WHY ACCESSIBLE VIDEO IS BETTER VIDEO
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WHY
ACCESSIBLE
VIDEO IS
BETTER VIDEO
We are:
Josh Miller
Co-Founder, CRO
3Play Media
www.3playmedia.com
Lily Bond
Director of Marketing
3Play Media
www.3playmedia.com
WHAT ARE
CAPTIONS?
WHY SHOULD
YOU CAPTION?
12%Captions increase view time on Facebook videos
by 12%
41%Of videos are incomprehensible w/o sound or
captions
80%Of Facebook viewers react negatively to videos autoplaying
without sound or captions
98.6%Of students find captions helpful for learning
75%Use captions as a learning aid
FOCUSIs the #1 reason students use captions
for learningRESEARCH: www.3playmedia.com/student-research-study/
THE
a11y
PICTUR
E
71%Of people with disabilities leave a website
immediately if it is not accessible.
48 MILLIONAmericans are d/Deaf or hard of hearing. That’s
20%!
24 MILLIONAmericans are Blind or low-vision. That’s 10%!
What do these companies
have in common?
+ 1700 other companies
WHAT ABOUT
SPEECH
RECOGNITION?
WHAT’S AUDIO
DESCRIPTION?
WHO IS 3PLAY
MEDIA?
GOAL: Make
Video
Accessibility
EASY
Online Account System
Fast & Reliable Turnaround
Automated Workflows
One Stop Shop
Innovative Tools
AUDIO
DESCRIPTION
PLUGIN
Synthesized Speech
PROS:
▸ Cost-Effective
▸ Fast Processing
▸ Speaker Choices
▸ Editable
▸ Familiarity
CONS:
▸ It’s a machine
▸ Tone
▸ Pronunciation
INTERACTIVE
TOOLS
THANKS!
Josh Miller
Co-Founder, CRO
3Play Media
www.3playmedia.com
Lily Bond
Director of Marketing
3Play Media
www.3playmedia.com
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