What's my WordPress site's email strategy

What’s my wordpress

email strategy?Becs Rivett-Kemm

We should send emails“

”

Great! Why?“ ”

the three point plan

step 1: Research and information gathering

• Skill level of the sender?

• Skill level of the sender?

• Shared server?

• Skill level of the sender?

• Shared server?

• Standard WordPress emails?

• Skill level of the sender?

• Shared server?

• Standard WordPress emails?

• Registered users?

• Skill level of the sender?

• Shared server?

• Standard WordPress emails?

• Registered users?

• What do you share on your site?

step 2: strategise

#goals

• Keep a calendar

for planning

content

• Think about your

seasonal

content

• Plan regularly

around these

What do I say? • Don’t always promote yourself

• Be reactive

• Keep something unique for newsletters

• Be relevant

step 3: design & Grow

K.I.S.S. • Limit newsletters to 3 or 4 messages

• Prioritise the key messages to the top

• Use a combination of images, headings and

copy

• Provide at least one call to action

Grow…Organically

Definite do’s • Consider offering a free “gift” for

signing up

• Send a Welcome email when people

sign up

• Cleanse your list occasionally

Thanks! @becskr