© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED When Your Online Contest Goes To Hell.
When Your Online Contest Goes To Hell.
Jan 12, 2015
Let this post serve as a warning to users and marketers about to involve themselves with an online contest. While this amazing tactic can render you new friends, fans, and followers it can also create trolls, fiends and assassins. Hopefully this might shed a little light on the old adage of “keep it simple stupid.”
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© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
When Your Online Contest Goes To Hell.
© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Shiny.
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• You’re online content is adequate at best
• You sell every square piece of negative space with an ads
• You get me to bite ...
My nightmare begins.
Why Print Subscriptions Are The Devil’s Offspring
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Oh Neat, Popular Mechanics! I remember them! They had that ad on how to make a hovercraft!
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What’s this? $10k in tools?!? I have a penis, I’m doomed!
<fights urge> Must Click. </fights urge>
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Simple enough.
Billiards rules explicitly state that one foot must remain on the floor. Someone’s very naughty .
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Yeah, yeah, yeah, whatever!
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Winner! Of a subscription! Wait. WTF?
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• You pulled a bait and switch
• I’m shocked
• I search for the next 15 minutes for a phone number to call
• I have to go to your parent company’s website to get the editor’s email
At this point your contest has gone to hell
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Hey, I wanted to register for a thing, not buy a thing!
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Uh oh, your WOT rating is RED out of the gate.
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• Clearly you’re failing
• While most people are not ranking and optimizing social, but they know when they’re screwed none the less
• Brand loyalty is more fragile than ever
• Great customer service = great customer loyalty
• Auto responding with a script might as well be no response at all
but let’s go back to our story ...
Do you understand sentiment and what it can mean for your brand?
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Where am I supposed to go?
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Seriously?
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Wait? What? I have to login again? FINE! At least I know my email and ZIP.
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This is why you will fail.
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• I’m angry
• I’m confused
• I’m still (at this point) getting a subscription to a magazine I NOW don’t want
• I’m ready to tell on you :)
Now your nightmare begins.
Where I’m at now:
© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Meh. I hope you never sell another hovercraft!
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