M E D I A K I T • 2009 Looks like a newspaper, but it’s so much more ✔ A community calendar in a newspaper format – a NewsCalendar – that is read, retained, and referred to repeatedly over a two-week period. ✔ Convenient, easy-to-hold size. ✔ Attractive, easy-to-read layout. ✔ Packed with details of upcoming community and municipal events. ✔ Published every two weeks – weekly during the holiday season. ✔ Referred to as “my bible” by many readers. ✔ Mailed free to every home and business in Haddonfield, Haddon Township, and Collingswood. ✔ Also available at scores of pick-up locations in the three towns. ✔ Print run: 22,000 copies (total) for the three towns. ✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven, effective, and economical advertising and communications vehicle. Readers call What’s On “indispensible” Tips for SAVVY advertisers Be consistent When you’ve got a good ad, stick with it. Many advertisers rarely change their ads. They know that consistency pays off. Be frequent For a one-time ad to work, it probably needs to be big and bold – and possibly in color. So instead of a big ad in one issue, go with a series of smaller ads in consecutive issues. Repetition works! Many advertisers instruct us: “Just keep running my ad until I tell you to stop.” Go consecutive! Save 10% with two consecutive ads, 15% with three. Or ... Focus on “Focus” Every issue of What’s On has a section of ads with a common theme: Home & Garden, Kids & Camps, Mother’s Day, Health & Fitness, Brides & Weddings, Pets & Pet Care, etc. Our Focus section gets your message (by US Mail) to 18,250 addresses in three contiguous towns – at 20% off regular rates. Sign an Ad Plan Commit to run the same ad 6 times and you’ll save 20%. Run it 12 times, save 25%. Do the Directory For just $2 a day, you can be in the Business Directory in every issue of What’s On for three months. An even better deal: For $1.60 a day, you’ll get 5 lines for a year. Call today: 428-3399! January to August 2009
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
M E D I A K I T • 2009
Looks like a newspaper, but it’s so much more
✔ A community calendar in a newspaper format – a NewsCalendar – that is read,retained, and referredtorepeatedlyover a two-week period.
✔ Convenient, easy-to-hold size.
✔ Attractive, easy-to-read layout.
✔ Packedwithdetails of upcoming community and municipal events.
✔ Published every twoweeks – weekly during the holiday season.
✔ Referred to as “mybible” by many readers.
✔ Mailedfree to every home and business in Haddonfi eld, Haddon Township, and Collingswood.
✔ Also available at scoresofpick-uplocations in the three towns.
✔ Print run: 22,000copies (total) for the three towns.
✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven,effective,andeconomical advertising and communications vehicle.
Readers call What’s On “indispensible”
Tips for SAVVY advertisers
Be consistent Whenyou’vegotagoodad,stickwithit. Manyadvertisersrarelychangetheirads.Theyknowthatconsistencypaysoff.Be frequent Foraone-timeadtowork,itprobablyneedstobebigandbold–andpossiblyincolor. Soinsteadofabigadinoneissue,gowithaseriesofsmalleradsinconsecutiveissues.Repetitionworks! Manyadvertisersinstructus:“JustkeeprunningmyaduntilItellyoutostop.”Go consecutive! Save10%withtwoconsecutiveads,15%withthree.Or...Focus on “Focus” EveryissueofWhat’sOnhasasectionofadswithacommontheme:Home&Garden,Kids&Camps,Mother’sDay,Health&Fitness,Brides&Weddings,Pets&PetCare,etc. OurFocussectiongetsyourmessage(byUSMail)to18,250addressesinthreecontiguoustowns–at20%offregularrates.Sign an Ad Plan Committorunthesamead6timesandyou’llsave20%.Runit12times,save25%.Do the Directory Forjust$2aday,youcanbeintheBusinessDirectoryineveryissueofWhat’sOnforthreemonths. Anevenbetterdeal:For$1.60aday,you’llget5linesforayear.Calltoday:428-3399!
Members of the American Legion Post 38 invite residents to join them in an observance of Memorial Day. The Post will conduct its annual Memorial Day Parade on Mon May 26, starting at 10am at Kings Hwy and Chestnut Street and concluding at the High School.
The Parade will include: Post 38 Color Guard, members of the Post, the High School Marching Band, the Mayor and Commissioners, Daughters of the American Revolution, Girl Scouts, Boy Scouts, Cub Scouts, the Jack Schweiker Composite Unit of the Civil Air Patrol, an apparatus of Haddon Fire Co. No. 1 and the Ambulance Association, as well as Miss New Jersey Teen and Miss New Jersey Super Teen.
By marching, participants are taking part in a living tradition honoring military
Issue 422 fri May 23• Ad Deadline Wed May 14• Editorial Deadline Thu May 15_________________________NewsCalendar is a servicemark ofCommunity News Network, Inc.
For printable maps of Haddonfield Yard Sales and Open Houses, visit HaddonfieldOnline.comafter 5pm on Friday.
