Who are SBS.doc

Who is SBS?

The Special Broadcasting Network

Appendix 1

A little background…The Special Broadcasting Service (SBS) began as an Australian public broadcasting radio and television network funded primarily by the Federal Government, Australian community and through advertising revenue.

( SBS Corporation, 2011)

What they stand for…The stated purpose of the SBS as per the original charter, contained in Section six of the Special Broadcasting Services Act 1991 is:

To provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society (cited in SBS Corporation, 2011).

SBS Services…Broadcasting in 68 languages, SBS Radio is the world’s most

linguistically diverse radio network and this diversity allows SBS radio to reach up to one million CALD (Culturally and linguistically diverse) listeners each and every week.

SBS Television includes SBS ONE, SBS ONE HD, SBS TWO and SBS Regional

SBS also provides online content and services at its homepage website, and also through additional nodes with official presences on Youtube, Facebook and Twitter.

(SBS Sales, 2011)

A brief timeline… 1979

SBS TV first emerged in April 1979 when it telecast several foreign language programs on ABV-2 Melbourne and ABN-2 Sydney in the Sunday morning timeslot. (Brief History of SBS, 2011).

1985The network changed its name to the one we all are familiar with today, SBS, on 18 February 1985, and commenced daytime transmissions.

1997The official launch of an SBS website

2008SBS undergoes a brand refresh; re-emerges with a fresh new slogan: ‘Six billion stories and counting’

(Multicultural Australia, 2011).

View the full timeline!

See the SBS PDF for a comprehensive history outline:

http://www.multiculturalaustralia.edu.au/doc/sbs_3.pdf

SBS transitions Online!As the digital realm and Internet commerce continue to grow we have seen many traditionally offline businesses and organisations transition to an online marketplace. This integration has seen new business models emerge online as a result and the birth of new media.

SBS is one such business and new media that has been somewhat dictated to by user behaviour to offer much of their content online and integrate other Web 2.0 technologies into their strategy such as Youtube, Facebook, Twitter and Blogs. They have also incorporated important Internet commerce principals such as a shop, advertising and subscriptions.

Appendix 2

Did you know that SBS Online Delivers almost 1.5 million page impressions every

month to 159,000 unique browsers.

Has expanded to mobile assets with World News living on iphone and ipad and The World Game on iphone.

Is Australia’s first broadcaster to receive the green tick of approval by the Audit Bureaux of Australia (ABA), which certifies that its websites were compliant with industry best practices.

( SBS Sales, 2011)

And most importantly…

Did you know that in the period ended 31 December

2010, SBS Online experienced more than

45%growth year on year.

(SBS Sales, 2011)

$$$

What kind of resources do SBS invest in their online platforms?

Appendix 4

SBS Online BudgetSBS do not currently have a specific online budget in their business plan (Wong, 2011). In addition SBS still adhere to traditional charter values which were written before the introduction of Internet commerce. Thus far SBS Online have relied on other sections of the SBS budget for funding.

In the past SBS has relied less on advertising revenue than its commercial counterparts and is restricted to five minutes of advertising per every hour of broadcasting (SBS Corporate, 2011). The online model presents them with an opportunity to increase use of advertising. One would imagine that as the online world continues to grow, SBS will revaluate its current budget allocations and model.

Appendix 5

Where to from here?Whilst we do not know the

long term implications for broadcasting services such as SBS in the world of Internet commerce;

We do know that Internet commerce isn’t going anywhere anytime soon (Reilly, 2001). Companies such as SBS will need to invest more resources to continue to create wealth, value and information sharing online.

Appendix 3

Take time to explore the rest of 5B5

Now you (hopefully) know a little more about SBS! Please continue exploring our site by doing a little shopping in the ‘shop’, tuning into a podcast or three, watching our informative documentaries, catching up with our bloggers and more! Enjoy!

ReferencesBrief History of SBS, n.d, Making Multicultural

Australia,http://www.multiculturalaustralia.edu.au/doc/sbs_3.pdf , accessed 22/06/211

SBS Sales, 2011, http://www.sbs.com.au/sales/radio/, accessed 5/07/2011

SBS Website, 2011, www.sbs.com.au, accessed 22/06/2011

SBS Corporation, 2011, SBS Charter http://www.sbs.com.au/aboutus/corporate/index/id/25/h/SBS-Charter, accessed 22/06/2011

Wong, Nick, 2011, personal correspondance.O’Rielly, B, 2001,They've Got Mail! Accessed

5/07/2011 www. fortune. com) - stuff.mit.edu

ReferencesImage Appendices

Appendix 1, 2011, SBS Logo, retrieved from http://www.sbs.com.au/

Appendix 2, 2011, [misc image] retrieved from http://www.the-eguide.com/internet-traffic-marketing-and-seo/

Appendix 3, 2011, [misc image] retrieved from http://bizbox.slate.com/blog/2009/02/landing_federal_dollars_1.php

Appendix 4, 2011, [misc image] retrieved from http://www.native.ae/solutions/internet-mobile/e-commerce-integration/

Appendix 5, 2011, [misc image] retrieved from http://calcomtech.com/blog/technology/offline-vs-online-business/