Mark Migliore, Publisher Dana Plotke, Marketing Manager What's New in Association Publishing
What's New in Association Publishing
Jan 20, 2015
Combating information overload and finding new/better ways to cut through the noise and clutter that exists today is a challenge for every membership organization. In this presentation, Naylor provides results from the 2013 Association Adviser Communications Benchmarking Report, along with three areas that trade and professional associations should be paying attention to for building a more effective communications program. For more information, contact Dana Plotke @[email protected]
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Mark Migliore, Publisher Dana Plotke, Marketing Manager
What's New in Association Publishing
TOPICS FOR DISCUSSION
• 2013 Association Communications Benchmarking Report
• Why Video Needs to be on Your Radar
• Digital and Mobile, Mobile, Mobile
• Content 360
• Followed up on key takeaways from the more comprehensive 2011/2012 study
• Nearly 400 senior trade and professional association leaders across a variety of market segments participated
• 99% completion rate
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
A recent article we published on "burnout" was
one of the most popular of 2012 in Association Adviser eNews
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
On average, associations are engaging with members 8.9 times per
month via social media
2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
RISING ABOVE THE CLUTTER WITH VIDEO
VIDEO
RISING ABOVE THE CLUTTER WITH VIDEO
40 BILLION
#1 VIDEO PLATFORM
#2 CONTENT STRATEGY
MEMBER UPDATES
CONFERENCE RECAPS
SPECIALTY CHANNELS
SPONSORED CONTENT
#3 MONETIZATION
KEY CONSIDERATIONS WITH VIDEO
DIGITAL STRATEGY
WHAT IS YOUR DIGITAL STRATEGY?
2017
WHAT IS YOUR DIGITAL STRATEGY?5 TIPS
• Keep subject lines short
• Limit data-heavy tables and large pictures.
• Keep the content short and link to more info.
• Use large fonts for links to make tapping easier for readers.
• Use a single column layout.
CONTENT 360
INTEGRATING PRINT, ONLINE & EVENTS
Mark Migliore, Publisher Dana Plotke, Marketing Manager
What's New in Association Publishing
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