The Week at a Glance• May 9 to May 16 12• May 16 to May 23 32______________________Advertising focus• May Fair 14• Looking Good, Feeling Good 30______________________Directories• Community Directory 40• Business Directory 42______________________Municipal Matters 10______________________Notices• Death Notices 38• Classified Ads 39______________________Real Estate• Transactions 6• For Sale, For Rent 25
Add meaning to your Memorial Day
Tuscany: 4 nights (including breakfasts, dinners) $499.Italy is affordable! Many of our hotels and all villas have US dollar rates for 2008. Lyceum Tours and Cruises 11 Haddon Ave. Mon thru Fri: 10 to 5; 856-795-9044;www.LyceumTours.com
The dilemma for diners at The Little Tuna? When ordering the entree it’s deciding between two signature dishes: tuna (naturally) and the Baked Seafood Sampler.
Perhaps this description will help you decide: Dungeness crab cluster, filet of salmon, jumbo shrimp, succulent scallops, and crab cake (“the best in the area,” it’s been said). $28.
The Little Tuna is located at 141 Kings Highway E in Haddonfield (opposite the CVS; parking down Mechanic).
Open Mon to Thu: 11 to 9; Fri and Sat: 11 to 10; Sun: 5 to 9. Reservations: 856-795-0888.
Welcome to What’s On 856 428-3399◆ Publication Profile What’sOnisacommunitycalendarinanewspaperformat–aNewsCalendarofcomingeventsandactivities. Unlikemostnewspapers,What’sOndoesnotreportonthingspast.Itdoesnotpresentapointofview,advocateaposition,ordebatetheissues.Itdoesnotcontainthecartoons,recipes,comics,horoscopes,puzzles,andsoonthatweekliesoftenusetofillspace. Rather,What’sOnfocusesonthefuture,providingdetailed, comprehensive, and accurate information about coming events and activitiesinthecommunitiesitserves. WepublishthreeWhat’sOnnewscalendarsinNewJersey:Haddonfield(since1991),Collingswood(2002),andHaddonTownship(2006).
◆ Devoted Readers Surveystellusthat:• Onaverage,morethantwopeopleperhouseholdreadeachmailedcopyofWhat’sOn.• MostresidentsreadWhat’sOn“assoonasthemailarrives,”keepithandy–ofteninthekitchenorden–untilthenextissuecomesout,andrefertoitrepeatedly.• ManyreaderscallWhat’sOn“mybible”(lowercase“b”).Theyregarditasa trusted and indispensible source of information about what’s going onintown.
◆ Snappy Format What’sOnislargerthanamagazinebutsmallerthanatypicalweeklynewspaper:13.5inchesx10.5. Itisprintedon30lbnewsprint,saddle-stitchedandtrimmed.Whenfullcolorisused,thecoversandcenterspreadareprintedon35lbnewsprint. Atypicalissuehasfrom24to48pages.
Community Profiles• Firstsettledin1682,Haddonfi eldisanaffluent,attractive,andhistoriccommunitylocatedabouttenmilesfromPhiladelphia(east,acrosstheDelawareRiver).Ithasbeennamed“BestPlacetoLiveintheDelawareValley”severaltimesbyPhiladelphiaMagazine.• Collingswoodhasattractedconsiderableattentioninrecentyearsrelatedtotherevivalofitsdowntownanditsemergenceasadiningandentertainmentdestination.• Haddon Township, theonlytownofthethreethatpermitsthesaleofalcohol,isundergoingarevivalofitsown.Itishometoanumberofupscalerestaurantsandawidevarietyofretailandservicebusinesses.
Advertising Basics 856 428-3399◆ Ads that We Prepare Unlikesomepublishers,wedonotchargeextratoprepareadsonyourbehalf.Thecostsofpreparation–writingthecopy,designingthelayout,andprovidingaproof–areincludedinthecostofthead. Afterweprepareyouradwewillshowyouaproof.Wewillbringittoyouorsenditbyfax,mail,ore-mail.Oryoucancometoouroffice(6HaddonAvenueS,Haddonfield). Wewillaskyoutosignandreturntheprooftoindicateyourapprovalofthecopy,layout,publication/s,insertiondate/s,andcost.
◆ Ads that You Prepare Weareusuallydelightedtoreceive“goodtogo”or“press-ready”materialfromadvertisersandtheiragencies. Weprefer300dpiPDFscreatedwithAcrobatonMacs. Wewillaccept300dpiJPEGfiles,Photoshopfiles(PSDwithalltyperasterized),orIllustratorfiles(AIorEPSwithalltypeconvertedtooutlines). We will not accept files created in Word or Publisher. Colorandgrayscaleimages:300dpi.Black&whiteimages:600dpi.Colorimages:CMYK. Pleasee-mailfilesto:[email protected].
◆ Business Directory ThelastfewpagesofeachWhat’sOncarrydirectorylistingsforawidevarietyofbusinesses.ThesameBusinessDirectoryrunsinallthreepublications.(Sorry,youcan’tbeinjustone.)Fordetails,seethe“BusinessDirectory”pageinthisbooklet.
◆ Ad Sizes Mostnewspapersuse“columninches”todescribethesizesoftheirads.(Inthosepapers,“twobythree”means2columnswideand3incheshigh.) What’sOnisdifferent.Weuseamodulargridthat’s5unitswideand5unitshigh.InWhat’sOn,“twobythree”means2unitswideby3unitshigh.A2x3adis3.5incheswide,7incheshigh.
