass)

We’re here to help!

How the heck do I create a post?

Post process

Thought Idea Draft Published Post

1. Find the Authorship Program

The holy grail of Moz Post!

My Ideas & Posts

2. Create a “New Idea”

Create a “New Idea” AKA “Evermoz”

1. Select your category2. Give your idea a name3. Once you select “Save to My

Ideas” your idea will be saved into your private ideas folder

3. Expand on your Idea

4. Propose!

No, not that kind.

Propose

Up, up, and away!

Time for editor approval

Once your idea is approved…

5. Draft post completion

Pieces of your draft post include:

1. Select a category- Editable

2. Post title - Format as a true

title3. Post URL

- Pulls from title, can be custom 4. Content

- See Create Great Contentguidelines 5. Teaser/Meta Description

- Pulls from firstparagraph. Make itunique!

6. Ready for Review

Editing, round two

Your post is ready for publishing!

Post post (not a typo)

What to expect after your post has been published

• Happiness!• Comments from readers• Interest from community members • Outreach on social • Opportunity for thought leadership• Moz points • The urge to post again

Content benchmarks

• Always be TAGFEE • Create uniquely valuable content with strong takeaways• Do your topic justice • Explain why and how to do something, rather than just saying “do this”• Use visual aides• Use your own voice • Write from the heart