Who is here today?

Who is here today?

Today’s Agenda: • Updates – 10 minutes

– Course Reporting – Dale Musselman– Monthly Partner Reports – Kathleen Gesinger

• Design & Layout for Partner Pages – 40 minutes– Reneé Page, Senior Web Designer, OCLC

• Marketing WebJunction – 40 minutes– WebJunction Illinois Marketing Efforts – Lesley Zavediuk– Partner Marketing Needs – Kathleen / Jennifer Peterson

July Third Thursday Partner Meeting

19 July 2012

Updates

Course Reporting Update

• Progress! (vendor admits and fixes issue)• … Denise’s busy schedule….• Early August ?

– Course Usage – course status and dates – All Members (created date, + disapproved)– Active learner’s with last login

• Training coming

Monthly Partner Reports – WJ Activity

WJ.org Registration

Blog Traffic

Webinar Registration

and Participation

Crossroads Subscriptions

Monthly Partner Reports – Course Enrollments

- Assignment Date = course added to learning plan - Initial Date = course first launched - Last Access = most recently launched. - Total Time = number of hours:minutes in the course - Status = Complete / In Progress / Not Started - Completion Date = date the course was completed in LMS

Monthly Partner Reports – Site Analytics

- Page Views / Visits / Monthly Unique Visitors - Traffic by City / Top Referring domains - Traffic Sources: Search Keywords & Referrer Type - Top Partner Page Activity - Visitor Profile: previous sessions /10+ minutes / browser - 3 month visitor trends - Landing page

Design & Layout for Partner Pages

Web Design for CQ Pages

WebJunction

Reneé PageSenior Web DesignerOCLC

Today we will discuss:• Web Design 101- Basics and Best Practices• Page Grids and Image Sizes• Typography• Designing Landing Pages• Questions

Overview

Marketing WebJunction

Lesley Zavediuk, Julia Pernicka, & Jeanna Vahling

Where to start?

Our Thought Process:What do our users need?What do our users want?How will they tell us that?

235 Responsesout of 5,000+ emails

Posting:

Blog Posts

New content on WJIL

Changes on WJIL

Events at IL libraries

IL library news

General library news

Right Now: Promotional Video!Goal: Create a short video highlighting WJIL’s

worth as a learning community.

Creative!Short (2-3 Minutes)Quality, not quantity

1) Community2) Interactivity3) Resources

Image from: office.microsoft.com

Ways to connect and work together:

Marketing materials you have to share:

Marketing materials you still need:

Webinar Marketing

Simplifying Early Registration

• We will provide the event page URL in your marketing emails instead of a WebEx link, keeping the URL consistent from early registration to post-event archive

• We will add a calendar feed on your home page that includes events in early registration

• If you like, this feed can combine WJ webinars with your own events

• Early registration events will still not show up on the WJ calendar for the general public

You can have a calendar feed on your homepage that can include your events, and WJ events, even those only open to affiliated members for early registration!

Early Registration Link UpdateEvent URL:

http://www.webjunction.org/events/webjunction/Best_Small_Library_in_America_2012.html

And we’ve added Upcoming Events to the right rail of each event.

Thanks for everything you do at WebJunction!

Next Third Thursday Meeting:

20 September 2012

9-10:30am PST/12-1:30pm EST