What's In a Press Kit?

What’s In a Press Kit? M I C H A E L D O A N E

m e d o a n e . c o m

First off….

….what is a press kit?

m e d o a n e . c o m

A press kit is a creative resume that gives insight into

an artist or business and highlights their best work.

m e d o a n e . c o m

It’s important for creative entrepreneurs because it…

m e d o a n e . c o m

Establishes Credibility As An Artist and Business Person

m e d o a n e . c o m

Helps You Stand Out From the Crowd

m e d o a n e . c o m

Allows You To Build Brand Recognition

m e d o a n e . c o m

Before we get into these further….

….let’s talk digital vs. print.

m e d o a n e . c o m

Print…

m e d o a n e . c o m

Classic.

m e d o a n e . c o m

Classic. Tangible.

m e d o a n e . c o m

Classic. Tangible.

Great for face-to-face

meetings.

m e d o a n e . c o m

Digital…

m e d o a n e . c o m

Interactive.

m e d o a n e . c o m

Interactive. Portable.

m e d o a n e . c o m

Interactive. Portable.

Great for first encounters.

m e d o a n e . c o m

Okay….

….time to find out what’s in a press kit.

m e d o a n e . c o m

What’s Included In a Press Kit

1

m e d o a n e . c o m

A Press Kit….

….is your creative resume.

m e d o a n e . c o m

Treat it like one.

m e d o a n e . c o m

Include only your best work, a short bio about you and your

company, descriptions of your products, and examples

of your past successes.

m e d o a n e . c o m

A press kit is not…

m e d o a n e . c o m

A 1,000 Word Life Story Or Personal Essay

m e d o a n e . c o m

A Compilation of Everything You’ve Ever Created

m e d o a n e . c o m

Something You Spam To Every Person You Meet

m e d o a n e . c o m

What you should include instead…

m e d o a n e . c o m

Brief Descriptions.

m e d o a n e . c o m

Brief Descriptions. Media Coverage.

m e d o a n e . c o m

Brief Descriptions. Media Coverage.

Awards & Recognition.

m e d o a n e . c o m

Brief Descriptions. Media Coverage.

Awards & Recognition. Interesting Examples.

m e d o a n e . c o m

Brief Descriptions. Media Coverage.

Awards & Recognition. Interesting Examples.

Testimonials & Reviews. m e d o a n e . c o m

Got it…

….but why does any of this matter?

m e d o a n e . c o m

Why Is It Important To Have a Press Kit?

2

m e d o a n e . c o m

A press kit is important because it is the quickest

way to communicate what you have to offer.

m e d o a n e . c o m

Let’s face it...

m e d o a n e . c o m

You’ve got a lot of competition out there.

m e d o a n e . c o m

A press kit establishes credibility in an overcrowded marketplace.

m e d o a n e . c o m

It shows that you’re serious and that you’ve already

begun to make an impact.

m e d o a n e . c o m

That’s just the start...

m e d o a n e . c o m

Every time you show up to the party without a business card, your competition gets

the gig.

m e d o a n e . c o m

A press kit gives you an advantage over your competition.

m e d o a n e . c o m

It makes people remember you and your products…

m e d o a n e . c o m

Isn’t that the goal?

m e d o a n e . c o m

You want your work to stand out and you want to create a lasting impression

on people.

m e d o a n e . c o m

A press kit helps you define and establish your creative brand.

m e d o a n e . c o m

It forces you to think about your message… about what

you represent.

m e d o a n e . c o m

…and once you figure that out, you’ll find yourself at the

top.

m e d o a n e . c o m

How To Market Yourself With a Press Kit

3

m e d o a n e . c o m

Common misconceptions…

m e d o a n e . c o m

I don’t need a press kit, I have a blog.

m e d o a n e . c o m

I haven’t done enough to create a press kit.

m e d o a n e . c o m

I don’t need to update my press kit regularly.

m e d o a n e . c o m

I’ll just send my press kit to everyone I know on social media and gain

traction.

m e d o a n e . c o m

If I create a press kit, they will find it.

m e d o a n e . c o m

The Reality…

m e d o a n e . c o m

A press kit is a marketing tool that will help you sell more

work, get more gigs, and take your creative brand to a

whole new level…

m e d o a n e . c o m

…but it takes time, and it requires you to create a

distribution strategy around your press kit…

m e d o a n e . c o m

You can’t just put your press kit up on the web or send it to every single person you know

and hope something will happen.

m e d o a n e . c o m

Okay…

….so how do I create a strategy?

m e d o a n e . c o m

That’s a topic for another time…

m e d o a n e . c o m

What I’ll leave you with are a few tactics to create your

strategy around…

m e d o a n e . c o m

Meet Peers and Potential Partners at Networking Events

m e d o a n e . c o m

Reach Out To Local Establishments

m e d o a n e . c o m

Help Others Learn What You Already Know

m e d o a n e . c o m

Build Relationships With Influencers

m e d o a n e . c o m

Once you establish an audience and build trust with

your connections, then it’s time to share your press kit

with them.

m e d o a n e . c o m

m e d o a n e . c o m

M I C H A E L D O A N E  

Written & Designed by…

What’s In a Press Kit?

M I C H A E L D O A N E m i c h a e l @ c o n c e n t r i c c o p y . c o m

m e d o a n e . c o m