#SocialPro #23A2 @CarlosGil83 ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
#SocialPro #23A2 @CarlosGil83
ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED
WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS
#SocialPro #23A2 @CarlosGil83
HEAD OF SOCIAL MEDIA, BMC SOFTWARE
8+ YEARS IN B2B AND B2C SOCIAL MEDIA
JOINED SNAPCHAT IN 2013
SNAPCHAT UDEMY COURSE CREATOR
CARLOS GIL
#SocialPro #23A2 @CarlosGil83
USE ADVANCED STRATEGIES TO GROW FOLLOWERS
LEVERAGE GEO-FILTERS TO BUILD AWARENESS
DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS
AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:
#SocialPro #23A2 @CarlosGil83
MOBILE APP USED FOR MICRO-CONTENT STORYTELLING
PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG
CONTENT POSTED DISAPPEARS WITHIN 24 HOURS
UNDERSTANDING THE BASICS
#SocialPro #23A2 @CarlosGil83
“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”
REAL TALK
#SocialPro #23A2 @CarlosGil83
200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY
MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK
BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN
WHY SNAPCHAT MATTERS
#SocialPro #23A2 @CarlosGil83
BRANDS ARE FLOCKING TO SNAPCHAT
#SocialPro #23A2 @CarlosGil83
MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017
#SocialPro #23A2 @CarlosGil83
“SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS, NOT SEXTING”
REAL TALK
#SocialPro #23A2 @CarlosGil83
CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING
BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER
BUILD ADVOCACY AND UGC THROUGH TAKEOVERS
KEY DIFFERIENTATORS
#SocialPro #23A2 @CarlosGil83
“PEOPLE WANT TO ENGAGE WITH PEOPLE NOT BRAND LOGOS”
REAL TALK
#SocialPro #23A2 @CarlosGil83
LEVERAGE EXISTING SOCIAL MEDIA CHANNELS
HIRE SOCIAL MEDIA INFLUENCERS
TARGETED INSTAGRAM AND FACEBOOK ADS
KEYS FOR GROWING FOLLOWERS
#SocialPro #23A2 @CarlosGil83
LEVERAGE EXISTING CHANNELS
#SocialPro #23A2 @CarlosGil83
INFLUENCERS BRING REACH AND STORYTELLING SKILLS
#SocialPro #23A2 @CarlosGil83
TARGETED ADS ON FACEBOOK AND INSTAGRAM
#SocialPro #23A2 @CarlosGil83
CREATE CONTENT COMPLIMENTARY TO YOUR BRAND
BE HUMAN, TRANSPARENT, AND HAVE FUN!
USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES
KEYS FOR CREATING CONTENT
#SocialPro #23A2 @CarlosGil83
GO “BEHIND THE SCENES” WITH YOUR CONTENT
#SocialPro #23A2 @CarlosGil83
EXAMPLE: TACO BELL
#SocialPro #23A2 @CarlosGil83
EXAMPLE: W HOTELS
#SocialPro #23A2 @CarlosGil83
RUN FLASH SALES EXCLUSIVE TO SNAPCHAT
OFFER FOLLOWERS COUPON CODES TO MEASURE SALES
USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S
KEYS FOR CONVERTING
#SocialPro #23A2 @CarlosGil83
BUILD A LOYAL AUDIENCE AND COMMUNITY
#SocialPro #23A2 @CarlosGil83
RUN FLASH SALES AND OFFERS
#SocialPro #23A2 @CarlosGil83
SNAPCHAT IS “IT” AND IT’S HERE TO STAY
THE KEY IS TO TELL ENGAGING, CREATIVE STORIES
DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY
RECAP AND NEXT STEPS
#SocialPro #23A2 @CarlosGil83
“THERE’S NO INSTANT ROI IN SOCIAL MEDIA,
YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”
REAL TALK
#SocialPro #23A2 @CarlosGil83
THANK YOU!
SEE YOU AT THE NEXT MARKETING LAND EVENT!
Related Documents
