Which plugins rule the world?

Casengo WordPress Study 2014

Which plugins rule the world today?

More happy customers!

Here at Casengo we love WordPress. Our favourite content management

system currently offers over 34,000 plugins to download easily and for free.

These plugins enable WordPress users to launch new functionalities to their

website quick as lightning.

We, too, developed a simple but powerful live chat plugin, that has been

installed almost 60,000 times so far. Is that a lot? We sure thought so, but we

wanted the numbers to prove it. To find out what the most popular WordPress

plugins are – not only in our own field – we sent out a survey to which 336

experienced WordPress users responded.

Enjoy the Casengo WordPress Study 2014, covering 10 popular categories,

from SEO to e-commerce!

Casengo | Customer support software for email, chat and social media

What this study is all about

https://wordpress.org/plugins/the-casengo-chat-widget/

WP is used by big boys like…

WordPress (WP), by far the most popular CMS, powers 23.2%* of the web.


Pretty cool stats**

* Source: http://w3techs.com/technologies/details/cm-WordPress/all/all (30th October 2014)

** Source: https://managewp.com/14-surprising-statistics-about-WordPress-usage

1. 74.6 million sites run on WP

2. Currently over 34,100 plugins

available

3. WordPress-related keywords score

37 million searches per month

4. WordPress.com gets more unique

visitors than Amazon

5. 48% of Technorati’s top 100 blogs

run on WordPress


Key takeaways

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Key findings: top 10 plugin categories

From most frequently to least frequently used plugin categories.

1. Web Analytics Google Analytics

2. SEO Wordpress SEO by Yoast

3. Social Jetpack

4. Security All in One WP Security

5. E-Commerce WooCommerce

6. Caching WP Super Cache

7. Images WP Easy Gallery

8. Forums bbPress

9. Live Chat Casengo Live Chat Support

10. A/B Testing WP Landing Pages


Hot plugins: Web Analytics & SEO

A/B Testing

Live Chat

Forums

Images

Caching

E-commerce

Security

Social

SEO

Web Analytics


Most popular Web Analytics plugin*:Google Analytics

Google AnalyticsTop 3 Web Analytics plugins*

Google Analytics generates detailed

statistics about a website's traffic and

traffic sources and measures

conversions and sales.

10

*or integrated in other plugins (e.g. Yoast), or copy pasted directly into WordPress


Most popular SEO plugin:WordPress SEO by Yoast

WordPress SEO by YoastTop 3 SEO plugins

This SEO plugin helps websites to

optimize for search engines. It

optimizes, amongst others, page

content, image titles, meta

descriptions, and XML sitemaps.


Most popular Social plugin:Jetpack by WordPress.com

Jetpack by WordPress.comTop 3 Social plugins

This plugin was developed by the

folks over at Automattic. Jetpack adds

loads of useful features, like adding

social sharing to a site. This makes

managing a WordPress site a lot

easier.


Most popular Security plugin:All in One WP Security & Firewall

All in One WP Security &

FirewallTop 3 Security plugins

This security plugin protects websites

by checking vulnerabilities and

implementing latest techniques and

security measures.

7


Most popular e-commerce plugin:WooCommerce

WooCommerceTop 3 E-commerce plugins

This plugin can transform each

WordPress websites into a

thoroughbred e-commerce store.

Aside from delivering enterprise

level quality and features,

WooThemes also offers e-

commerce themes and extensions.

6


Most popular Cache plugin:WP Super Cache

WP Super CacheTop 3 Cache plugins

This plugin makes websites faster by

turning dynamic pages into static

pages. Once static pages are

generated, they are displayed to

visitors, using less server resources

than dynamic webpages do.

5


Most popular Images plugin:WP Easy Gallery

WP Easy GalleryTop 3 Images plugins

This gallery plugin allows its users to

easily create and manage multiple

photo galleries through a simple

admin interface.

4


Most popular Forum plugin:bbPress

bbPressTop 3 Forum plugins

This forum software with a twist was

developed by the creators of

WordPress. Discussion forums can

be set up easily within a

WordPress.org powered site.

3


Most popular Live Chat plugin:Casengo Live Chat Support

CasengoTop 3 Live Chat plugins

Recently featured in WIRED as one

of Europe’s hottest start-ups,

Casengo develops support software

to respond to customers faster and

better through email, social media,

and live chat. Its chat plugin is super

simple.

2


Most popular A/B Testing plugin:WP Landing Pages

WP Landing PagesTop 3 A/B Testing plugins

This plugin creates landing pages (aka

conversion or splash pages), enabling

site owners to monitor and track

conversion rates, run A/B or multivariate

split tests on landing pages, and

increase lead flow.

1


3 tips to get more out of your WordPress website

What? Why? How?

Security • WordPress is vulnerable to security breaches.• Brute force attacks slow down your website .• Successful hacks cause brand damage like spam

lists.

• Implement security updates.• Use security plugins.• Consider a website firewall.

Speed • Most visitors don’t wait longer than 3 seconds for a site to load before leaving.

• Each second of delay causes 7% less conversion.

• Use caching.• Reduce requests.• Use a CDN for static content.

Conversion • Fast personal interaction boosts conversion & retention.

• Calling a lead within 5 minutes doubles the chance to make a sale.

• Directly answering to objections or doubts boosts revenue.

• Offer live chat to answer quick questions to online visitors.

• Start structural A/B Testing to learn what resonates.

• Go to your website and think like a consumer: can you get what you want within 1 minute?

Super simple customer service software.

Which plugins rule the world?

Technology

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