Who would be the audience for your media product?

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Question

4

My target audience:

young (between 14 – 26)

male and female interested in the latest

trends black ethnicity

no religion

YOUNG AUDIENCEMy target audience is people between the ages of 14 and 26, as that is still quite an immature stage of life. I think younger people will be more interested, because R&B music tends to be quite loud and the lyrical content is usually sexual-orientated, appealing more to a younger audience. Also, the clothing and lifestyle associated with the R&B industry seems too ‘in your face’ for an older audience. However, it depends on the individuals.

MALE AND FEMALEMy target audience is both males and females, as there are elements of the magazine that would appeal to both genders. There is the provocative women, the money and the cars element of the R&B industry that appeals to men. On the other hand, there is the attractive men, the celebrity lifestyle information and the beauty regime elements of the industry that appeal to women. Also, the language is very neutral and there are quotes and stories that could interest both genders.

INTERESTED IN THE LATEST TRENDSMy target audience is likely to be interested in the latest trends, such as clothes, technology and music. I think this because the R&B industry tends to start quite a few of its own trends and advertise it through many of their artists; and a lot of fans follow these. For example: Kanye West brought out his own fashion glasses.

BLACK ETHNICITYMy target audience is likely to be people of black ethnicity and African-American heritage, as most of the music artists and producers within this industry are black and the lyrical content of the music tends to include subjects that relate to black people and their history or where they’ve come from. Also, words such as ‘n*gga’ are frequently used, as they’re associated with that culture.

NO RELIGIONMy target audience is likely to be part of no religion, as the lyrical content and messages behind the music are very rarely associated with God and religion, and are often about sex and alcohol. Also, the clothing associated with this industry would be deemed inappropriate by a religious person, as it is often very revealing.