Ad Rates: 2009 ◆ 1 Ad The bigger your ad, the bigger your savings: up to 45% New or existing ad in any 1 paper.Units 2 3 4 5 6 8 9 10 12 15 16 20 25PortionofPage 1/12 1/8 1/6 1/5 1/4 1/3 3/8 2/5 1/2 3/5 2/3 4/5 5/5SizeDiscount 5% 10% 19% 22% 25% 28% 32% 33% 38% 45%Ad Cost $ 77 $ 116 $ 154 $ 182 $ 207 $ 250 $ 270 $ 290 $ 333 $ 394 $ 412 $ 475 $ 531____________________________________________________________________________________________________________
◆ 2 Ads Save 10% Same ad in 2 consecutive issues of 1 paper (eg Haddonfield). Or same ad in 2 consecutive papers (eg Haddonfield and Collingswood).Units 2 3 4 5 6 8 9 10 12 15 16 20 25Ad Cost $ 70 $ 104 $ 139 $ 164 $ 186 $ 225 $ 243 $ 261 $ 300 $ 355 $ 371 $ 428 $ 478____________________________________________________________________________________________________________
◆ 3 Ads Save 15% Same ad in 3 consecutive issues of 1 paper (eg Township). Or same ad in 3 consecutive papers (Haddonfield, Collingswood, Township). Units 2 3 4 5 6 8 9 10 12 15 16 20 25Ad Cost $ 65 $ 99 $ 131 $ 155 $ 176 $ 213 $ 230 $ 247 $ 283 $ 335 $ 350 $ 404 $ 451____________________________________________________________________________________________________________
◆ 3 Ads in Focus Save 20% Same ad in Focus Section of 3 consecutive papers (Haddonfield, Collingswood, Township).Units 2 3 4 5 6 8 9 10 12 15 16 20 25Ad Cost $ 62 $ 93 $ 123 $ 146 $ 166 $ 200 $ 216 $ 232 $ 266 $ 315 $ 330 $ 380 $ 425____________________________________________________________________________________________________________
◆ 6-Pack Ad Plan Save 20% Same ad in any 6 issues or papers – consecutive or not – with a signed Ad Plan. Units 2 3 4 5 6 8 9 10 12 15 16 20 25Ad Cost $ 62 $ 93 $ 123 $ 146 $ 166 $ 200 $ 216 $ 232 $ 266 $ 315 $ 330 $ 380 $ 425____________________________________________________________________________________________________________
◆ 12-Pack Ad Plan Save 25% Same ad in any 12 issues or papers – consecutive or not – with a signed Ad Plan. Units 2 3 4 5 6 8 9 10 12 15 16 20 25Ad Cost $ 58 $ 87 $ 116 $ 137 $ 155 $ 188 $ 203 $ 218 $ 250 $ 296 $ 309 $ 356 $ 398____________________________________________________________________________________________________________
◆ Premium Pages Pay for position, but save 15% on exact repeats Units 2 3 4 5 6 10 15 25Inside Front +20% $ 218 $ 348 $ 473 $ 637Page 3 +20% $ 218 Calendar +10% $ 169 $ 200 $ 228Coupon +10% $ 85 $ 128 $ 200Inside Back +15% $ 209 $ 334 $ 453 $ 611Outside Back +25% $ 363 $ 493 $ 664____________________________________________________________________________________________________________
◆ Full Color Theadditionalchargetoguaranteefullcoloris$300;theactualchargeisusuallysignificantlyless:Units ColorCharge2to6 $ 908to10 $10012to16 $12020to25 $140
◆ Ad FocusSame ad runs in all three papers. You save 20%!________________________Health&FitnessWinter"ToDo"List________________________Home&GardenKidsontheGo________________________Pets&PetCareSeniors&BoomersValentine’sDay(Feb14)________________________ANightOutHealth&FitnessIt’sTaxTime!________________________Brides&WeddingsKidsontheGo________________________Cars&CarCareHome&GardenIt’sTaxTime!________________________Health&FitnessThinkSpring!(EasterApr12)________________________Home&GardenKidsontheGoPets&PetCare________________________Home&GardenMother'sDay(May10)________________________Brides&WeddingsC'woodMayFair(May23)________________________ANightOutHome&Garden________________________Cars&CarCareFather’sDay(Jun21)________________________H’fieldCraftsFestival(Jul11)Health&FitnessHome&Garden________________________Professionals’ProfilesSeniors&Boomers________________________BacktoSchoolC’woodCraftsFestival(Aug8)SummertimeProjects________________________BacktoSchoolFallTo-DoList________________________BacktoSchoolBrides&Weddings
◆ Format Thereisa5-lineminimumforbillingpurposes,butyourlistingcanbelongerorshorter. Ifyourbusinessnamecarriesovertoasecondline,youwillnotbechargedforthatline.Thereareabout30charactersandspacesperline. Ifwedonothaveanappropriatecategoryforyourbusiness,wewillcreateanewcategory.WegenerallyfollowtheYellowPagescategories.