WhatUsersDo Mobile UX

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whatusersdoWeb Managers’ Group

5th July 2012Lee Duddell

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• Europe’s leading user insight and testing service

• Capture User Experience in videos (with users’ voice)

• Mobile and Fixed Web tests (and both)

We are…

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This evening…• User videos & insights

• How to get started

• Special Offer!

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Thank you…

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First impressions…

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Location, Location, Location

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Interaction feedback

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Mobile accentuates UX problems

Users are increasingly recognising “mobile ready” sites

Button/action placement even more important

Maps = cool. Lists = easy & fast

Provide instant feedback upon interaction

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Getting started…

Get UX insight on the “best practice” = competitors

Test mobile at every development stage

Run “responsive” tests: Fixed Web and mobile

Be lazy – do the least you can for tablets

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CTA…

20% discount during July 2012

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Thank you…

“I would like to apologise for not being able to accomplish the tasks, no matter how hard I tried.”

“I actually found the site very easy to use.”

“Perhaps the online community could be made into a mobile site too. However, everything else is pretty straightforward and easy on the eye, and easy to

browse.”