Where is our Mobile Lifestyle Taking us?

Image by Jef Cris

Where is our Mobile Lifestyle taking us?

Image by c.updegrave

1983.

And the first private, non-vehicle mobile phone was available to the public.

This was a luxury item. Costing $4,000.

DynaTAC

Life was unimaginably different back in the day…In 1989, the first flip phone was designed.

Motorola MicroTAC

Image by Rui Carmo

Do you remember this?

In 1997, the Nokia 900, 8810, and 3210 launched the Smartphone era.

Image by Sportpictures

Not so long ago…. Motorola RAZR.In 2004, this was one of the most popular mobile devices.

We eat with it.

We cry with it.

We sleep with it.

We laugh with it.

RIM releases the BlackBerry.

Making our mobile experiencebetter and better

Image by M7D SHRATY

In 2007, Apple introduced the iPhone.A touch screen smartphone.

Image by Edlimagno

Text.Facebook.

Tweet.Brows the web.

Call.Email.

Listen to music.Schedule meetings.

Skype.Play games.

Image by Ian McWilliams

In the last 70 years our technology changed.

And with it, our lifestyle changed.

Mobility is not a luxury.

It is a commodity. It is a necessity.

Once upon a time… friends hung out like this.No smartphones.

No iPads. No iPods.

Just each other.

Now we live in two different worlds at one time.Our mobile devices are our escape from reality.

Are we loosing our social skills?

Family life is changing too…

35.7% people text while eating dinner with family.Image by Paula McNanus

Image by Lori Foxworth

When every minute counts, we multitask .84.3 % of people text while walking in public.

Does this harm or improve our productivity ?

How we interact with our environment is changing…

We live a mobile life.

94.3 % text while riding local bus or

subway

Image by Taylor Grant

Image by nteractive_devices

“Drivers distracted by talking or texting on cell phones killed an estimated 16,000 people from 2001 to 2007, U.S. researchers reported”~ Reuters, 2010

Image by Tantek

84% believe that text messages can sometimes be misunderstood by a date or suitor.

74% of people between 18 – 35 flirted via text messaging

Texting can quickly start a relationship….And quickly end it.

We consume media differently.

We communicate differently.

We see the world differently.

We live differently.

And the Marketing world is catching on…

Image by Aprilzosia

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” ~Mobile Marketing Association

Image by Christian Beirle Gonzalez

Image by BrandsGym

Companies know we are mobile 24/7.They advertise through SMS & MSM to attract and retain customers.

Starbucks Marketing Campaign encouraged MTV Movie Awards audience to vote on the best movie of the year in 2010. In return, viewers received a Starbucks coupon.

“My Coke Rewards” started in 2006.

Customers text in bottle cap codes to received prizes and points.

Companies engage us, grasp our attention, and integrate brands into our lives through mobile technology.

Image by Niki Lynn

Personal peace.

No distractions.

No dependency.

Face-to-face intimacy.

The past.

Is this the world we want to go back to?

Image by Craig Stevens

Credits: All images are licensed under the Creative Commons Non-Commercial

Share-Alike 3.0 agreement, and sourced from flickr.

Image by Philippe Bleau